Press conference is our common form of news release. Usually, the press conference mode is used to publicize to the public only when an important matter or urgent public relations needs to be announced. But the press conference is not only for this purpose, but also for the urgent public relations situation......
The word "public relations" originated in Europe and America. It is only in our country modern times that it gradually flows into and becomes a special profession. However, many people don't pay attention to this part, thinking that public relations is just spending money. Not really.
Maggie Cheung, senior consultant for Ogilvy & Mather Greater China, said, "I have been working in PR for many years and found that PR skills in China are not well passed down to young people. This may be related to the media environment in China, but also to KOL, a lot of which can be bought. But I still think a lot of PR is about how to influence the media and third parties to support you and cover you for free, which is fundamental and important."
This is the real meaning of PR, says Ms Cheung. Take Chaowen, a leading business news release platform in China, as an example. It can help companies with the whole case planning of press conferences or media conferences. Including press conference planning, hot news planning, media invitation, press release writing, related media release implementation and other all-round services.
Most importantly, the good relationship between Zhaomun and media and journalists all over the country as well as our rich experience in operation can guarantee the complete success of the press conference and the hot news speculation, so as to improve the influence and communication power of the press conference. The use of news hot spot speculation, is a quick effect of the method.
As a business owner, the public relations should not be careless. Especially in the face of emergency public relations, the slightest mistake, is likely to directly affect the future development of the enterprise. In the face of emergency public relations, enterprises should correct their attitude, seek truth from facts, and state the real situation to the public, so as to restore their corporate image to a certain extent.
Making news is a good way to at least let the public know as early as possible. But at the same time, there is a degree to be grasped. This point as a platform in the industry "senior figures". Since its establishment in 2003, it has accumulated rich experience in holding press conferences, which can help business owners achieve the maximum effect of communication.
As Ms. Zhang Manhua said, public relations should largely be about how to influence the media and third parties to support you and report you for free. That's what PR people really need to do. If you just spend money, in fact, the invisible cost of the enterprise.
However, only the news that is truly newsworthy is covered by the media, rather than being passively published by the media. For business owners, the media can take the initiative to report its information or news, indicating that the enterprise has achieved public relations benefits. For example, news and information about Huawei are on the top search list almost every few days, because the Chinese people are also very concerned about this company. Therefore, good corporate reputation is of great help to corporate public relations.
In conclusion, don't think of PR simply as spending money. That's not the nature of it. Perhaps because of this, many corporate public relations positions are "dispensable" status, but in fact, corporate public relations is very important, it is related to the future outcome of the enterprise. With long-term good relations with domestic media and experience in holding press conferences, Aswen Tong can help enterprises solve the "crisis" as soon as possible.
