Public relations, a very important and somewhat "marginal" department, is a lifeline for many companies. However, it seems that many people do not pay so much attention to it now......
In fact, the fundamental reason is that many people do not know what public relations is, so they ignore it. Maggie Cheung, Senior consultant at Ogilvy & Mather Greater China, once said, "What makes me feel sad is that many people don't seem to understand what PR is...... This may have something to do with the domestic media environment, as well as Kols, many of which can be purchased with money. But I still think a lot of PR is about how to influence the media, third parties, to support you and cover you for free, which is fundamental and important."
Ms Cheung's words capture the essence of a public relations campaign. When it comes to public relations, the most effective and immediate method is to hold a press conference. Because no matter the general activities or brand promotion carried out by enterprises, they are not as direct and natural as the hot spots released in the press conference.
Therefore, the press conference can often become a major turning point in the development of enterprises. In addition to announcing important matters, press conferences are important when facing urgent public relations. On this point, Asahi can do it for you.
As the first agency in China to provide national text, picture and multimedia press release for enterprises, Asawun has been assisting enterprises in the whole case planning of press conferences or media conferences over the years, with rich experience in preparation. In addition, its good relationship with media and journalists all over the country as well as rich experience in operation can guarantee the complete success of the press conference and the hot speculation of the news.
Press conference hot speculation can quickly help enterprises improve their influence. So the enterprise should also grasp this opportunity, establish a good integrity of the enterprise image. For any enterprise, the credibility in the public mind will have a direct impact on product sales.
On behalf of the enterprise can quickly contact the media to hold a press conference. It is a good help for enterprises that are facing emergency situations. These media have been invited to the press conference, the purpose of which is to focus on the news. After the press conference, the public can directly understand the hot information of the enterprise, and even make headlines. In addition, enterprises can actively attract media coverage, can also save a lot of costs.
It is worth noting that when faced with urgent public relations, enterprises must not be confused. This is where the importance of the press conference comes in. Aseark can prepare the whole service for you, the business owners themselves only need to deal with the meeting or how to announce it. Platforms can buy companies time on a large scale and help them plan news and strategies.
As a result, the press conference is arguably the most effective public relations exercise. For business owners, the press conference may be the turning point of the enterprise, and may even save them from the crisis. In any case, if you want to do a good PR campaign, it's not just about "throwing money", it's more about learning to actively engage the media. In this way, the enterprise brand promotion can get twice the result with half the effort.
