With the opening of the two-child policy, China's maternal and infant industry market continues to boom, and diapers as a just-needed product in the maternal and infant consumption market, brand competition is extremely fierce. Data show that in recent years, the annual average sales volume of diapers in China has exceeded 30 billion, with about 600 manufacturers and more than 1200 brands competing for the diaper market. Among them, "foreign brands" occupy half of the whole country. In such a market environment, little White Diamond, by virtue of its excellence in ingenuity and quality, goes upstream and relies on its excellent product quality and brand strength, sets off a revolution in maternal and child physical stores.
As we all know, the emergence of e-commerce has a huge impact on the physical market, and the maternal and child industry is no exception. How to find a way out for maternal and child physical stores has become a problem faced by many agents and dealers. The emergence of little White Diamond medical-grade diapers gives them a new hope.
As the largest and most influential infant health care products manufacturer in Central China, Little White Diamond has been focusing on the research, development and production of high-quality baby diapers for 13 years. As the third and fourth generation core body invention patent holder, Little White Diamond has redefined the meaning of diapers by means of "medical grade diapers". CCTV identified as the diaper industry's first "craftsman spirit" enterprise.
On April 10th, the first Bixiaobai maternal and child life store was opened. As the offline experience center of the medical and nursing grade diapers, Bixiaobai's turnover exceeded 100,000 yuan on the opening day. Its original "Bixiaobai" operation model of "hen + chicken + egg" provided a new idea for the development of maternal and child physical stores. Nearly three months, Double Xiaobai chain stores have reached 10, the turnover compared with the previous three times, the speed of development is amazing.
In addition to opening the offline experience center, by virtue of its unique brand advantages, Little White Diamond has entered other brick-and-mortar stores of the maternal and infant industry chain. Taking its joining in Yule Beibei high-end babies as an example, in the new launch activity of Little White Diamond medical grade diapers, 10,688 yuan was generated within 2 hours, and 20 members were directly converted. With the success of the campaign, Little White Diamond also plans to form a normal marketing model of baby hydration + medical grade diapers, export professional activity planning and H5 promotion design for physical stores, and achieve a win-win situation with physical stores by virtue of its brand influence.
Of course, the promotion of festivals is an important point to reflect consumers' satisfaction and recognition of brand products. In this year's May Day, Little White Diamond provided a whole set of May Day activity planning for Hong Kong 3861 Maternal and Child Life Center. During the activity, 150 boxes were sold, which helped them achieve a sales of more than 100,000 yuan in less than 40 days after joining the club.
In the eyes of Little White Diamond, the reason why medical grade diapers can trigger sales boom in physical stores of mother and child is not only their novel marketing concept and marketing model, but also their insistence on holding offline salon communication activities. After all, the best way to understand the brand is to walk into it.
Since January this year, Little White Diamond has held 4 conferences of large-scale medical diaper conferences, been invited to participate in more than 20 exhibitions, and held hundreds of offline salon communication activities.
In the Little White Diamond Xuzhou maternal and Child Products group purchase, 357 packs of medical-grade diapers were sold on the same day, and 1,030 barrels of baby laundry liquid were sold for physical stores, with the activity sales volume reaching 126,000 yuan. Famous enterprise group purchase, small white diamond 3 times of cumulative sales of 48663 yuan, for Suning Children's Day activities, is attracting countless fans.
Industry insiders believe that the reason why offline stores of maternal and child products are impacted by e-commerce is that they have no good brand effect or representative products. The high-quality brand image and market-leading product quality of Little White Diamond just make up for these defects, attracting a large number of consumers for offline physical stores of maternal and child products. The colorful planning activities and promotion methods provided by Little White Diamond greatly enrich the user experience and stimulate their purchasing behavior. It is no wonder that some people say that the launch of Little White Diamond medical-grade diapers is a revolution sweeping physical stores of mothers and babies.
