Recently, the marketing cloud of intelligent business service provider Wemeng launched a one-stop private domain user operation platform -- Wemeng Jike. The product integrates private domain traffic, wechat aggregation chat, community marketing management, interactive social marketing and private domain traffic into one, helping enterprises to build a closed loop of private domain traffic operation in the wechat ecosystem, precipitate private customer assets and continuously tap user value. It is reported that this is an important layout of Weimeng in the field of marketing cloud, which also means that WeiMeng further improves the cloud ecological product matrix, and accelerates the transformation and upgrading of enterprises to digital.
All-channel traffic aggregation helps build a private traffic pool
In the era of mobile Internet, enterprises are plagued by problems such as fading traffic dividends, high customer acquisition costs, scattered customers and unified management. Wechat, with one billion monthly active users, is the largest private traffic entry in China, providing more growth opportunities for businesses. The launch of Weimengjike focuses on helping merchants obtain traffic at a lower cost, while building their own private traffic pool in the wechat ecosystem. Relying on the natural social scene of wechat, one end of the Weimeng guest gathering platform aggregates users obtained from third-party traffic platforms, merchants' promotion channels, merchants' original traffic, etc., so that enterprises' dispersed and fragmented user data can be used accurately and effectively, and public traffic can be privatized. On the other hand, Jike helps merchants manage the settled user assets, and quickly realizes the conversion of private traffic through various ways such as refined user operation and marketing interaction, so as to create a closed-loop of integrated private traffic operation and realization growth.
At present, the platform of Weimengjike has been able to realize one-to-many aggregated wechat chat, reshape the way of communication between merchants and users, and improve the efficiency of customer maintenance. In addition to improving the interaction with users, merchants can also establish one-to-one friendly interactive relationship with users through wechat personal accounts on the customer gathering platform, effectively enhancing user activity and loyalty.
It is worth mentioning that in high-frequency social interaction, businesses can label users based on their understanding of users, and through the analysis of customer tags, precise user portrait, and then through wechat personal account to achieve targeted and precise content or information push, so that different friends receive different content, improve transformation.
Refined community operations enable business growth
Wechat ecology is an important source for businesses to build a private traffic pool, and deep community operation can enable businesses to quickly improve the conversion of private traffic, increase user stickiness, and promote business growth. Weicomgeke platform not only builds a private traffic pool for merchants, but also acts as an all-powerful community marketing assistant for merchants to help them achieve one-stop services from accurate group building, community management to sales transformation. Through the use of Weimengjike, enterprises can establish precise communities according to the same or similar interests, habits and preferences of users, and carry out marketing penetration through content and interaction, so as to convert ordinary users into hardcore fans of products through the refined operation of community. In addition, the data analysis function provided by WeiMengjike can also help enterprises effectively gain insight into the business situation of private domain users, improve user service experience, and bring new opportunities for merchants under traffic anxiety.
According to a related report jointly released by Tencent Smart Retail and BCG, since enterprises switched from traditional ways to social private domain operation, the number of effective interactive customers increased by 1.5-2 times, and the communication efficiency increased by 3-4 times. This also means that some enterprises have achieved improved performance through the operation of private traffic.
In terms of creating a closed loop, Wemoke will seamlessly connect with Wemoke's SaaS solutions to help enterprises quickly reach target users with products, shorten the communication chain of products, and help enterprises gain growth opportunities in the existing market. At the same time, enterprises can make use of interactive marketing tools such as red envelope, group, bargain and other functions to improve user activity and repurchase rate.
According to Wemeng, as the next opportunity for enterprises to achieve performance growth, the construction and in-depth operation of private traffic is the key for enterprises to complete the transformation from traffic thinking to user thinking. Based on the rich experience accumulated in the wechat ecological field, Wemeng will help enterprises to create a closed loop of customer aggregation - in-depth operation - circular transformation - improving the growth of traffic in the private domain of re-purchase, and build a warm relationship with customers through friendship-like user maintenance, enabling enterprises to accumulate private domain user assets in an all-round way and boost their business growth.
