July 6, the domestic famous popular actor Lin Yun flashed Shanghai Xintiandi Square, participate in Libai # different essence # experience library punch activity, and the majority of consumers together to open Libai high-end clothing washing experience. Mr. Wu Chen, Chief Brand Officer of Liby, and Mr. Liu Chang, director of Fashion Group, attended the event.
As the first laboratory of laundry essence in China, Liby Different Essence Experience Center was officially launched in Xintiandi Square from July 4th to July 6th. With "high-end washing and care of clothes" as the design core, the experience pavilion displays the innovative "black technology" of Libai laundry essence through highly interactive devices. After the opening of the museum, a large number of consumers and fashionistas to visit the clock, hot Shanghai.
On the same day, Lin Yun dressed in fresh white clothes, a small skirt appeared in the scene of the event, the atmosphere was detonated to a climax. Mr. Wu Chen, chief brand Officer of Liby, awarded Lin Yun the certificate of "Liby Brand Experience Officer" on behalf of Liby. Wu Chen said, "Lin Yun has always been willing to try different dramatic roles, and her 'different' personality is very much in line with the brand personality advocated by Liby. As the leading brand of laundry care in China, Liby attaches great importance to science and technology and insists on R&D and innovation in the field of laundry care. I hope you can get to know and experience Libai's revolutionary new product, Libai Laundry Essence, and start the high-end laundry care experience."
Mr. Lin Yun and Mr. Liu Chang, accompanied by Mr. Wu Chen, chief brand Officer of Liby, started the # Different Essence # Experience journey. In the oil painting stain removal interactive area, Lin Yun and Libai brand research and development personnel together to do experiments, stained with chili oil, tomato sauce, blueberry, soy sauce and other clothes into the small washing machine with Libai laundry essence cleaning. When seeing stained clothes, after the Libai laundry essence easy washing becomes a new look, Lin Yun marvel and wonder why Libai laundry essence has a powerful stain removal effect. Brand developers explained: Libai laundry essence contains a three-fold stain cleaning technology, which can quickly penetrate micrometer-level fiber cracks, and automatically decompose stubborn stains in 3-5 minutes. In addition, the double protection factor contained in the product can also prevent the second precipitation of the stain.
In the experimental product black technology display area, the microscopes placed on the spot immediately caught the attention of Mr. Lin Yun and Mr. Liu Chang. Lin Yun observed the texture and changes of the clothes washed with Libai laundry essence through a microscope, and also touched the touch of the fabric after washing with different brands of laundry detergent, curious why the fabric after washing with Libai laundry essence is softer. Liby brand R&D staff explained: Liby laundry essence "4 double care clothes" powerful effect. The laundry essence contains the clothing softening factor and maintenance revitalizing factor, which can remove the tiny hairballs on the clothes and make the texture of the clothes more smooth. The clothes need not add the softener after washing.
When hearing Libai Laundry Essence 1 cover can wash 16 clothes, one bottle can be used for 80 days, Lin Yun said he liked it very much: "This product is really small size, big energy! In the future, you don't need to carry a bottle of laundry detergent in the supermarket. It is also very convenient to carry a small bottle even when you go out to shoot." Mr. Liu Chang also said very agree: "Also especially suitable for business people who often travel!"
Libai Laundry Essence adopts European patented fragrance locking technology to achieve long-lasting fragrance retention effect of 72 hours. To this end, the museum has specially created a fragrant experience area. Mr. Lim Yoon and Mr. Liu Chang smelled the aroma card and praised the fresh fragrance of White laundry Essence. Nikolaj from Dezhixin, the world's top fragrance company, also shared the concept and process of fragrance creation on site. Through the fragrance extraction technology device, Mr. Lin Yun and Mr. Liu Chang intuitively understand the natural fragrance extraction process of Libai laundry essence.
Olivier Viejo, Senior Commercial Director of Fenmeri China, another leading global fragrance company, explains the Arizona Popscent microcapsule technology specifically designed for Librex. "The microcapsule technology enables our technology and aroma creative team to provide the optimal aroma intensity for the dry substrate. The microcapsules contain wonderful fragrances, which can be deposited and retained on the surface of clothes during washing. After washing and drying in the sun, the microcapsules can be released through movement, friction, etc., so that consumers can perceive the wonderful aroma experience hours and days after using the product."
In the star clothing care sharing link, Lin Yun shared her daily personal clothing washing and care story: "Girls pay attention to skin care, washing clothes as well as skin care needs careful care. What impressed me the most today is that the Libai Laundry Essence can remove stains quickly and leave fragrance for a long time. It's like applying the essence to the skin, which is a great benefit for us girls."
Mr. Liu Chang shared his views on clothing care from the perspective of fashion: Fashion is no longer limited to the exquisite makeup of stars and fashionable clothes. It integrates into life from different dimensions, bringing pleasant experience to ordinary life. As small as a lipstick or a piece of clothing are the fashion pursuit of personal life and the presentation of life taste.
At the end of the event, Lin Yun also left a beautiful image in the museum's Instagram photo area and taught her fans how to punch in the Pose.
Through the experience of Mr. Lin Yun and Mr. Liu Chang, you can feel that Libai Laundry Essence is the first revolutionary product to upgrade laundry liquid to laundry essence, the first time to integrate the concept of "skin care essence" into the product, so that the clothes like being cared for by skin care essence. The overall building of the experience museum makes the public deeply realize what is the "different essence" of Libai, leading consumers to open high-end clothing care experience, leading their own products and even the overall upgrade of the whole washing and care industry.
