Remember Shanghai "cargo profit" operation mode
The role of B2B in industry segmentation is to promote industrial upgrading, integrate industrial supply chain, empower industry users, and improve industry operation efficiency. The key point is whether B2B has a "boost" gene!
Although all B2B operators are claimed to be through the Internet technology and application, through the industry big data to improve efficiency, empowerment, integration and so on! However, in the actual operation process, some platforms only exchange GMV traffic and terminal small B orders with low prices and subsidies. B2B operation efficiency is not higher than that of offline traditional merchants, and even lower efficiency and greater loss! At the same time, there is no other profitable business direction. The role of such B2B in the industry is just "the second batch of merchants under the cloak of the Internet". Besides, the sales flow and the number of customers in exchange for low prices are backed by huge losses and cannot be sustained!
How does B2B develop in traditional niche industries? How to position the entry? How to build the platform function of "enhancing efficiency and empowering"? Shanghai xu hong supply chain co., LTD., chairman, liu seasoning food industry B2B goods "bullish" founder li contrast analysis from multiple dimensions as follows.
A deep understanding of the industry, is + Internet rather than Internet plus
The traditional industry, especially the large and fast moving consumer daily industry, has developed very mature, online and offline sales channels network, orderly operation; The correct development mode and entry point of B2B is based on a deep and overall understanding of the industry, and is the bottom-up and endogenous development of the industry's existing resources, rather than the simple top-down Internet +. Based on "+ Internet", the industry B2B gradually develops and builds layer by layer, its model is more correct and feasible, and the probability of success will be greater.
Self-support or matchmaking
In recent years, the debate on B2B self-support/matchmaking has always existed. First of all, there is no advantage or disadvantage between self-support and matchmaking mode, which should be distinguished according to the industry and the entry point of development. Different industries have different channel characteristics, product attributes, characteristics of upstream and downstream customers, and the direction of operation mode of each enterprise is not the same. As for the seasoning food industry, the operation model of "cargo more" is self-support + matchmaking, and the development logic is to extend the development of self-support matchmaking.
Secondly, need to jump out of self-support, matchmaking "business" thinking orientation, B2B is not a install
As the channel seller of APP, the core function of B2B is to provide all kinds of value-added services around the industry users! Matchmaking or self-operation should be regarded as the basic business segment and the business component of the basic layer of B2B. No matter the self-operation or self-matching, the core functions of B2B should be extended to create: financial services, storage and transportation services, sales of temporary products, etc., and the financial business segment of industry customers, especially those at the bottom of the industry, must account for the largest proportion of priority among priorities.
The right entry point for development
B2B operators must consider which way to continue to survive! No matter whether there is money or no capital, there must be a correct entry point for development and its own hematopoietic survival ability. Otherwise, it's just a matter of time!
Through nearly three years of trial and error, "Hualiduo.com" has the right entry point and development mode. Generally speaking, it starts with offline sales network, takes Saas as the entry point, focuses on the sales end of the industry at the initial stage, and gradually builds a fully integrated online and offline B2B industry layer by layer with the development trend of profit without loss.
The existing volume of traditional industries is huge, such as seasoning food industry is still growing steadily, B2B development prospects are huge, economic and social benefits are remarkable! However, the road to development is long and there are still many unknown and difficult points ahead. Enterprises need to have perseverance, toughness and move forward with the mentality of marathon!
