In recent years, driven by many elements such as technology, intelligence, digitalization, electrification and so on, the whole automobile industry is undergoing earth-shaking changes. And with the continuous development of Chinese automobile industry, more and more automobile enterprises are beginning to change and transform talent management. Dongfeng Motor Group Co., Ltd. won the 2019 China Talent Management Culture Model Award for its active exploration in the talent management field and all-round promotion of talent development in the 2019 China Talent Management Model Enterprise Selection jointly sponsored by the Beisen Talent Management Research Institute, the Business School of Renmin University of China and the Chinese version of Harvard Business Review.
Dongfeng Motor Group Co., LTD. (hereinafter referred to as "Dongfeng Group") is an oversize automobile enterprise directly administered by the central government. Headquartered in Wuhan, a Jiangcheng city, "the thoroughpass of nine provinces", it has total assets of 325.6 billion yuan and more than 160,000 employees. Dongfeng Group's main business covers a full range of commercial vehicles, passenger vehicles, new energy vehicles, military vehicles, key automotive assemblies and parts, automotive equipment and automotive related businesses. Operating scale of more than 4 million vehicles, ranking the second in China's automobile industry; Its sales revenue exceeded 600 billion yuan, ranking 65th among the World's top 500 enterprises, 15th among China's top 500 enterprises, and 3rd among China's Top 500 Manufacturers.
As a leading enterprise in the domestic automobile industry, the development course of Dongfeng Group represents the development direction of most domestic automobile manufacturing enterprises. Since 2017, under the wave of new energy and intelligent revolution in the automobile industry, the talent management mode of automobile enterprises has also undergone dynamic changes.
In the past, most enterprises in the automobile industry belonged to the traditional manufacturing labor-intensive enterprises, with limited means of traditional talent management mode, busy routine work, and relatively simple ways of talent exploration and training. With the development of the domestic automobile industry into the fast lane, the entire automobile industry also begins to face transformation and upgrading, the competition between enterprises is increasingly fierce, various automobile enterprises in the electrification, interconnection, sharing, intelligent, lightweight and other fields need to introduce and cultivate a large number of technical innovation talents, cross-border talents and compound talents, talent competition is becoming increasingly fierce. In addition, state-owned enterprises are also faced with three institutional reform and management topics, namely, deepening the cadres' ability to move up and down, employees' ability to move in and out, and income's ability to increase and decrease. A series of issues, such as the attraction and utilization of core talents, the diversification of talent incentive modes, and the reform of talent management system, have become increasingly prominent. In order to better implement talent strengthening and support high-quality development of enterprises, Dongfeng Group, based on the corporate vision of "building a century-old Dongfeng with sustainable development, international Dongfeng facing the world and independent development in opening up", actively explores the field of talent management and promotes talent development in an all-round way.
Go out, talent training for the world
In the process of building a world-class automobile enterprise with global competitiveness, international talent reserve is very important. During the 13th Five-Year Plan period, Dongfeng Group began to promote the construction of international talent echelons, including R&D talents, operation and management talents, business and enterprise talents, marketing talents, production and manufacturing talents, etc. By establishing talent exchange channels with partners, it selected outstanding talents to study in overseas enterprises on a temporary basis, and innovated training methods, training content and scope. Systematically cultivate talents with international vision in various fields, build a strong talent echelon for the future development of Dongfeng Group, and promote the rapid development of enterprise transformation and new vision.
Evergreen plan temporary training, outstanding young cadre team
In recent years, Dongfeng Group has successively implemented the Green Talent Training and Evergreen Plan to build a practice and tempering platform for outstanding young cadres. In particular, the Evergreen Plan regards practice and training as an important way of talent training. In order to meet the needs of Dongfeng business development, we will focus on cultivating a group of outstanding young cadres with good political quality, strong business ability, loyalty to Dongfeng business and ability to adapt to and lead the development of Dongfeng business. In 2018, Dongfeng Group began to push forward Evergreen Plan 2.0, further strengthening the training and training of young cadres, taking temporary post training as the "gas station" in the process of young cadres' growth and success, promoting their growth and success in practice, and working in middle school and learning, so as to shoulder heavy burdens for Dongfeng Group's career development.
Driven by "evaluation", it strengthens the foundation of talent echelon
In order to better explore internal talents with high potential and introduce external talents, Dongfeng Group began to carry out full-product cooperation with Beisen in 2018, upgrade the talent evaluation center, and strive to build a talent evaluation support platform for the whole scene of human resources business. In 2019, Dongfeng Group and Beisen continue to strengthen the cooperation in talent screening and training. Focusing on the mission of building Dongfeng Group into a world-class automobile enterprise, we will adapt to the new round of scientific and technological revolution and reform of the automobile industry, and strive to build a team of high-quality and young cadres and talents, and scientifically and efficiently select innovative and composite talents who support the development strategy of the enterprise. At the same time, it will promote the deepening of three institutional reforms, achieve scientific evaluation, precise selection, targeted training and rapid development, form the group's talent bonus growth point, and cope with the transformation and upgrading of the automobile industry.
At the same time, Dongfeng Group takes the selection and evaluation of high-potential talents as the "engine", promotes the improvement of the talent evaluation system, introduces Beisen evaluation products, and drives the overall talent management of the enterprise through "evaluation". With the help of Beisen, Dongfeng Group's leadership model will be implemented, talent management team will be empowered, talent assessment tools and methodologies more in line with the characteristics of the enterprise will be adopted, and the enterprise will be more efficient in building a cadre and talent team with integrity and ability.
In 2018, Dongfeng Group proposed the development goals of "three leading and one leading", namely leading in the industry of management quality, leading in the industry of independent business and leading in the industry of emerging business. Dongfeng employees are the first to enjoy a better life in the new era.
In the future, under the guidance of the goal of "three leads and one first", Dongfeng Group will continue to focus on building a talent team with core competitiveness, inject continuous vitality into the development of the enterprise, and realize the leapfrog development of the enterprise.
The assessment center of Beisen includes talent assessment, 360 assessment, knowledge assessment, employee survey and other online assessment tools to help enterprises establish a complete talent assessment system based on their own talent standards. The system combines personal information and other information to automatically produce evaluation report and analysis report, easily insight into talent advantages, and realize digital talent management. At present, the assessment center of Beisen has also provided services to leading enterprises in various industries such as Lianjia, Midea, China Merchants Bank Credit Card, Jingdong, Chow Tai Fook, GaC, NetEase, ZTE, etc., helping enterprises accurately discover and cultivate talents, tap potential, and help organizations realize more possibilities.
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About Beisen
Beisen, an integrated talent management cloud platform, provides enterprises with integrated SaaS software and services covering the whole process of HR business, such as assessment, recruitment, organizational personnel, compensation, leave attendance, performance, succession, investigation, On-boarding, etc., and meets the personalized and independent development needs of medium and large enterprises through its own PaaS platform. Every day, more than 5,000 medium and large enterprises, more than 160,000 HR employees and more than 15 million enterprise employees are using Beisen's innovative HR technology products and services. Since 2016, Beisen has ranked No.1 in the human resources cloud service market (IDC) for three consecutive years. For more information, please visit our website.
