On November 27, the "11th 21st Century Business Model Summit Forum and 21st Century China's Best Business Model Award Ceremony" was held in Shanghai under the guidance of Southern Financial Omnimedia Group, hosted by 21st Century Business Review and co-hosted by 21st Century Business Herald.
The 40th anniversary of reform and opening up has witnessed the rise of national brands in the process of grinding, the diversification of retail ecology in the process of change, the strength of new technologies in the era, and the emergence and upgrading of new species.
With the theme of "New Ecology, Reconstruction of New Business Pattern", this summit Forum brings together Shou Guangwu, Chairman of Cultural Property Market Collaboration of Chinese Culture Promotion Association and honorary Chairman of Shanghai Jiao Tong University Cultural Innovation Center, Yang Yi, Party Secretary and Vice Chairman of Lao Fengxiang Co., LTD., Yu Ruifen, founder and President of Laiyifen, Zhuang Nuo, senior assistant to President of China MinInvestment Group, Chief operating officer of China Minfuture, Chairman of China MinPuhui and founder of China Huipin, Guo Gang, Vice president of Huicong Group and general manager of Zhaoxin Share, Ai Xu, general manager of Pushi Real Estate, Ma Jiangwei, Vice president of Good Future Group and general manager of Strategic Investment Department, Chen Chao, partner of Detong Capital and other business leaders and authoritative experts in the industry, Present a brilliant and passionate business brainstorm.
At the beginning of the opening ceremony, Yang Yunfei, Deputy Party Secretary of Southern Finance All-Media Group and president of Guangdong 21st Century Media Co., Ltd. delivered a speech on behalf of the host. He said, "Currently, China is at a critical stage of economic restructuring, transformation and upgrading. The growth of new drivers and the acceleration of new economy have become an important engine of China's development. In order to foster new drivers of economic development, China has put forward the 'four new' economic concept of new technologies, new industries, new forms of business and new models, which coincides with the original intention of China's business model reform over the past 11 years."
Yang Yunfei stressed that in the past 11 years, the selection of the best business model of 21st Century China has always focused on the innovation and disruption of new and old companies, and insisted on focusing on the frontier in the complex business environment, with professional concepts, dedicated attitude and long-term patience to find and seek excellent enterprises.
Forum site, Chinese Culture Promotion Association cultural property market Cooperation body Chairman Shouguangwu to "business model under the creative era" keynote speech, "new business models often create new economic growth points, leading the direction of the industry." He stressed that the most important thing for business model innovation is creativity, and it also requires the coordination of social environment, economic policies, scientific and technological progress, corporate culture and other aspects. "Therefore, to study the essence of business model is to study its innovation, essence and business model philosophy."
Shou Guangwu, Chairman of Cultural Property Market Collaboration of Chinese Culture Promotion Association and honorary Chairman of Cultural Innovation Center of Shanghai Jiao Tong University
Later, Yang Yi, Party secretary and vice chairman of Lao Fengxiang Co., LTD., delivered a speech titled "Inheritance and innovation, telling the story of China to the world". "There are many century-old stores in the traditional industry, but today, there are relatively few that continue to grow bigger and stronger, and we think we are one of them." Yang Yi said.
Yang Yi, Party Secretary and Vice Chairman of Lao Fengxiang Co., LTD
He talked about Lao Fengxiang's innovation in brand culture, system mechanism, technical products and marketing. Taking technological product innovation as an example, Lao Fengxiang has gradually developed from a single gold category to a whole category of products. In 2017, Lao Fengxiang completed 305 new product development items, including jewelry glasses, jewelry watches and other new products. "While strengthening the domestic market, we have started to go overseas, hoping to promote our traditional national brand to the world."
Subsequently, Yu Ruifen, founder and president of Lai Yifen, told the transformation of traditional industries around the theme of "Customer-oriented, reconstructing the new pattern of retail".
Lai Yifen founder and president Yu Ruifen
"In the Internet environment, the most disrupted is traditional retail, so there is a special need to keep up with The Times." She introduced that Laiyifen currently takes "omni-channel smart retail" as its business model to promote the opening of online and offline channels and the implementation of smart stores. At present, it has implemented and promoted smart POS machines, digital marketing linkage, self-service cashier, unmanned container and other projects. "Our purpose is to serve consumers in an all-round, all-scene and all-touch way," Yu Ruifen concluded. "Our vision is to inherit good quality and healthy life."
After the two guests shared the transformation path of traditional enterprises, Zhuang Nuo, senior assistant to the president of ZhongMinInvestment Group, chief operating officer of Zhongmin Future, chairman of Zhongmin Puhui and founder of Shehuipi, introduced an updated business model to the audience: "Innovative community service Pini-purchase e-commerce platform".
Zhuang Nuo, senior assistant to President of ZhongMinInvestment Group, Chief Operating Officer of Zhongmin Future, chairman of Zhongmin Puhui and founder of Shehui Pin
"In the survey, China MinInvestment found that product e-commerce has swept the world, while service e-commerce is still a blue ocean." Zhuang Nuo introduced the e-commerce model of community service shopping of "Shehui Patch", which takes the community as the scene, the community as the support and the social means to promote, mainly promoting the elderly care, school development and housekeeping and other extended categories. "Shehui Patch hopes to aggregate resources and spread the cost, so as to achieve the purpose of saving money in consumption and making more money in service."
If the consumer oriented Internet is the "first half", in recent years, the concept of "industrial Internet" for the B-end is increasingly popular, known as the "second half" of the Internet.
Guo Gang, vice president of Huicong Group and general manager of Zhaoxin Shares, said in his speech "Digitalization Drives brand enterprise transformation" that user experience is the most important point in the six aspects of digital transformation. "In the past, customers could not connect with consumers, but now we build a closed loop of people, goods and field users and build a consumer insight management platform to help enterprises reach consumers. Create effective interaction."
Guo Gang, vice president of Huicong Group and general manager of Zhaoxin Shares
Back to the physical industry, Pu Shi Real Estate general manager Ai Xu shared the company's specific cases of cultural IP operation, "we are divided into indoor and outdoor fairy park, global esports experience center, science and technology innovation industrial park three aspects." Park Seok Real Estate is developing outdoor and indoor parks for children across the country with the theme of Hans Christian Andersen and elements of fairy tales and Denmark. Ai Xu believes that "the combination of culture and real estate must be a business model with high potential in China's real estate market in the future."
Ai Xu, general manager of Pu Shi Real Estate
When it comes to business model, education industry is an indispensable and important field. Ma Jiangwei, vice president and general manager of strategic investment Department of Good Future Group, believes that the progress of education cannot be achieved without the promotion of science and technology. "The first generation of extracurricular educational institutions focuses on expanding campus, the second generation starts to focus on research and development, and the third generation emphasizes data, and gives students more targeted study suggestions through analysis. Now we need to move to the fourth generation of intelligence and reform and optimize the supply side." Ma Jiangwei said that Hao Future invested about 1 billion yuan in scientific research last year, and in the next two years, it will reach billions of yuan.
Ma Jiangwei, Vice president and general manager of Strategic Investment Department of Good Future Group
Business model innovation cannot be separated from the overall industry environment. As the closing speaker, Chen Chao, partner of Denton Capital, shared the Insight on the Development trend of China's consumer industry in 2019. "Consumption upgrading and rational consumption come at the same time, at present, mobile Internet has entered the second half, the new era needs a new approach." Chen Chao concluded, "We summarize this trend as the sea, land and air, that is, the Internet goes to sea, the integration of online and offline, and the empowerment of artificial intelligence, big data, and service technologies. This is definitely the future trend."
Chen Chao, partner of Denton Capital
At the end of the forum, the organizer announced the winners of "China's Best Business Model in the 21st Century (2018)", and commended the outstanding enterprises in business model transformation and innovation. From the start of the project to the selection stage, the organizing committee has received nearly 500 evaluation forms from enterprises. After several months of discussion and screening, three awards were finally selected, which are: the 21st Century China's Best Business Model Innovation Award, the 21st Century China's Best Business Model Award, and the 21st Century China's Best Business Model Award.
Since its establishment in 2008, as a brand project of 21st Century Business Review, the selection of China's best business model has been held for 11 years. After years of tracking and analysis, a business model analysis framework has been established to comprehensively evaluate the business models of Chinese enterprises. In previous selection, outstanding enterprises such as Alipay, Xiaomi, China Literature Group, Pin-Duo and Ping An Good Doctor have been discovered successively. Promote the innovation and transformation of Chinese companies' business models, and provide high-value corporate investment guidance for domestic and foreign investors.
Attached: List of winners in the Selection of China's Best Business Model in the 21st Century (2018)
