On May 10, China Brand Day, Henan Aidexin Biotechnology Co., Ltd. upgraded the brand strategy, officially upgraded to "new logic nutrition", reshaped the brand, transformed, the new brand "new logic nutrition - determined competitiveness" officially met with the industry, watching the live network users as high as 58,000 people.
Looking for certainty in uncertainty, there are three definite events in the future agriculture and animal husbandry industry
In recent years, the development of agriculture and animal husbandry industry has accelerated, and the competition has intensified. Liu Junqi, founder of Aidexin, said frankly that many enterprises have not been able to reasonably cope with the change and uncertainty, unable to maintain a virtuous cycle, so they have encountered bottlenecks in development. Liu Junqi summed up the current situation of most enterprises: countless small enterprises fall into a non-virtuous circle of "inaccurate positioning, inaccurate service, unstable quality, bad experience and unknown value". They can't see the future, they can't find a way, they're not content with mediocrity, but they stay mediocrity.
"Mass, scale, cost, people, low efficiency" is the status quo of most large enterprises. They think everything can be overturned, but they can not be overturned.
Liu Junqi believes that enterprises might as well start from some certain future, to break the non-virtuous circle. There are three certain aspects of the future of farming and husbandry.
1. User level: terminal breeding awakening, rational industry return, feed selection value. Clear standards, real value creation and determined results delivery have become the industry's general consensus. Business models with asymmetric information and unequal value will find it difficult to survive.
2. Enterprise level: The group companies will move towards the closed industrial chain, and the small enterprises will become specialized, and eventually form a pattern of large and complete and small and fine. Very few enterprises will become giant, and most enterprises will develop toward specialization and strive to create their own irreparable, which is the general trend.
3. Industry level: safety, environmental protection, norms, efficiency, characteristics, health. These are things that companies have to do right now, and there will still be a lot of uncertainty in the process of realizing these certain futures.
Liu Junqi believes that enterprises should hedge the uncertainty of the future with countless small certainties, discard old thinking, reconstruct new logic, and systematically avoid the uncertainty of various dimensions such as research and development, production and marketing, which can make the future of enterprises definite and clear.
A brand new "New Logic Nutrition" appeared, making animal nutrition more logical
Just based on the above thinking, Adelxin redefined himself and launched a new brand "New Logic Nutrition", named NULOGIC in English. New Logic Nutrition illustrates the new business role of a deterministic results-oriented animal nutrition technology company. Liu Junqi introduced that the new brand intuitively expresses the company's business attributes and core concepts, and shows that the company has independent thinking and core capabilities in the field of animal nutrition. At the same time, the market positioning is not only limited to the domestic, but also to the international market.
Liu Junqi introduced the new logic nutrition at the conference site
It is understood that New Logic Nutrition is committed to becoming the global leader in the integrated application of animal nutrition technology. We will follow the values of respect, results-oriented, progress in innovation and win-win cooperation. With the mission of "Logical Nutrition to stimulate the potential of animals and benefit producers and consumers", we will cooperate with customers to create and share a better future.
"Certainty" is the core concept of the new brand strategy. New Logic Nutrition has built four supporting systems around the core: Nutrition Logic Research Institute, Nutrition logic application system, functional nutrition manufacturing base and four seasons cycle enabling system. Liu Junqi said that in order to further study the logic of nutrition, New Logic nutrition proposed nutritional logic, and summed up in practice, nutritional logic application of six steps: evidence-based decision, safety inspection, nutrition source transformation, model optimization, quality assurance, feeding experience.
At the conference site, New Logic Nutrition officially released the research and application results based on nutritional logic -- large feeding and teaching groove technology. According to Liu Junqi, large feeding teaching trough technology adopts the core technology of seven dimensions of large feeding regulation, including smell, taste, stomach function, foregut, hindgut, feeding center and immune system, to systematically stimulate feeding potential and ensure continuous feeding of piglets. According to the report, after extensive evaluation, the piglets were weaned in 28 days, and a litter of piglets ate 20kg of feed in 5 days, with an average intake of 2kg per head.
Grab milk, grab food, grab 2000g in 5 days
At the new product release conference, based on the new logic nutrition feeding and teaching trough technology, feeding and teaching trough brand "Grab grab milk" was officially unveiled. With grabbing as the core, the value logic of grabbing fast, grabbing much and grabbing long was constructed.
World Jingwei chief brand strategy architect Zhou Shangshu introduced to grab grab milk
According to reports, grabbing food conforms to the piglet's natural appetite, promotes the full development of digestion and absorption system, fully releases the gastrointestinal power, stronger digestion and absorption, forms a larger intake, 5 days to grab 2000g. Full nutrition intake of piglets can activate growth potential, release greater feeding demand, and form a continuous positive cycle.
PMD cooperation model of feed enterprise competitiveness explosion
It is understood that New logic nutrition and World Jingwei, a famous brand consulting agency in the agriculture and animal husbandry industry, based on the concept of longboard integration, launched a PMD cooperation model integrating social advantage resources and making feed enterprises' competitiveness increase. Zhou Shangshu, chief brand strategy architect of Tiandi Jingwei, said that PMD is composed of the first letter of the three English words Product(product), Marketing(marketing)Do(do it), PMD model by the new logic to provide product force, marketing force provided by Tiandi Jingwei, combined with the executive force of feed enterprises, three parties have a common goal, Common interest demands, create and share, ensure the integration of the three forces, achieve deep cooperation between research and development and market, product and marketing constantly iteration update, create a new growth model for feed enterprises.
PMD's goal is to build six months sales of ten thousand tons of teaching trough material brand, snatch snatch milk is PMD launched the first brand; In the next few years, New Logic Nutrition, World Jingwei and a group of feed enterprises hoping to make breakthroughs in the teaching trough feed will work together to reconstruct the new pattern of the Chinese teaching trough feed market.
PMD competitiveness explosion mode officially launched
