Liby, a leading brand in China's laundry and care industry, launched its new product, Liby Laundry Essence, in London on June 27, in collaboration with international experts. British royal brand ambassador Lady Penny Mountbatten, international supermodel Lara Stone, Givaudan chief fragrancer Calice Becker, internationally famous dyeing and fabric expert Natalie Gibson as international expert representatives, They both attended the unveiling ceremony of Libai Laundry Essence. The launch event has also aroused high attention from overseas media, with more than 100 overseas media making hot reports on it.
As the first Chinese laundry brand to launch a new product in the UK, Liby has strong brand strength. Since its establishment in 1994, Libai Brand has created the brilliance of "Made in China". Statistics show that from 2009 to 2018, Libai has been leading the national sales for 10 consecutive years, with 7 out of 10 Chinese urban households using Libai.
Liby has been focusing on scientific and technological innovation, and constantly strengthening the in-depth cooperation with international giants of daily chemical. The laundry Essence is a combination of innovative technologies and concepts from a number of international raw materials and technology companies, including Givaudan, Fenmeri, Novozymes, Dow, BASF, Clariant and Norion. In addition to product excellence, Liby also collaborated with Pearl Fisher to design the packaging, which combines artistry and practicality to create a new Liby laundry essence with the most product power. The launch of the new Libai laundry essence has redefined laundry products, upgrading "washing" to "washing care", turning laundry into a pleasant experience, and upgrading "daily necessities" to "lifestyle".
Wu Chen, Liby's chief brand Officer, presented the new laundry essence to guests at the launch event and said: "Chinese consumers are currently faced with various laundry problems, such as stubborn stains that are difficult to remove, large quantities, ordinary smell, adding softeners after washing, clothes getting old as they are washed... However, there is a lack of corresponding products on the market that can meet the various demands of consumers at one time. Liby saw the opportunity to upgrade the ordinary laundry solution to the laundry essence, which greatly improves the laundry washing, care and fragrance experience, and completely solves the pain point of consumers."
Libai Laundry Essence, as a new upgrade of laundry liquid, contains 7 essence, including 3 stain cleaning technology and 4 clothes care technology. Professional automatic directional stain removal technology, can quickly lock stubborn stains, capture 0.002mm ultrafine stains, prevent stains from second adhesion, so that the whitening effect of clothes increased by 40%; Revolutionary and innovative ion "combing technology", so that the fabric can be orderly arranged, fluffy and soft clothes after washing, no need to add softener; European patent lock fragrance technology, natural flower and fruit fragrance wrapped in micron capsules, keep clothes fragrance for up to 72 hours. Libai laundry essence integrates stain removal, clothing protection and fragrance retention. It takes care of clothes just like skin care, making laundry a perfect enjoyment.
Zhang Liping, chief scientist of Liby, showed the amazing performance of Liby laundry essence in terms of cleanliness, soft protection and long-lasting fragrance, which left a deep impression on the guests present. Lady Penny Mountbatten, the Brand Ambassador of the British Royal Family and the senior event planner of the British Royal Family, is the brand ambassador of several royal certified brands, representing the ultimate taste of the British royal nobility. After experiencing the product on site, she spoke highly of it: "I am almost strict with laundry care products, because the material is directly in contact with our skin. I think a good laundry care product should have multiple functions, smoothness, deep cleaning ability is essential. Libai Laundry Essence really fits my high laundry care requirements and I'm very happy with it without adding softeners."
72-hour lasting fragrance is one of the highlights of Libaiu laundry essence. Calice Becker, a world-class perfumer, has successfully created many classic fragrances such as Dior J 'Adore, as the perfumer of many top brands such as Dior, Versace and Armani. At the press conference, she expressed her appreciation for Libai's pursuit of aroma, which brings fragrance into life in another form. "Brand New Stand White is no longer an ordinary laundry product, but a new way of life to express personal scent. It makes the invisible aroma palpable and makes it feel cleaner, brighter and softer."
The innovative ion combing technology of Libai Laundry Essence has also been recognized by international professionals. Natalie Gibson, legendary fabric teacher and fashion legend godmother from St. Martins, Central London, as the teacher of Alexander McQueen, John Galliano, Karajan, who plays a pivotal role in the fashion industry, commented on the scene: "I have studied fabric and dyeing techniques for many years, I know that different fabrics have different requirements for professional care. Libai Laundry Essence contains 7 essence, can provide the ultimate care effect for fabrics. After washing, the fabric will be softer and fluffy, which will restore its condition and bring out the best in the fabric." She hopes Libai, as the leader of China's washing and care industry, can continue to bring more surprises to the global washing and care industry and consumers.
As a fashion expert standing in the forefront of the world, but also careful care of children's hot mother, the world's top supermodel from the UK Lara Stone, after the on-site experience of the product, also very much like this product, she said: "This laundry serum works just as well as a skincare product to nourish my skin, taking good care of some of my high-end garments and keeping me and my family healthy, so I'm happy to make it my top laundry care product."
Libai Laundry Essence attracted great attention as soon as it was launched. In addition to attracting many international experts to visit and experience the event, it also attracted high attention from overseas media. More than 100 overseas media, including The Times, The Daily Telegraph, The Guardian and other well-known overseas media, have reported on the launch of the white laundry essence. The Times is to the Libai laundry essence release event in-depth interpretation, praised Libai's scientific and technological innovation ability.
This time Liby and many international experts released a new laundry essence, opening a new era of laundry care. As a leading domestic laundry brand, Liby has always taken consumer demand as the foundation of innovation. In the future, Liby will lead the continuous upgrading of laundry industry and create a Chinese brand name card.
