CFDA, Tmall and Centrino have teamed up to showcase Chinese design to the US fashion industry
On January 18, 2018, the Council of Fashion Designers of America (CFDA), the organizer of Men's Fashion Week in New York, together with Alibaba's Tmall and Suntchi, the exclusive strategic partner of CFDA in China, announced that "New York Fashion Week Tmall China Day" will be held as part of the official schedule of New York Fashion Week Men's in February to showcase the latest collections from outstanding Chinese designers and brands, helping Chinese designers and brands to enter the New York Fashion Week stage and the U.S. market. China Day's mission is to make Chinese design a stronger influence on the global stage and ultimately boost its global business.
Exploratively breaking down territorial boundaries
"New York Fashion Week Tmall China Day" is the first time for Chinese brands to make a collective appearance under the name of "National Day". We chose the stage in New York Fashion Week.
This choice is no accident. 1943 New York Fashion Week was born as the world's first fashion week. This helped American fashion to fight its way out of an industry almost occupied by France, and from then on it entered a period of rapid growth. Today, New York Fashion Week's status as one of the world's top four fashion weeks depends on its large US market and its distinctly American style, which strikes a delicate balance between practicality and brand innovation.
China and the US have more in common than Europe. Like China, the United States has a vast territory, its own demand and a huge domestic market, and its business operations are very mature. There are also complex differences in consumption habits and aesthetics among domestic regions, which makes it easier to form a more diversified brand structure.
Globalization has shaped the fashion industry's interactions. Today's US market may be the future that China can look to. Therefore, we choose to set up "China Day" here, hoping to let the world see the integration of "local" and "global" Chinese design through this most suitable international soil for Chinese fashion, so as to promote the development of its international business.
LINING
A diverse portfolio of brands representing contemporary Chinese design
The designers and brands participating in Tmall China Day at New York Fashion Week are all representatives of contemporary Chinese design.
The development of Chinese fashion so far, no matter all the way to create a local model of commercial brands; Or those young designer brands with strong momentum and strong Western influence in their development are realizing their international vision from different angles and paths. We hope that New York Fashion Week China Day is open, diverse and inclusive, and can help local brands realize this vision. Therefore, in terms of brand selection, we do not rely on a single design aesthetic, development history or commercial scale as the judgment criteria, but include commercial brands and emerging designer brands at the same time, hoping to get a glimpse of the diversified and complete ecology of China's fashion industry accurately and comprehensively.
The advisory board of New York Fashion Week Tmall China Day includes Steven Kolb, CEO of CFDA, Liu Xiuyun, General manager of Tmall Apparel, Lu Xiaolei, deputy secretary general of Shanghai Fashion Week Organizing Committee, and Fang Tao, founder and CEO of Centrino Fashion. Justin Berkowitz, men's fashion director of Bloomingdale's in the US, and Cui Dan, managing director of T Style magazine, also fully support China Day.
"We set up an internal selection process that included brand registration, preliminary selection, and a selection process based on the requirements of New York Men's Fashion Week before the committee finally identified the four brands for this time. They best represent the consumer market of different consumer classes in China, and they best represent Chinese fashion in China today." Commenting on the selected brands, Liu Xiuyun, general manager of Tmall Apparel, said: "Li Ning is undoubtedly the brand representative of the local sports industry in China. Not only that, Li Ning himself is a legendary leader. Taiping Bird represents the most successful brand in China, the most rapidly developing brand, and the most popular brand among local young people. CLOT is the most influential fashion brand in China and the first original street fashion brand in China. Chen Peng is a representative of China's emerging designers. He just graduated from the London College of Fashion, but his designs are already showing up on international fashion platforms and have many celebrity fans."
PEACEBIRD
Build a platform connecting Chinese fashion and American market
"Tmall China Day", which is listed in the official schedule of New York Fashion Week, is released for fashion industry insiders with global voice. It is the first multi-channel platform targeted to support Chinese brands in the world. It is committed to providing overseas promotion, international sales connection and other services for brands, so as to alleviate the problems of Chinese brands lacking in media recognition and difficult to integrate into western fashion system. On February 7, there will be a Skylight Modern at Men's Fashion Week (10:00-11:00 am, 2:00-3:00pm, 6:00-7:00pm) Show new products from LI-NING, PEACEBIRD, CLOT and CHENPENG Fall/Winter 2018 collections in the form of Runway Show and Presentation; From February 5th to February 7th, there will be a Skylight in China Day, which is about Chinese designers and brands. In addition, it will cooperate with a local Showroom in New York to invite mainstream retail buyers in the United States to place orders from February 5 to February 10.
Tmall will also provide China Day with new retail technology support. Hundreds of millions of customers around the world will be able to buy some of the products displayed at the show immediately after the show on Tmall's specially designed "New York Fashion Week Tmall China Day" page. This is also a new engine for new retail to promote fashion week on the go. Currently, high-end brands such as Burberry and Tommy Hilfiger have implemented the See Now Buy Now online live streaming technology and retail solutions in international fashion week on Tmall. In the future, Alibaba's new retail technology and data support will more comprehensively promote the innovation of fashion week.
CLOT
The three parties joined hands to promote the connectivity of the fashion industry between China and the US
New York Fashion Week Tmall China Day is the result of a three-way collaboration between CFDA, Tmall and Centrino Fashion. Tmall is the exclusive e-commerce strategic partner of New York Fashion Week in China. The original intention of the cooperation between the two parties is to promote the exchange and integration of the fashion industry between China and the United States. On the one hand, the cooperation between the two parties will promote Chinese designers to get a higher level of international commercial recognition, and also help Chinese commercial brands to expand their global market strategic layout, brand building and overseas sales channels. On the other hand, it also attracts outstanding American fashion brands and designers to land in China and realize the commercial value of Tmall platform. "China Day" is another milestone project after Tmall and New York Fashion Week became official strategic partners, as well as part of Tmall's brand building and resource integration in the global luxury and fashion sectors. Centrino Fashion and CFDA signed a five-year exclusive strategic cooperation agreement in China in 2017. As a leading fashion, lifestyle and entertainment company in China, as well as an official partner of New York Fashion Week, Centrino Fashion has been committed to bridging the East and West of the fashion industry, providing a path for Chinese brands to express their voice and business development overseas, and facilitating cooperation between Chinese business networks and brand giants and American designers and fashion brands.
Shanghai Fashion Week is also a partner of Tmall China Day at New York Fashion Week. Every season after the "China Day" show in the United States, it will return to Shanghai Fashion Week, and jointly hold the "China Day in Shanghai" landing activity. "By working with partners at all levels, we have integrated New York Fashion Week, Shanghai Fashion Week, fashion shows and showrooms. "It's not just about shows and product presentations, but also about how to sell in the U.S. market, and at the same time, to sell in China through e-commerce in the first place." "China Day can be said to be an integrated presentation of runway, exhibition, e-commerce and new retail," the three parties said.
"China Day allows us to further expand the scope of New York Men's Fashion Week by showcasing the most anticipated Chinese fashion designs to the American fashion industry." "This project is part of CFDA's overall strategy to build international alliances that will ultimately help enhance the global impact of American fashion," said Steven Kolb, CEO of the Council of Fashion Designers of America.
"We are delighted to join hands with CFDA and Centrino Fashion to create 'New York Fashion Week Tmall China Day'. Our goal is to help support emerging Chinese designers, give them more international exposure, showcase established Chinese brands and provide them with channels for international growth." Liu Xiuyun, general manager of Tmall Apparel, said, "As the most influential B2C e-commerce platform in China, Tmall Apparel has taken up 80 percent of the market share in China, and almost all the world's famous apparel brands have entered the market. At the beginning of 2018, we will open a new era of empowering brands with new retail. With 550 million active users as the big data enabling engine, Tmall merchants will be deeply empowered in brand strategy, commodity planning, brand marketing, omni-channel and other new retail aspects, to help the brand development in the global market."
"With the advantage of Tmall platform and technology, the original intention of 'China Day' is to let the world understand the real Chinese fashion and the fashion retail industry under the integration of the Internet, promote the real Chinese fashion that can truly represent contemporary China to the international market, promote the development of Chinese brand business, and let Chinese design play a stronger influence on the global stage. We also hope that through Tmall China Day, Chinese brands and designers can learn more about the American market and make a difference in their home market in the future." Fang Tao, Centrino Fashion CEO said. "I hope the New York Fashion Week Tmall China Day will build a link, a platform, and an effective mechanism for long-term, market-based cooperation between Chinese fashion and the American market."
CHENPENG
About CFDA
The Council of Fashion Designers of America (CFDA) is a non-profit organization founded in 1962 that includes more than 500 of America's most influential women's, men's, jewelry and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the group also hosts the fashion calendar and curates New York Fashion Week: Men's. www.CFDA.com
About Alibaba Group
The mission of Alibaba Group is to provide convenient business development model regardless of geographical restrictions. The company's goal is to build the business infrastructure of the future. The company expects its customers to meet, work and live on Alibaba in the future, and to be a company that will last at least 102 years.
About Centrino Fashion
Centrino Fashion (stock code: 839318), a leading Chinese fashion, lifestyle and entertainment company, is the exclusive strategic partner of the Council of Fashion Designers of America (CFDA) in China and an official partner of New York Fashion Week. The company's main business includes fashion brand management, fashion entertainment IP resource integration (SUPER IP+) and global fashion events. www.suntchi.com
Participate in "Tmall China Day" brand introduction
LI-NING
Founded in 1991 by Mr. Li Ning, the "Prince of Gymnastics", it is one of the most representative sports brands in China. Since its development, the brand has been adhering to the continuous innovation of products and technology, adhering to the original concept of China, aiming at giving more consumers the opportunity to experience the perfect combination of Chinese culture and modern sports trend.
www.lining.com
PEACEBIRD
China's famous commercial fashion brand, founded by Mr. Zhang Jiangping in 1995. Through brand upgrading and image reconstruction, the trend of young local brands is set off. With annual retail sales of more than 10 billion yuan, Taiping Bird has proved its successful transformation from "clothing" to "fashion". www.peacebird.com.cn
CLOT
China's first original street-style brand, founded in 2003 by Edison Chen and Kevin Poon, has become the most symbolic link between Western and Asian street-style culture over the past 15 years.
www.clot.cn
CHENPENG
A representative brand of the latest generation of independent Chinese designers, founder Chen Peng graduated from London College of Fashion in 2015. Brand adhering to the average fashion of One-sized fashion, giving everyone the right to pursue beauty and express beauty.
www.chen-peng.com
