First,
They are the first to row harder.
Just now, on the third China Brands Day, the results of "2019 My Favorite Chinese Brands" were announced, and a number of outstanding "Chinese business cards" were selected from more than 800 competitors. These award-winning brands are not only the "light of domestic products" in the eyes of the Chinese people, but also with a strong strength in the world!
Chinese products such as Huawei, which dominates 5G, Gree, which made the world fall in love with China, and Libai, which is under siege by Procter & Gamble and Unilever, are all on the list. Among them, Libai, which has outgrown foreign brands in the fierce daily chemical industry and grown into a leader in the clothing washing and care industry, let us witness the strong rise of Chinese brands.
How important is brand to an enterprise?
The boss of Coca Cola once said, "If the Coca Cola factory caught fire and burned down overnight, as long as the Coca Cola brand is still there, the next day, hundreds of banks will give me loans to rebuild the factory, and within three months, Coca Cola will be back to its original size."
Moreover, global competition has already formed a pattern of "industrial branding", and high-quality industrial resources will spontaneously gather to brand enterprises, forming a situation of constant strength of the strong.
Happily, today's Chinese enterprises are no longer the Wu Xiameng of the past! Chinese brands already have the strength to compete with international brands!
Ii.
With the fierce competition from developed countries and the surging pursuit from other developing countries, how can Chinese brands win the global competition?
The key is the consumer. In the 21st century, the market is dominated by consumers. Only when consumers are willing to "pay the bill" can it be translated into real competitiveness of enterprises.
Behind the successful rise of Chinese brands, it is precisely because of the emergence of a number of consumer demand-based, all efforts only to forge more suitable, more intimate, higher quality products of the enterprises, these enterprises have become the hearts of users trusted national brands!
Huawei, which took the lead in 5G, Gree, which led the manufacturing industry in China to shed its copycat coat, and Libai, which stood out in the competition with the global giants of daily chemicals, all made us feel the power of consumers. As a fast-selling product, Liby may make us more deeply feel the impact of consumer demand on the change of an industry.
When Liby was founded in 1994, it coincided with the entry of international giants into the laundry and care market, and the market share was basically divided between Procter & Gamble and Unilever. However, at that time, China was short of materials and the seller's market was serious. As long as there were products, there was no shortage of sales. Domestic brands such as Libai also found their living space.
However, Liby soon found that the laundry and care products industry is an industry in which new brands emerge constantly and brand loyalty is difficult to cultivate. If it produces homogeneous products, it will eventually die out in the cutthroat price war. Since then, Liby has entered the user's vision with the image of "hands free". Adhering to the concept of integrating washing and care of clothes, Liby has not only created natural soap liquid that is more protective of clothes, but also pioneered the world's first enzyme particle soap, China's first enzyme detergent, enzyme detergent, etc., becoming the leader of high-quality life.
Liby is the only brand in the laundry and care industry to be included in the "2019 My Favorite Chinese Brands" list. It is precisely because Liby has keenly discovered that consumers' demand for laundry products is no longer limited to "clean", but more critical about whether laundry products will damage clothes, whether laundry residue will damage the skin, whether the fragrance is elegant enough...
According to the 13th Five-Year Plan for the development of China's detergent industry, although the compound growth rate of China's detergent market is far ahead of the global market, the average annual consumption of household cleaning products is only $10 per person, much lower than the 70-90 dollars per person in Europe and Japan.
That is to say, most brands compete in price wars and fight to the death in the market, but only open up the tip of the iceberg of the entire laundry and care market. With the consumption upgrading, a large number of people in China have emerged who are willing to pay for high-quality and new experiences. This part of demand is the real blue ocean in the laundry and care industry. Libai has clearly discerned the trend and taken the lead!
According to reports, with a strong research and development strength, Libai products have been ahead of peers. The raw materials derived from renewable resources in the formula of its washing products have accounted for more than 70%, and the biodegradability of all the raw materials is more than 90%, and all the products have passed the third party non-stimulation experiment. Its classic laundry detergent has been upgraded several times. By extracting fast cleaning factor MES from imported natural palm oil and adding polymer, it not only has 3 times cleaner power, but also makes clothes fluffy, soft and bright as new, truly achieving "green health, washing and care in one."
Liby has also been included in the list of the first batch of green manufacturing demonstration enterprises in China. Among the 58 kinds of household detergents on the list of green design products, 38 of them are independent white brands. As a leading enterprise in the industry, Liby has 197 invention patent applications, among which 98 are authorized invention patents. The invention patent application is higher than the total number of invention patent applications ranked 2-5 in the domestic peers. It has led or participated in the formulation of 28 international, national and industrial standards, as well as more than 10 national standards for raw materials. The raw material standards set are at the leading level in the industry in terms of quality and safety, but also lead the whole industry towards the direction of green health.
Because of this, Liby has become the top seller in domestic laundry industry in just over ten years since its establishment, and has maintained this leading record for a whole decade. Currently, seven out of 10 households in China use Libai. Liby has become a leading brand in the industry.
Three.
Consumer-oriented era has arrived!
Who can conform to The Times, grasp the pulse of The Times, who will have the opportunity to stand in the peak of The Times, who miss The Times, can not see The Times, who will be abandoned by The Times.
Huawei's Ren Zheng said that "customer service is the only reason for Huawei to exist"; There is a saying on the title page of Gree's after-sales service management manual: Every little thing of the user is Gree's big thing; And stand white collar run clothing washing industry experience, but also let us witness the miracle of leading consumer demand!
In 2018, China's per capita GDP exceeded 10,000 US dollars, China has entered the middle-income country, the era of extensive growth is over, the era of high-quality exquisite life has arrived! Grasping the trend of The Times and constantly upgrading themselves, Chinese brands will burst out great energy.
Please learn from these Chinese business cards! Instead of rushing for quick success and instant gain, be more calm and focused; Abandon opportunism and be more down-to-earth; Abandon headstrong, pay more attention to explore the consumer's inner desire, come up with more originality, let a person can not put down the Chinese goods!
