On February 24-25, 2020, the "Mobile Pin China · Henan Station" sponsored by Zhongtong Media will be held in Henan. At that time, we invite 500 Henan baby channel merchants and excellent baby manufacturers all over the country to jointly study the retail trend, discuss the future of maternal and child, and upgrade the service model.
Henan · Lead the way
In 2018, Henan's economic aggregate reached 4.8 trillion yuan, ranking fifth in China for 15 consecutive years since 2004. The added value of the tertiary industry exceeded 2 trillion yuan, 1,228.9 times that of 1949 based on comparable prices. The development of this land is full of great potential and energy, but also gives birth to a special child industry development soil.
According to the data released in 2018 Henan Population Development Report, the population of Henan was 1.27 million in 2018. Compared with other cities, Henan was less affected by the declining birth rate. Henan is still in the stage of demographic dividend, which is undoubtedly a treasure land for baby and child enterprises.
From the industry point of view, Henan is a piece of loose sand, each county, there are a large number of individual shops (including two or three). Direct chain in more than a dozen, more than 20, only Zhengzhou, Zhumadian and Luohe a few - can be said to be a spark, but has not been able to form a prairie fire.
Therefore, as a province born with a large population, Henan market has a unique market environment, and it should become a marketing China in 2020
Henan · New Changes
In the past two years, the Henan market is undergoing some major changes:
First, King of Children, Dumbo and Red Children's cross-district expansion came to Henan, stirring up the spring water of Henan maternal and child market, making local businesses wake up in the original state of "boiling frogs in warm water".
Second, the terminal competition is fierce, milk powder brands are offering buy one get one free, or even free. Under such high-frequency sales promotion, ordinary discount activities can no longer attract consumers. Due to the lack of planning ability of stores, it is difficult for manufacturers to provide support. Therefore, agents who can provide corresponding services and integrate manufacturers' resources can easily gain a firm foothold in the market.
Third, with the convenience of high-speed transportation, the consumption distance between cities, counties and towns is narrowed, and the market level is compressed. As the most important category of milk powder stores, there is a relatively obvious branding phenomenon, and the brand concentration begins to accelerate.
Fourth, the economic structure has changed and the new generation of consumers' consumption concept has changed. The old generation of store owners is out of spirit and competitive; After 90 maternal and child entrepreneurs enter the market, the new store first. The pattern of maternal and child stores in Henan began to change, and ultimately only love learning will learn the transition has a greater chance of success.
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It is worth noting that Henan, a province with a large population, is still able to rely on a certain dividend of population size. On the whole, Henan Mother-and-baby Store has not reached the threshold of survival, so it is too much to say that it is still breathing, but it will certainly be swallowed by the tide of The Times, and blind expansion will waste all the accumulated household resources for many years.
Henan · Focus on the future
Faced with these difficulties and problems, we need to find a new way out
On February 24-25, 2020, the "Mobile Pin China · Henan Station" sponsored by Zhongtong Media will be held in Henan.
Based on the consumption trend of infants and toddlers in Henan region, Mobile Marketing China · Henan Station will gather 500 channel merchants (retailers) of infants and toddlers in Henan province and outstanding manufacturers and research institutions all over the country to jointly study the retail trend, discuss the future of infants and toddlers, and upgrade the service model. Welcome to join us for a face to face professional communication!
About moving pin China
Mobile Marketing China is a project launched by Zhongtong Media to build the B-end influence of enterprises and extend the C-end influence. It is not to directly help enterprises to sell goods (selling goods is always the business of enterprises themselves, if you help enterprises to sell goods directly, it is the sales company), but to help enterprises to do a good job in the early stage of selling goods.
In 2019, the C&D China Series Forum went deep into 7 provinces and regions in China, namely Henan, Anhui, Lianghu (Hunan and Hubei), Shanghai, Shandong, Guangxi and Guangzhou (Guangxi and Guangdong).
In 2020, China will continue to expand its influence with 11 provinces: Henan, Shandong, Anhui, Hubei, Hunan, Sichuan and Chongqing, Jiangsu, Guangxi, Guizhou and Guangdong.
