/ News briefing/press conference is an event that is usually initiated when a major event occurs. Therefore, in most cases, many enterprises use news as crisis management. For breaking news, holding a press conference is the best way. So, what is the general process?
Usually, in such an emergency, the party holding the press conference needs to present the facts to the public as quickly as possible. To take this emergency as the main, do a good job in response to the strategy. If companies want to keep the fallout to a minimum, they must enlist a large number of media outlets with a wide reach in the country.
Zhaomintong is a platform that can gather many media in a short period of time. News release platform has a number of media advertising, advertorial, press release agency business. At present, the platform maintains good cooperative relations with more than 100+ media in China. In addition, in the media invitation, Aswen maintains a good relationship with media and journalists all over the country.
In addition, they also have a wealth of operational experience to ensure the success of the press conference and news hot speculation. In addition to provide corporate public relations and news media, brand strategy and advertising planning services. Since its establishment in 2003, Aswen has maintained a good reputation and customer reputation in the industry. This is also the basis of its foothold in the industry.
It will arrange the specific process of press conference according to the specific effects and requirements of the enterprise. In order to minimize the negative impact of enterprises, the platform contacts domestic and foreign media for extensive dissemination, so as to achieve the maximum benefit of communication power for enterprises. After you have made all the preparations, contact local media quickly to determine the time, place, meeting arrangements, etc.
After all the preparatory activities are in place, the general press conference is divided into six procedures. They are: welcome guests and sign in, distribute materials,
Meeting process, post-meeting activities, effect evaluation, matters needing attention. Which should follow the principles and important tasks. Enterprise representative prepared speech, the overall order arrangement. There is also time reserved for journalists to allow the media to update their coverage. Because the people and events in the press conference are concentrated, the timeliness is strong, and attending the press conference saves some troubles of making appointment for interview objects and time. So in general, journalists are willing to attend.
Especially in the case of emergency and major events, media reporters tend to be the first to rush the news. Because after this flurry of publicity, the news is out of date. As an enterprise, it hopes to establish a good image in the eyes of the public through press conferences. Journalists want to find something, so press conferences are usually the center of attention.
This requires planning. Taking advantage of the current news events concerned by the public, catering to the news heat and releasing relevant topics. You can also use stars and big shots to help. In combination with the macro background, industrial background and industrial background, the press conference will generate momentum and provide more news reasons and reporting angles for the media. All of these are taken into account.
An emergency may be a headache for an enterprise. Corporate PR often comes out in the most urgent moments. Its professional services, feedback to business users, to help them through the "crisis time".
