"If you don't have 996 when you're young, when can you? You're proud of not having 996 in your life?"
At 10 a.m., Huang Jin was riding the subway to work as usual, idly swiping at her phone. Seeing Ma's remarks about 996 on the news, Huang Jin closed her eyes deadpan.
Huang Jin has been in Beijing for nearly 10 years, from college to work. I majored in computer science in university and worked in Internet companies. I never jumped out of the Zhongguancun area in Haidian.
His job was not 996, but 10105 or 10106, and most companies didn't take programmers like him seriously. He sometimes came to work at 11. When I arrived at the company, I had a regular meeting and went to the canteen for dinner. Normal work began in the afternoon.
Because almost all of the work is project-based, new product launch dates are set, and schedules and to-do lists are clear. For him, when the schedule is slow, he must consciously work overtime.
It was nothing new for him to leave work at one or two in the morning. Several times, he met the same taxi driver every night after work. The driver also envied him that his company could reimburse him for working overtime home.
After six years of work, his annual income is mixed up to four hundred and fifty thousand. To tell the truth, he was not against 996, but he could not find his place in this city.
High house prices have long put him off the idea of settling down in this city. Parents are farmers, they have no so-called "old" to chew. He even refused all blind dates, feeling that he can not give others a safe life.
Hometown relatives heard his salary, all praise him promising; At the party, high school classmates heard that he worked in a well-known IT company, all envy.
What really hit him was finding out that he couldn't stay up late for two years. He stayed up all night, and it took him two or three days to recover, but the guy who just graduated from the group didn't seem to be doing anything. Some time ago, I thought for a few days did not solve a technical problem, was that all day long to call his "master" young to solve.
He also wanted to start his own business. One year, a classmate recruited him to open a Nichiku restaurant with three other people, and he invested more than 200,000 yuan. He is only responsible for capital contribution, not responsible for business, normally on duty.
The restaurant opened a year, two people asked to withdraw shares, coupled with the delivery platform happened to increase the percentage, resulting in lower and lower net profit of the restaurant. Huang Jin's first "follow the trend" of entrepreneurship thus ended in failure.
Huang Jin found that many people around him felt the same age crisis in the workplace, but there was nothing to do, no ideas, no resources, and no guidance. There's nothing I can do about it except complain about 996 on a daily basis.
He did not know how much longer he would have to live like this, perhaps it would go on like this.
Confusion vs. change
No rush hours in the morning or evening, no endless hours of unexplained overtime. Far from the first - and second-tier cities, Li Yujie's life in Huizhou, Guangdong province, could have been more relaxed than that of the confused Huang Jin.
In most people's eyes, this kind of girl with a good family and no burden can find a nine-to-five job, find a person to accompany her life, and form a family, she can live a life of three meals and four seasons.
Li Yujie doesn't think so. In such a small city, she chose to start her own business. She wanted to prove to the people around her that women can not only buy, but also be creators.
The reality is more cruel than imagined, as a woman in her early 30s after 80, she does not have much business experience, even do not have too much capital. So, every step she takes is a deliberate choice, because if she makes a wrong choice, she loses everything.
Like everyone who just wants to start a business, she didn't know which industry was hot or which industry would succeed, so she started researching online and asking her friends and relatives for advice.
After a search, she found that the various online business information was hard to distinguish between true and false, and most of her friends' advice was unrealistic. She began to feel lost and confused. Seeing that she was not well, her family suggested that she go out for a walk and relax.
By accident, she saw a new hair therapy shop down the street. The clerk approached her from a distance to greet her and eagerly introduced her to hair therapy. She held the mood to relax, experience.
Talking to the physiotherapist, she found that although the new shop had just opened, the service was very mature. The boss said, modern life and work pressure increases, hair is generally in a state of sub-health. She finished her physical therapy and became a user of the store, basically determined to open a similar hair therapy store in her own city, so she immediately asked the owner how to open the store.
In the process of opening a shop, the problem is coming. Where should the store be? How to promote yourself? How to find employees? How to find customers? Fortunately, the brand owner has many years of experience in this field, and gave her a lot of advice, even directly sent staff to the store to guide her, and invited her to attend the company's professional training.
Now, Li's shop has been in business for three years, with an annual turnover of about 1.2 million yuan. Thinking about my decision to start my own business, it was really not easy, and now I finally proved myself right.
She said she did not hate the so-called 996, afraid of the cycle is not moving in place, afraid of do not know why and 996. In her eyes, she has a small business that she loves and can see the happy faces of her customers. She is content with her current life.
Dark Mystery - a rare entrepreneurial opportunity
The hair therapy brand Li Yujie joined is called "Black Mystery", a hair health management brand established 13 years ago. The founder of Wu Qinghui has 18 years of experience in the industry.
Before 2016, Black Mystery's "urban partners" were basically from store users like Li Yujie. Among the new urban partners every year, users accounted for 95%; So far in 2016, the figure has remained at 70 to 75 percent.
Since its establishment, Black Mystery has opened 600 stores across the country. Different from the previous store "open quickly and die quickly", Black mystery has created a miracle of store chain mode, closing rate is less than 8%, far lower than the industry's 40% data.
Since the establishment, the Black Mystery team has been studying how to provide support for more than 600 stores, from the brand, product, professional knowledge, store function, operation system, cloud customer and other aspects, to provide entrepreneurs with services, so that the store can be more focused on the project service, to solve the pain of hair loss, white hair and other scalp sub-health people.
As we all know, most Chinese chain enterprises focus on the front end, which has a large number of sales staff, but a small number of people in the back end operation support team. However, the sales department of Black Mystery was not established until 2016, and up to now there are only seven people; Operation, training, supervision and other back-end support team more than 50 people. In the number of support team and support quality, 2019, black mystery will have a greater breakthrough.
Wu Qinghui introduced that in order to establish a 360-degree support system without dead corners, Black Mystery in education and training carried out online and offline layout.
In the offline, on the one hand, the black mystery scalp training management institute focused on the new store professional training, before the opening, the city partners, store managers, technicians are to carry out 12 days of training, opening, the operation team and training team to the store for 12-15 days of in-store practical operation guidance; On the other hand, the group conducts off-line training on a regional basis, with an average of 42 sessions per year. Each store has at least one regional training session per quarter to provide training and guidance on problems to be solved in the region.
Online, Black Mystery has built its own training system "Wisdom Training treasure", which is divided into three ports: city partner, store manager and shop assistant. Combined with clinical experience sharing and professional knowledge popularization of dermatology experts at home and abroad, it carries out online training through live broadcast, video broadcast and other forms with TV screen, computer screen and mobile screen as the carrier. The store staff can learn the knowledge and methods of accurate diagnosis anytime and anywhere.
Throughout the development of the industry, hair industry is still a piece of blue ocean. With a wide range of potential audiences and prospects, the capital market is also gearing up to join the hair health field. Although some people for hair loss, white hair scalp health industry, or skeptical, but black mystery root scalp health field 13 years later, with a good reputation and positive brand image, constantly for the industry name.
Today, the hair health industry has become the focus of financing, the future of track players is also growing. Research reports from relevant departments also show that China's hair health industry will grow at an annual rate of 260 percent in the next 10 years. From 2019 to 2023, the annual growth rate of the demand capacity of China's hair care products industry will reach 20%-25%, and there is still 500 billion yuan of blue sea market to be developed.
Industry players generally believe that in the next few years, the hair health industry will embrace greater market growth opportunities in second - and third-tier cities. Wu Qinghui, the founder, said that Black Mystery will continue to face the uncertainty of The Times without reservation with the attitude of originality and pure heart, and embrace The Times with certain concepts and logic, providing better quality products and services, and working with more than 600 urban partners to meet the needs of the new generation of consumers.
If you are tired of the routine life, have the courage to change yourself, and are interested in the hair health management industry, black mystery welcome you to join!
