In recent years, benefiting from the upgrading of domestic consumption, the downstream real estate and construction industry, the market has been developing rapidly since 2012. The market scale of doors and Windows industry reached 458.9 billion yuan in 2013, 660.5 billion yuan in 2017, and about 671.6 billion yuan in 2018. And 2019 will be the first year of new development of doors and Windows industry. However, we found that the door and window industry has been in the process of rapid increment, many contradictions and deficiencies are covered in the hot market atmosphere.
Data source: Work Safety Administration and Supervision Bureau
Among them, product homogenization, style homogenization and brand positioning homogenization lead to the continuous advertising war, price war and investment opening war on the common selling point. However, with the continuous improvement of the awareness of the doors and Windows of the new generation of consumers, if the brand owners fail to find out the differentiation of the brand advantage, but the pure advertising, investment shop, after all, just a flash in the pan, hurt the foundation, more hurt the real money investment dealers. Therefore, in the door and window industry is full of business opportunities and kill now, door and window dealers have to consider 4 big problems: 1. What are the differentiating advantages of the invested brand? Why do consumers come to our store? 2. Does the headquarters have innovative marketing ideas and support, rather than a price war? 3. Word-of-mouth is becoming more and more important. Can brand owner services keep up? 4. As competition becomes increasingly fierce, does the headquarters have sufficient strength, clear goals and industry ambitions?
Loransini Doors and Windows, the leading comprehensive high-end door and window service provider in China, has won the Oscar "Wild Goose Award" in the home industry for three consecutive years. In the early 21st century, Lorasini took the lead in introducing the concept of "private custom doors and Windows" in Europe, and combining the exquisite and high-end architectural aesthetics known for Italian style with the new attitude of China's national conditions, to create a differentiated route of high-end custom doors and Windows in Italy, opening a new model of private customization of doors and Windows in China. And through the introduction of European production equipment and doors and Windows processing technology, integration of global high-end doors and Windows accessories resources, with global quality, differentiated brand competitive advantages, to join hands with dealers, jointly build China's high-end doors and Windows benchmarking brand, to help dealers stand out, customer flow is not a problem.
1. Differentiated brand advantages to help dealers build competitive stores
Lorasini insight into the light luxury, minimalist and modern style trend of the new generation of Chinese home decoration, adhering to the Italian design aesthetics and fine artisan quality, to create a differentiated brand advantage of Italian high-end custom doors and Windows, so that the brand is more in line with the needs of high-end users of home decoration, help dealers to create a differentiated advantage experience store.
2, comprehensive marketing advantages, to help dealers improve customer ability
1. All-round brand promotion such as high-speed railway station, outdoor, Baidu and website; 2. Tmall flagship store (future flagship store of JD.com, etc.) received customers through multiple online channels, and gave full traffic feedback to dealers; 3. Provide creative holiday promotion activities regularly; Assist dealers to improve customer acquisition ability.
3, have appearance level boutique advantage, help dealers to improve the conversion rate
High-end, noble, simple and fashionable product appearance level; Using the original imported high-end accessories, European production equipment and technology wisdom, each product is fine, so that dealers sell face, users use more face. Greatly improve the product conversion rate.
4, five-star service advantage, let dealers operate more worry
High-end doors and Windows market reputation is the most important, in order to let dealers more peace of mind, more focus on sales. Lorasini provides one-stop five-star gold butler services from consulting, measuring, distribution, care and after-sales, making users feel comfortable to buy and use, and improving dealers' reputation in stores.
5, nanny-style support advantage, help dealers easy to get started
Loransini 10 nanny support dealers: from site selection, decoration, sample, opening, training, marketing, return point, after-sales, system, design support. Help dealers get started easily and focus more on the development of terminal operation.
6, ambitious enterprise advantage, to help dealers show their strength
From 2008 to 2019, after three times of expansion from Shenzhen to Foshan, Roland Sini now has a modern production base of 100,000 square meters. It has won the Oscar "Big Goose Award" in the home furnishing industry for three consecutive years and maintained a growth rate of more than 60% for four consecutive years. Lorasini has been focusing on high-end custom doors and Windows, adhering to the joint development of Italian original art and domestic design, quality adhere to the German artisan spirit as the standard, determined to work with dealers to create a more valuable door and window brand in China.
If you want to further understand the brand charm and enterprise strength of Lorasini, how to empower dealers, create and win-win, share the market of 100 billion doors and Windows. From March 26 to 28, Lorasini will be held at F106, Hall 2.1, Shanghai Construction Expo 2019.
