Recently, the 2019 China Recruitment Big Data Summit held by Beisen Talent Management Research Institute with the theme of "Recruitment Evolution -- Releasing Recruitment Operation Power" has come to a perfect conclusion in Shanghai. At the summit, in addition to releasing the 2019 China Enterprise Recruitment Index (BRI) Report, Beisen also released its new recruitment operation platform 1.0 product. Relying on the powerful PaaS platform of Beisen, this platform can provide rapid customization and expansion in line with the individual needs of enterprises, create a recruitment platform in line with the business and value of enterprises, help enterprises establish a leading recruitment operation system from business coordination, resource operation and candidate attraction, release the operation power of enterprises' recruitment, improve the effectiveness of talents, and greatly improve the competitiveness of talents.
New technology is constantly driving the change of business, enterprises also need to constantly change to adapt to the needs of development, and strive to seize the opportunity in the fierce competition. This puts forward higher requirements for talents of enterprises, but also brings greater challenges to human resource managers of enterprises. How to quickly find the right talent, and seize the opportunity to acquire talent? How to build a new talent attraction scene, let the talent flow into? How to use digital tools to get talent portraits and understand talent needs? How to recruit the right people fast and save money when the hiring budget is shrinking? Are the current HR department to rethink the problem.
As the challenges continue to escalate, recruiting has evolved as well. From the recruitment 1.0 era (recruitment process control era) with the most basic job management, advertising release, screening and interview process, to the recruitment 2.0 era (recruitment system support era) with the support of brand operation system, recommendation system, multi-business unit support, process collaboration system and big data system. The latest recruitment operation platform launched by Beisen introduces recruitment into the recruitment 3.0 era -- recruitment operation era, which integrates recruitment demand operation, resource operation, applicant centered process operation and recruitment operation into the same operating platform.
Enhance employment experience, support the release of operational efficiency in the whole scene
HR has to go through a complicated process from understanding the needs of the business department to finally finding the right person. Beisen Recruitment operation platform improves the recruitment experience and opens up the recruitment and on-boarding process through online collaboration. At the stage of creating resumes, the recruitment operation platform can be prepared for verification. Through the system, HR knows the annual job demand of the enterprise, and how much needs to be placed for job reserve. When the new demand exceeds the quota, HR can give early warning and remind, and the management and control is more refined. At the same time, online recruitment needs approval, coordinate with related positions, open up the whole chain of recruitment scenarios. After the completion of recruitment, HR can clearly judge whether it meets the requirements of business departments through the approval process of business departments. In the interview invitation stage, the interview time, the interview duration, the interview method and so on can be carried out through the online and the business department. In the process of candidate evaluation, the interactions between recruiters and hiring managers, business managers and interviewers are all completed through the platform. Based on the multi-party coordination and directional communication of candidates, the entire evaluation of candidates can be traced. At the stage of offering, the recruitment operation platform will unify and standardize the Offer template and process. Different offers can be issued according to different platforms and different regions, which is closer to the characteristics of candidates. Prior to entry, based On on-boarding, the candidates were asked to quickly understand the enterprise: corporate culture, content of employee manual, training plan, etc., before registration, so as to avoid short-term dimission caused by excessive gap between the enterprise and its expectations after entry.
Precise positioning of recruitment channels to attract talents
In the past, enterprises would spend a lot of money in various channels to do talent recruitment, in order to spread the net, grab more resumes, but many resume quality can not be guaranteed. According to the North University data report, the percentage of high-quality resumes has dropped from 3.1 percent last year to 2 percent now. If you hire 100 people this year, the cost is 10 to 15 percent higher than last year.
How to achieve cost reduction and efficiency increase? For large enterprises, HR is faced with a large number of resumes, a large number of resumes do not match, in order to save labor costs, improve the efficiency of recruitment can choose headhunting, internal recommendation and other ways. For the new employer brand with less resume delivery, it is necessary to increase the exposure of the employer brand and position. In short, it is to target recruitment channels more accurately.
In terms of brand operation, Beisen recruitment operation platform establishes the image of the enterprise through recruitment official website, micro official website and other channels. Big data analysis and writing assistants are used to help HR understand what kind of copy and brand value delivery can directly attract candidates. Based on real-time data analysis, the platform implements data-driven recruitment into specific business processes. For example, when Posting job advertisements, the system will automatically prompt the online channel value analysis of the enterprise and the online channel value analysis of the industry, which is convenient for HR to accurately deliver. In addition, Beisen Recruitment operation platform also uses the new system of internal and external promotion to introduce highly matched talents.
Intelligent changes on demand, school recruitment full scene coverage
HR plays the role of "elder brother" and "elder sister" in the whole recruitment process. The AI intelligent engine of Beisen Recruitment operation platform saves a lot of time for HR to do the table.
AI in particular has shown its advantage in school admissions. HR design rules in the process of resume screening, as long as the screening system will automatically send a notice to inform candidates of the interview time, place, etc. In the interview process, the rules are set, the interviewer's feedback is passed, there is no more action, the system will do all the rest. In addition, AI integrated artificial intelligence interview, preliminary screening of the link robot and candidate dialogue, AI based on the applicant's resume information and the ability to apply for the job model questions, thousands of faces, across the limitations of time and space, do not need to participate in the interviewer, greatly reduce the cost of interview labor. After the interview, the initial intelligent score results and the full interview playback content are directly displayed in the recruitment operation platform, which is convenient for HR and business departments to further select.
In the batch enrollment, we can do unified management and information sharing on the college arrival schedule in the recruitment operation platform of Beisen; The calling system can help HR to manage the interview site and make the campus interview more systematic. Tripartite agreement management can improve the collection of student cancellation information for enterprises, analyze the whereabouts of students who cancel contracts, and help enterprises improve the strategy of school enrollment business.
Today, business needs are more complex and changing faster, and more resources are no longer enough to solve the greatest challenges that HR faces in recruiting. The launch of Beisen recruitment operation platform is bound to lead recruitment into a new era of recruitment operation. In order to help enterprises achieve business success, Beisen provides more than a recruitment platform, but in recruitment strategy, recruitment business optimization and recruitment data insight, through the recruitment operation platform products to enhance the value of enterprises, help enterprises to enhance the competitiveness of talent acquisition.
