Home, for everyone, has a different meaning, and if you have the opportunity to pursue your innermost soul and express your attitude towards the soul home, in this slightly impetuous and noisy society, it may be the easiest thing to trigger people's emotional resonance.
In November 2018, Huannai launched the creative H5 automatic poster generator "What is Home in your Mind", aiming to make the annual communication concept of "Love yourself, happy home" reach people's hearts and regain people's attention to and pursuit of home. Creatively, participants become the magazine cover protagonist, combining heart-warming and emotional copy and declaration to provide a platform. Express your love for home attitude to friends, colleagues, or relatives around you.
This year is also a special year for Huannai. The concept of "love yourself happy home" reawakens the consciousness of "building a happy home" for contemporary people, which has become the obligation of the responsible and caring enterprises and organizations entrusted by The Times to Huannai.
In this regard, this year, Huanai Home Furnishing has made a sound through multiple channels and means, so that the concept of "love yourself · happy home" can move the hearts of more people. And this year launched a series of IP personal-customized micro video, became China's first "love yourself" as the theme of the propaganda video, by inviting mountaineer Sun Bin, Olympic champion Wang Hao and other well-known people from different fields to act, to express the "love yourself" view and attitude, using micro video to tell them in the realization of their dreams at the same time, The understanding of the living environment, household items, design style and other elements of "Love yourself · Happy home" awakens more people to feel the temperature of happy home.
Hua Nai household has a rich cultural heritage and the correct communication orientation
In recent years, the homogeneity of the home industry is serious, but the values of the home are all arguing, so Huannai home from home decoration to home, from function to value. The communication mode of emotional appeal is replaced by the communication mode of rational appeal, and the family values that go straight to the heart of consumers are used to make them think about the relationship between me and home, and between me and home decoration, so as to connect and interact with consumers more extensively and deeply.
At this important juncture, how to tell the story of our family? How to use new media means to see the big? The creative H5 Home Care attitude poster automatic generator "What is your idea of home" launched by Huannai Home provides a unique answer. Once the work was launched, it quickly triggered a brush effect in the circle of friends. Many media in the household circle forwarded it one after another. The number of clicks on the work soared all the way, achieving a good communication effect.
Centered copy, headings, and simple patterns are the basic conditions for designing a good H5.
In terms of strategy, for "What is home in your mind", Huannai Furnaces gives a special interpretation of "every home with soul is unique". Around the core, it raises questions and arouses people's desire to participate.
Simple interaction is the standard of excellent H5. The whole UI of "What is Home in Your Mind" is simple and comfortable, which makes people immediately have a strong sense of participation.
The operation is simple, just upload any photos in your mobile phone to the cover of the template, and instantly generate your own exclusive magazine cover. The layout is convenient, the copy is centered, and the pain point of users can be reached.
Similarly, users can also choose to shoot the content on the spot, which makes the presentation of works more convenient and fast.
Small H5, reflects modern people's desire for a happy home
In the two days after the release, the number of participants also increased steadily, and the forms of the works were also varied. Although there were 8 groups of copywriters to choose from, the main content pictures of the posters were still operated by the users themselves. Some chose to show the decoration scene of their own homes, and some chose to show the photos of their favorite characters. More is to take their own selfies or photos, with the help of such a platform to express a clear attitude of self, better become the protagonist of life cover.
You can have a hit but it shouldn't be a template,
A home can have style but not just a label,
Home can be very ordinary but not without a deep memory......
Every person with an independent soul knows what they really need, and only then can they have a unique happy home.
In the following time, Huannai will continue to adhere to its own innovative ideas and industry reputation, actively adapt to the new ecology of digital influence in the industry, explore the magic of brand communication in the inclusive and enterprising, and strive to become a leader in the field of home services.
