The development of The Times has entered a fast lane, and the upgrading of traditional industries is urgent.
So, how to add big data wings to traditional industries?
As an important branch of the food industry, the product research and development and production process of flavored meal are relatively mature. The key point of industrial upgrading is not product technology research and development and production process improvement, but the upgrading and integration of the overall supply chain of the industry, enabling the upstream and downstream customers of the industry, improving the operating efficiency of customers at all levels of the industry, and improving the efficiency of the whole industry chain.
Traditional industrial thinking mode needs to be changed
At present, on the basis of people's livelihood seasoning industry, characteristics: high output value, more categories, more users. The current situation of its industry is relatively traditional and dispersed. From raw materials and auxiliary materials to production and processing to wholesale and retail to consumption and use (catering consumption or household consumption), the connectivity and coordination level of the whole industrial chain is very low.
What new development can industrial supply chain bring to traditional industry? How to upgrade? The "Plan to accelerate the upgrading of traditional Industries" will provide the answer.
Upgrading traditional industries or "Internet Plus"?
Industrial upgrading must be realized through Internet technology and application, and B2B platform is the carrier of realization. The whole B2B platform of FMCG daily necessities grew and developed in large numbers around 2012. Up to now, there have been hundreds of platforms, most of which have been abortive and suspended, and only a few operating platforms can make profits at present! A platform with low prices, subsidies and other simple and crude means of operation, and with the so-called de-intermediation as the goal of development, will eventually become unsustainable. Therefore, the toB platform model of large fast moving consumer goods industry is still in the development stage of trial and error.
The existing industrial chain of this industry has been developed for more than 30 years, and the sales channels have been very mature. Shanghai xu hong supply chain co., LTD., chairman of contrast to lee said: "the industrial chain need to upgrade integration, especially the customers in the industry also needs to be assigned to support small customers. But how to set the direction? Which is the right pattern to start with? This is the key to successful industrial supply chain projects!"
In the eyes of General Manager Li, it is difficult to succeed if we follow toC's thinking mode and quickly expand and seize the market by means of subsidies and losses! "Rome was not built in a day" is the most suitable for the construction and development logic of the toB platform! B2B is the marathon process of a long track, which requires a long time to build the floor by floor. All speculative psychology has no chance in the toB track.
Mr. Li said that he and his team have more than 20 years of practical operation experience in the industry, a profound understanding of the industry, and have strong sales channels and rich industry resources. Through nearly three years of trial and error in B2B operation, a correct development model has been formed.
Face the difficulties and break through the key links of the traditional industrial supply chain
The mature circulation and sales system in the industry has already been formed, and the upstream brand owners with the strongest voice in the industry are reluctant to restructure the order. Upstream and downstream B clients are rational interest thinking oriented, subsidies, low prices and other means can not produce continuous adhesion. The whole industry system is very complex, can you accurately recognize the real needs of industry users pain points? And landing in the right way. These are the difficulties and key points of entry.
We should sort out the development mode, and gradually achieve construction based on offline network and information transformation
Acquired offline network, planned to acquire 50 wholesalers in East China within two years, achieved offline sales revenue of more than 2 billion yuan and covered 20,000-30,000 terminal retail customers. Direct control of sales flow and retail customers is the foundation of B2B development.
Transform the offline network, transform the information of the acquired wholesalers, and fully implant the back-end ERP, OA and front-end Saas independently developed by our company to form a complete information system. It covers all retailers under all wholesalers with Saas as the starting point, which is not only a tool for the informatization transformation and standardized management of its subsidiaries, but also the main way to obtain big data in the industry at the early stage of the platform development.
After all layers of users are put online, retailers are completely covered in the same area and a certain degree of cooperative viscosity is formed with them, and then other wholesalers in the same city are put online in reverse, and upstream manufacturers and downstream terminal catering users are put online simultaneously.
Extend other businesses, acquire data through Saas, develop supply chain finance business, and embed big date sales, information trading, logistics call, self-management and other functional business modules, forming a more mature regional B2B platform.
Development landing feasibility analysis
Manager Li analyzed the feasibility of Xuhong supply chain development mode through the following dimensions;
Development: The acquired offline sales flow and the covered customer base are the starting point for the development and growth of B2B, the pilot operation of all functional modules, and the crucial first step for the development of the platform.
Investment: Different from the conventional means of acquiring customers with low prices and subsidies on online platforms, mergers and acquisitions, which seem cumbersome and slow, are actually effective and stable. It is difficult to make up the losses caused by low price subsidies on platforms in the later stage, while mergers and acquisitions of peer vendors not only have no losses but also direct benefits.
Merger and acquisition: the industry channel wholesalers, the vast majority of the annual sales of less than 30 million micro enterprises, industry development has now entered the integration stage, a large number of small and micro wholesalers are integrated out of the inevitable trend of development, merger and acquisition opportunity is excellent.
Revenue increase: Offline sales network is the direct sales channel of private brands. The entry category of private brand operation of Xuhong supply chain is small classification, preliminary processing and non-standard category. The biggest feature of such products is low brand recognition and existing sales through channels.
Management: Xuhong Supply Chain currently has 8 wholly-owned/holding subsidiaries, among which 4 wholesale trade enterprises are acquired from merger and acquisition, and has accumulated certain management experience for its subsidiaries, which can be summarized as: partnership operation, profit assessment, information transformation, direct financial control and audit first.
Capital: Carry out mergers and acquisitions in the form of holding 51%, and achieve sales revenue of more than 2 billion yuan within 2 years. Through self-hematopoietic profit rolling, external capital demand is not large, which is a benign and circular development path.
Output: No money! M&a wholesalers have a first layer of trading income, a second layer of private label sales income, and, most importantly, a third layer of B2B operating income (supply chain finance, self-management, information trading, big date product sales, etc.).
Industrial supply chain is a powerful tool to improve the quality and efficiency of traditional industries
The existing volume of traditional industries is huge, such as the seasoning food industry is still growing steadily, the prospect of industrial upgrading is huge, and the economic and social benefits are remarkable! Mr. Li introduced that Xuhong Supply Chain plans to use 10 years to gradually build an industry platform and develop a new supply chain enterprise that fully integrates offline entity and online platform. Promote the overall development of the industry, truly solve the needs of users, improve the industry efficiency!
