On July 4th, Liby opened the first laundry essence laboratory in China -- Liby # Different Essence # Experience Library in Xintiandi, Shanghai. This is the first time Liby's new product laundry Essence has been in close contact with consumers since it was launched in London at the end of June in collaboration with international experts. With "high-end washing and care" as the design core, the experience pavilion integrates the concept of "skin care essence" into clothing washing and care for the first time, and displays the innovative "black technology" and essence care of Libai laundry essence through highly interactive devices. The design of the museum has attracted a large number of fashion people to punch in, and the experience museum has become a new punch in landmark.
(Figure 1: Panorama of Libai # Different Essence # Experience Museum)
Libai Laundry Essence is the first product in China to upgrade "laundry liquid" to "laundry essence". It integrates many black technologies that lead the global laundry care industry. It takes care of clothes like skin care essence, containing 7 kinds of essence, 3 times stain removal and 4 times clothes care technology. Liby is well aware of the importance of immersive interaction for consumer experience, and hopes to make use of this experience hall to let consumers feel the high-end washing and care experience, brand accumulation and product innovation ability of Liby in a 360 degree all-round way. The whole experience hall takes high-end laundry care as the concept, pure white as the main color. Entering the museum, the first thing you will see is the brand history wall and Libai's full-line product display. Here, consumers can fully understand the brand development road of "10 urban families, 7 families Libai, Libai's national sales leader for ten years".
In order to let consumers fully experience and feel the new high-end washing and care technology of Libai laundry essence, there are special oil painting interactive stain removal area, product black technology display area, smell experience area, etc. In the oil painting interactive stain removal area, you can clean clothes stained with chili oil, tomato sauce, blueberry, soy sauce and other stains on the spot, and witness the powerful stain removal effect of Libai laundry essence "bright and clean". The three-fold stain cleaning technology contained in Libai Laundry essence can quickly penetrate micrometer-level fiber crevices and automatically decompose stubborn stains in 3-5 minutes. In addition, the double protection factor contained in the product can also prevent the second precipitation of the stain.
(Figure 2: Interactive picture of oil painting stain removal)
In this activity, Libai played experimental style, especially set up a product black technology exhibition area, consumers can observe through a microscope, understand the fabric texture changes after using Libai laundry essence; By touching the fabric after washing with different brands of laundry liquid, you can feel the powerful effect of Libai laundry essence "4 Double clothes protection". Laundry essence contains clothing softening factor, maintenance revitalizing factor, etc., can remove tiny hairballs, make clothing texture more smooth, no need to add softener after washing clothes. In addition, Libai Laundry Essence can wash 16 pieces of clothes with 1 cover, which can be described as "small figure, high energy".
(Figure 3: Product black Technology Display area)
Aroma is one of the highlights of Libai laundry essence. Libai laundry essence adopts European patent fragrance locking technology to achieve long-lasting fragrance retention effect of 72 hours. After washing, clothes can release different fragrances with the passage of time. In the Smell Experience area, visitors can smell the aroma card and immediately feel the fresh fragrance of Libai Laundry Essence. The fragrance extraction technology device enables consumers to intuitively understand the natural fragrance extraction process of Libai laundry essence; Rub the towel that has been rinsed with white laundry essence and feel the microcapsule locking process through the released aroma. Here, you can embrace the romantic French feelings with delicate emotions, through the fragrance, perfume and aromatherapy interpretation of advanced life aesthetics, to a perfect encounter with the aroma.
(Figure 4: Smelling area)
There is an Insts-style "punch in photo area" for customers who are keen on fashion. The light-emitting bubble ball hanging in the museum creates the most in the photo atmosphere, catching thousands of fashion and beauty eyes. On the opening day of the event, the experience hall attracted a large number of fashionistas to take photos. It is said that during the 4-day opening hours of the venue, even fashion media editors came to the site to experience the high-end professional washing and care experience of Libai Laundry Essence. On July 6, the domestic famous popular actor Lin Yun will incarnation "white brand experience officer" airborne activity site, site to share their laundry care read. I believe that with the support of many stars, talents and fashion editors, Liby # Different Essence # Experience Museum will be popular in Shanghai.
(Figure 5: On-site participation of consumers in the museum)
Liby # Different Essence # Experience Museum integrates the concept of "skin care essence" into the washing care of clothes for the first time, so that clothes can get gentle care like the skin protected by skin essence. The experience museum allows consumers to deeply understand what is the "different essence" of Libai in immersive interaction, and realize the "7 kinds of essence, 3 cleaning stains and 4 protective clothes" of Libai laundry essence, leading consumers to open high-end clothing care experience. As the first brand in China to upgrade the concept of "laundry liquid" to "laundry essence", we believe that Liby will continue to adhere to scientific and technological innovation in the future, and lead the overall upgrade of its own products and even the whole washing industry.
(Figure 6: Product display of Libai Laundry Essence)
