The 618 promotion just ended is a retail carnival. But how do offline stores get a piece of the party? How will online platforms cope with the logistics and after-sales problems that pile up after the carnival? How to completely connect online and offline, not only to seize the customer flow, but also to meet the needs of customers?
The digital transformation of maternity, baby and children retail is to fundamentally solve these problems.
To put it simply, digital transformation is to enable stores to make full use of information technology and big data, optimize operation and management plans, and complete the scene-oriented upgrading of the three retail elements of "people, goods and sites", so as to meet customers' consumption needs, improve customers' consumption experience, and enrich and change their consumption methods.
Saint Dan pregnant children believe that this involves three levels of content:
First, how to meet customer needs? That's the key to capturing traffic.
Second, how to improve the customer experience? This is the key to membership conversion.
Third, how to influence customers' consumption patterns and ideas? This is the key to deep digging.
Information operation, Saint Dan pregnant children thoroughly through online and offline
In the opinion of Saint Dan Pregnant and Baby children, now pregnant and baby children stores are basically in the stage of part of the business electronic, has not realized the real digital operation. True digital operation, from commodity to marketing, from supply chain management to omnichannel retail multiple intelligent analysis and management. In this process, information technology and big data are the two basic elements.
For example, at present, most maternity stores have realized the electronic payment link, but the store management not only needs to complete the payment, but also needs to carry out promotion calculation, guarantee calculation, deduction point change calculation, how to achieve this?
Shengdan brand has deeply studied the maternity, infant and child industry, conducted in-depth analysis and understanding of the maternity and child retail business, and extracted the specific business needs of digitalization. Besides, it has established an excellent research and development team and independently developed highly industry-applicable information management tools to provide effective digital solutions for maternity and child stores.
Through digitalization, Saint Dan Pregnant and Infant transforms store owners, store consultants, members and even commodities in different scenarios into ids. Centering on members, Saint Dan allocates commodities, services and consumption modes according to the needs of members. In the complete information system, there is no distinction between online and offline, but only convenient consumption methods suitable for members. Members can choose to consume online or in stores according to their own conditions, or choose home delivery or in-store consultation.
3+2 information system, Saint Dan pregnant children to create a real smart store
As mentioned above, smart stores that truly realize digital transformation need to meet three aspects: meeting customer needs, improving customer experience and enriching customer consumption methods. In order to realize true informatization and intelligent operation of stores, Sant Dan Pregnant & Baby independently developed 3+2 information system, including POS system, ERP system and three apps for store owners, store clerks and members.
Digital marketing, from the need to meet the customer.
It is the complete logic of precision marketing to observe customers' consumption behaviors and habits, form user portraits, and then complete resource allocation according to customers' needs, and deliver these resources to customers. In this logic, customer data collection, resource allocation and user tracking are all key points, which are also difficult to solve in the current maternity and children stores.
In the Saint Dan Information System, all this is very simple. We obtain the complete consumption trajectory of customers through the user APP and store consumption records, and automatically analyze and push suitable products through the big data. At the same time, the store staff will also obtain this information through the APP, and can provide appropriate suggestions when customers enter the store. After the transaction, we can provide customers with professional and detailed after-sales service through online customer service and store consultants to achieve effective user tracking.
Convenient consumption, improve customer consumption experience.
Shengdan implements all-channel digitalization, real-time synchronization of online and offline goods, inventory, promotion, membership, etc., enabling customers to reach the goods they need anytime and anywhere, greatly improving their consumption experience. In the process of consumption, the company pays great attention to details and humanization. For example, the mobile POS machine and the application of aggregate payment allow customers to pay in any way at any location in the store.
In addition, the company also regards professional parenting knowledge and maternity care knowledge as important contents to improve customers' consumption experience. In the company's Pregnancy information system, customers can learn about professional knowledge of pregnancy, baby and child through the APP, and store consultants can also continuously improve themselves through the APP.
Data decision, enrich customer consumption mode.
As we all know, data-driven decisions are far better than "head-banging" and "bandwagon" decisions. Saint Dan Pregnancy, Baby and children information system for store owners to provide detailed data analysis and statistics, so that the boss of the store business and operation at a glance. On this basis, store owners can make a series of decisions that are easy to be accepted by customers, constantly enrich customers' consumption patterns, and increase the value of members.
Digital upgrading is the only way to survive and develop pregnant, baby and children stores. The establishment and application of Shengdan Pregnancy, Baby and child information system will become a benchmark in the industry, deeply rooted in the fertile soil of pregnancy, baby and child industry, leading more and more industry colleagues to upgrade and transform.
