Co-sponsored by Beisen Talent Management Research Institute, Business School of Renmin University of China, and Harvard Business Review Chinese Edition, the 2019 Outstanding Talent Management Enterprises Selection has come to a perfect conclusion. As one of the most authoritative awards in the HR field, this award has attracted thousands of applications from enterprises every year, and the winners over the years include Alibaba, Ping An Group, SAIC Volkswagen, Sunac China, Marriott and many other leading enterprises. This year, Gree Electric Appliances won the 2019 China Talent Management Culture Model Award for its multi-dimensional innovation of employer brand, systematic operation of campus recruitment and deep communication of corporate culture.
Gree Electric Appliances Co., Ltd. was founded in 1991 and listed in Shenzhen Stock Exchange in November 1996. In the early days, the company mainly relied on the assembly and production of household air conditioners. Now it has developed into a diversified and technology-based global industrial group, covering the fields of air conditioners, household appliances, high-end equipment and communication equipment. Its products are exported to more than 160 countries and regions.
Gree Electric Appliances currently has more than 90,000 employees. After years of development, it has developed a sound talent training system. It insists on continuous investment in talent training every year and insists on independent talent training. With the continuous development, transformation and expansion of the business, Gree's talent demand is increasing day by day. Relying on Gree's talent training concept and perfect talent training system, Gree's annual recruitment is the focus of human resource management recruitment and allocation. How to improve the efficiency and quality of school recruitment and continue to obtain outstanding graduates under the demand of large-scale school recruitment is an important issue that Gree Electric Appliances needs to solve at present.
I. Systematic operation of school recruitment projects, multi-dimensional innovation to build employer brand.
In order to grab the most outstanding talents, we must improve the brand publicity, improve the recruitment operation mode, and build a strong campus brand. At present, more and more enterprises enter the campus in advance, and adopt a series of campus activities and school-enterprise cooperation to expand their campus influence circle, covering all grades of the school and all target/non-target majors. Gree Electric Appliances combined the existing campus recruitment mode and campus activity mode to design a new operation strategy for the 2020 campus recruitment project. Such as "Gree, Made in China" Open day, air propaganda, campus ambassador school recruitment preheating and other innovative publicity, lead students to further understand Gree, new experience, at the same time, lock high-quality graduates in advance.
Ii. Introduce Beisen Recruitment and evaluation integrated operation platform to acquire high-quality talents faster and more accurately.
Faced with a large number of campus resumes, Gree Electric Appliances makes use of a unified recruitment and evaluation integrated operation platform, integrating recruitment information release, resume collection and screening, talent evaluation, interview, on-boarding management and employer brand building, making Gree's recruitment process efficient, professional and accurate, and able to effectively implement corporate strategies.
1. Greatly improved efficiency: effectively reduced the workload of offline paper resume collection and processing, realized the online collaboration between HR and interviewers, and completed the links of publicity, evaluation, first interview, second interview and final interview in only one week at each recruitment site.
2. Flexible data analysis: HR statistical output of relevant data, timely grasp the resume delivery volume of each site, each business department and job recruitment progress, for the future campus recruitment data analysis work laid a solid foundation.
3. Assessment review and accurate identification: In 2018 and 2019, high potential students will be targeted through assessment and online written test to accurately identify people.
3. Continuously optimize candidate experience.
In order to bring warm delivery experience to students, Gree attaches great importance to college recruitment and conveys its professional image. Gree Electric Appliances unified the employer brand presentation window and publicity strategy, to meet the needs of students to deliver resumes and understand the progress in real time; At the same time, through the active introduction of new technology (such as interview number system), to create a good interview order, improve the employer's brand image.
This year, Gree Electric Appliances HR team the most fulfilling work is the 2019 college student recruitment program. Through autumn and spring, the HR team adopted various recruitment methods, integrated the resources of the whole group, and finally achieved the highest student recruitment scale in the past year, which injected more fresh power to the diversified and global corporate strategic layout of the company. In the future, Gree Electric Appliances will continue to adhere to the pursuit of innovation in talent management, focusing on talent introduction, independent training, development and improvement, to accelerate the development of the organization.
Beisen Recruitment Cloud is committed to helping enterprises establish a leading recruitment operation system from business collaboration, resource operation and candidate attraction. The deep application of AI, big data and other new technologies can provide enterprises with more intelligent talents and data insight, improve the efficiency of recruitment and reduce expenditure for enterprises. While improving the effectiveness of talents, the competitiveness of talents can be greatly enhanced. At the same time, relying on the powerful PaaS platform, it can provide rapid customization and expansion in line with the individual needs of enterprises, and build a recruitment platform in line with the business and value of enterprises. At present, the clients of Beisen Recruitment Cloud cover the leading enterprises in various industries, such as Lianjia, Gree Electric Appliances, Uniqlo, China Taiping, HNA Group and so on.
About Beisen
Beisen, an integrated talent management cloud platform, provides enterprises with integrated SaaS software and services covering the whole process of HR business, such as assessment, recruitment, organizational personnel, compensation, leave attendance, performance, succession, investigation, On-boarding, etc., and meets the personalized and independent development needs of medium and large enterprises through its own PaaS platform. Every day, more than 5,000 medium and large enterprises, more than 160,000 HR employees and more than 15 million enterprise employees are using Beisen's innovative HR technology products and services. Since 2016, Beisen has ranked first in HR SaaS market share (IDC) for three consecutive years. For more information, please visit our website.
