On December 18, 2018, at the 2018 King of Children maternal and Child Industry Leaders Summit held in Nanjing, Xu Weihong, co-founder and CEO of King of Children, disclosed for the first time that King of Children sales exceeded 10 billion yuan in 2018. The retail enterprise, which started late and has been using the model of large stores, has really become a unicorn in the maternal and child retail industry.
Their core business model is "single customer economy", that is, all behaviors focus on the management of users, take the establishment of emotional connection with users as the service goal, use the four elements of relationship, scene, content and digitalization, achieve accurate and in-depth services for members, and pursue the mining of high output value for each member, and increase the "single customer value".
Go digital or die!
However, it is almost impossible to realize the efficient mining of "single customer value" without the implementation of digital organizational behavior change.
Xu Weihong said, King of Children from the first day, adhere to data production, and adhere to the four "online" : product online, customers online, employees online, management online.
It is with these four online, can help King of children to achieve very competitive business behavior:
One, and the user can be point-to-point connection.
Two, let resources flow.
3. Real-name service anytime and anywhere.
Before digital, stores were very painful. How many goods to order each time, whether the pricing is reasonable, the idle cost of not so many customers from Monday to Friday, or there are silent costs, what in the end?
There is no exception. In Hangzhou, Zhejiang Province, there is a women's clothing chain company whose main customers are young women aged 15-25. It has more than 200 chain stores. How can it achieve greater floor efficiency and human efficiency in this fiercely competitive Red Sea market? In the early stage of entrepreneurship, they took another path, defining the core competitive ability of enterprises as digital ability, and took it as the main means to break out of the competition: to provide customers with extreme goods and services with digital management system ability, and to practice new retail. They used the system to open up the "walls" between stores, between people, between commodities and people, and between commodities and commodities, connecting the islands into a sea of data, rebuilding the service pool of commodity circulation with "people" as the core, achieving zero inventory, greatly improving turnover efficiency, and achieving a net profit of more than 1 million yuan for each store. Has become one of the most profitable new clothing retailers in the region.
The company's owner is a friend of Wang Hanchao, the chairman of Zhitian. On January 12, 2019, when Mr. Wang witnessed a traditional retail enterprise making such remarkable achievements with digital management, he was more determined to promote the digitization process of Chinese enterprises as always, and let more enterprises share the infinite imagination space of business brought by digitalization with technology.
On January 14, 2019, at the briefing meeting for all staff of Weizhi World to summarize and outlook, Mr. Wang expressed a small goal of Weizhi: "To be a survivor in the next 5 years". In 2019 and even in the future, Weizhi will continue to go deep into the business scene of the enterprise, adhere to the product concept of the whole process management, "concentrate and focus" to provide customers with digital services based on the business, and become a valuable company.
Good news: 2018 is over!
2018 was a very difficult year for Bitwise, but the good news is that 2018 was the hardest year for most SAAS companies.
"All my friends are being laid off, and to be honest, it's impossible not to be emotionally up and down. But thankfully, not only did I not get laid off, I saw the operations department get hired."
Colleagues in the technology department, with their hair thinning and little to show in front of others, rarely express their emotions at the briefing.
Yes, in this coldest winter, Wewise World gained its clearest direction: we established ABCDE's technology strategy, that is, with the help of artificial intelligence, blockchain, cloud computing, big data, electronic map, into the enterprise management, improve the enterprise's decision-making efficiency, so as to support the operation efficiency. At the same time, it will further focus on business, focusing on providing full-process digital services for financial institutions, helping them to improve their communication ability, efficient customer acquisition, business level, risk control and management capabilities.
Except for the five state-owned banks and 12 joint-stock banks, the digitalization of the whole process of most banks, P2P institutions, guarantee institutions and other financial institutions has not been realized, and some are even in the initial stage. Mr. Wang, who has been engaged in information technology construction in China Citic Bank for more than 10 years, is very aware of the space, opportunity and difficulty.
Mr. Wang mentioned that in addition to being very familiar with the business process, the digitalization of the whole process for financial institutions is also subject to the concepts of leaders and the cooperation of all personnel. More importantly, it is a test of security.
However, these are competitive advantages for Location's core product i in place.
The full and deep function, the custom of the business process, the custom of the scene module, the strict security, so that this practical management system finally ushered in the moment of accumulation.
"In the future, it will be very difficult for companies to make money if they don't focus on digital." As Mr. Wang said, in the era of overflowing information, the brain is never as good as the algorithm, but the premise of big data and intelligence is online and digital first. "The core of intelligent decision making is when you use your head to make decisions with data!"
So, what are the core values of i in place? It is to help traditional enterprises realize their comprehensive digital business processes and management, replace the traditional multiple separated business scenarios, and provide decision-making basis for operators.
Bad news: 2019 is here!
Zhang Ying, CEO of Cloud Marketing Interactive, a subsidiary responsible for the overall operation of Wewise World, made an opening share at the conference.
With one core goal of the organization, four major products and four capabilities to be possessed, she brought the year 2019 to all Zhitian colleagues.
Zhang said that as a digital service provider, Weizhi must have two major weapons: tool research and development and content creation, so that it can aggregate data for enterprises and make scientific decisions for enterprises. Centering on this, in 2019, Weizhi will provide four types of tools and content services for enterprises in four aspects, including business management, communication ability, customer acquisition ability and professional level.
In the process of service, everyone and even the entire organization must enhance our four capabilities: selection, rapid iteration, irreplaceability, and synergistic symbiosis.
The remaining three abilities are well understood, and Zhang highlighted "choice" as an extremely important ability in 2019. When the situation becomes more severe and the competition becomes more fierce, every person and every enterprise needs to develop the ability to choose which road to take. Especially the most difficult time to choose whether to invest in digital construction (internal management and external marketing), for the enterprise is a great courage. And for our service side, how to give customers reasonable and cost-effective advice, is also a test of ability.
The year 2019 is approaching. We must "live well" (strong ability) to "live well" (live well) in this era!
There was nothing else to prevent his coming.
