From naming a popular variety show, to launching a new fashion product Libai Xin Xin Beads, and launching a new Libai laundry essence in London... In recent years, Libai in the public's vision seems to be more and more from a mature national brand to an international brand advancing with The Times, in a time of innovation and upgrading, full of different vitality and vitality.
Less than two months after Liby launched its first laundry essence in London, on August 26, Liby teamed up with Tmall New Cultural Creation to go abroad again, in Paris, the international art capital. With the new cross-border launch of "Yihe Fairyland" theme series products, further show the brand power from China to the world.
Culture goes to sea, blooming brand power
As the world's first overseas exhibition of Royal Gardens, "So Many Beautiful Landscapes -- Three Mountains and Five Gardens of Royal Gardens Light and Shadow Exhibition" jointly held by Beijing ZhongChuang Cultural Tourism Industry Group, Tmall New Cultural Innovation and Haidian Cultural Promotion Center focuses on the landscape and stories of Chinese royal gardens. Through immersive exhibitions, digital exhibitions or Internet celebrities taking photos and shaping them, Form a special theme exhibition about traditional Chinese culture.
The three-day exhibition has attracted numerous French visitors and attracted media coverage at home and abroad. Liby, as a special partner, participated in the exhibition of cultural and creative products with the theme of "Yihe Fairyland". By virtue of its exquisite product design and washing spirit, Liby naturally became a product star with high popularity on the scene.
Many foreign people who participated in the exhibition said that even if it was the first time they came into contact with this brand from China, they were already amazed by its high-end packaging, advanced washing technology and conveyed brand ingenuity in this exhibition, which made them sit up and take notice of the brand power of China!
To some extent, Liby's trip to the sea not only "won" a lot of international fans for itself, but also made Chinese national brands a step closer to real global fame.
"Cross-border" royal family, interpretation of the way of washing
One side is the washing brand, the other is the royal garden, in this cross-border cooperation, how on earth through the "Heliyu bottle", "Linglang treasure Zun", "Huashang Liuxiang" three co-branded packaging, as well as a "Huashang wardrobe" limited gift box, to convey the way of brand washing to the world?
Crane jade bottle: a product of wash care, for the favorite clothes
First of all, as a representative of the imperial palace in ancient China, the Summer Palace with three hills and five Gardens is not only a treasure of garden architecture, but also a symbol of the extreme exquisite life of the Oriental court. Liby constantly pursues high-end professional washing and care technology, with the spirit of brand ingenuity, to create more sophisticated daily washing and care for consumers, which can also be seen in this cross-border cooperation.
Linglang Baozun: The ultimate technology, to show the ingenuity of washing
Secondly, Liby's packaging of its "Yihe Wonderland" themed series also emphasizes the dressiness of the Chinese royal family. The royal relatives, the concubines in the harem, all dressed in the most excellent things, gathered thousands of love. And Lili white laundry essence also gathers 7 kinds of essence, 3 times clean stains, 4 times protect clothes, taking the opportunity of "cross-border" royal family, for modern consumers to reproduce the royal dress courtesy.
Floral fragrance: Every piece of clothing, is worth thousands of love
Deeply rooted in the hearts of people, upgrade the washing experience
In addition to going abroad to show China's royal style of advanced washing and care to the world, as a national brand, Liby's fundamental purpose of this cross-border cooperation is naturally to bring the royal style of washing and care ceremony to thousands of families in China.
Since the launch of Liby's "Yihe Fairyland" themed series products on the Tmall flagship store on August 19, Liby has successfully brought high-end clothing washing and care of the royal family into the daily life of many consumers, creating a new clothing washing and care upgrading experience for them.
With the increasingly fierce competition in the international daily chemical industry, Liby takes a new path and creates an "unexpected and reasonable" cross-border cooperation by cooperating with Tmall New Cultural Creation and Yihe Fairyland themed series. It not only reinterprets the correct opening way of "Chinese style" advanced washing and care, but also takes the opportunity to upgrade consumers' awareness of washing and care, and opens up a new road for brand upgrading and renewal.
