Some people believe that wechat business can not become a big climate.
Is there a mess because laws and regulations are not sound and supervision is not in place?
But early e-commerce is also the same, even up to now, fake goods, repair goods problems still emerge in endlessly, but now who dares to question its edge? Just this past Double 11, Tmall broke the record again, with sales exceeding 10 billion in just 3 minutes.
Because the threshold is too low, most of them are the main industry with baby, sideline circle of friends selling treasure mom, although they are more than enthusiastic, but start wechat business to no resources two no chapter three no risk ability, so it is difficult to do?
Well, there seems to be some truth to that. Each of us has a social radius of about 150 people, and a mother's social circle, because of her status, may be much narrower, only family, friends, and other mothers. This ceiling does not break through, the fission effect of wechat quotient is out of the question.
Wechat business really hit the ceiling?
Not necessarily.
Because after many years of quantitative changes, the market is undergoing profound qualitative changes.
As of June 2017, China had 751 million Internet users and 724 million mobile Internet users, almost the same number.
This year's Double 11, mobile terminal sales accounted for 91.2% of the total.
Mobile Internet natives born after 2000 have not yet entered the market, but mobile terminals account for more than 90% of sales. What does this mean?
The market is about to change. People are spending more and more time on their mobile phones, even the only place to consume. A third of their online time is spent on social media like wechat. This explains why in the past few years, many little-known products and brands, in wechat business as long as 100 days to start, within a year can exceed 100 million. This would have been unimaginable in the traditional world.
More and more people feel the change of the consumption scene and the great energy of the new retail model, and begin to watch, pay attention to, and even join in without hesitation, among which there are many elites from all walks of life. Their rich experience in their own work has trained them to capture market trends, and their different resume backgrounds represent different perspectives on new things -- the commercial value of wechat business has been verified in multiple dimensions.
Besides, the good product is already in place. With the big manufacturers have entered the wechat business, once let wechat business "disgraced" product links began to usher in a turning point, good money will drive out bad money, the black history of wechat business will never return.
Carefully pay attention to your circle of friends, you will find that Wechat business has changed!
'Behind everyone is a big market'
"My wife is doing wechat business, before seeing her advertising in the circle of friends, I can not accept face."
Hui Zhongguang is a manager of a BMW 4S shop in Nantong, Jiangsu Province. He admitted that at first, he rejected wechat business, because wechat business is far from his traditional thinking in terms of both products and operation methods. But the facts spoke louder than words. His wife's small business was doing well, and his ideas were changing.
"Yanghe Wuji this project is from my wife know, she is very concerned about wechat business this form of business." Hui light said, until that Yanghe also began to do wechat business, his curiosity was really ignited, immediately action, to catch up with the first batch of Yanghe winery inspection team.
Jiangsu is the base camp of Yanghe, with a solid market foundation and high consumer recognition. It can be said that Yanghe's strength endorsement has eliminated the last concern of Huizhong Light. In the production workshop, the delegation had a comprehensive and systematic understanding of the production process, technological innovation, strategic planning and other aspects of Wuji micromolecular wine, and also personally experienced the further improvement in the soft taste of Wuji. The rest of them had to join in without hesitation.
Due to the nature of his work, Hui Zhongguang has come into contact with many business owners, which have now become his advantageous resources. No matter for personal or corporate wine, this group has strong demand and purchasing power.
So, in the 10 days of recruitment period, Hui Zhongguang with their own personality endorsement, as well as Yanghe this gold signboard, agent level quickly upgraded from franchisee to CEO. Today, he is one of Yanghe Wuji's three city partners in Nantong, the other two of whom he owns.
"We're just starting out, the late team is definitely cracking, and there's a big market behind everyone."
"If you want to sell for others, why not do it yourself?"
Tobacco shop owner Xie Yan is one of them. Unlike Hui Zhong Guang, she was born in the liquor business and felt the bottleneck of the industry especially deeply. "These two years sales can be, but the profit is very thin, most of my agents are traditional wine merchants, tobacco and alcohol, they are similar to me."
The boom is gone, and since 2012, when the entire baijiu industry suffered a precipitous decline, life has become increasingly difficult for wine makers, who can make just a few yuan a bottle for the bigger brands. The old business model is becoming more and more difficult to sustain, so when Yanghe Wuji appeared, these old wine merchants with years of "wine sense" immediately understood the business opportunity.
However, it was not all plain sailing. For Xie Yan, the resistance came from her husband, the owner of the liquor store.
"Many people don't understand this model, plus the uneven wechat business on the market has brought them a lot of negative impact." Xie Yan said that she and her husband have a common friend doing food and beverage, the business scale of nearly ten million a year, is in the age of seeking stability, the attitude toward wechat business tends to conservative, her husband is greatly influenced by this friend. However, despite the pattern, her husband is very positive about the micromolecular wine Wuji, and said he would like to sell it in his own store.
Xie Yan took the opportunity to do ideological work: "Since you want to help others sell, why not do it yourself? The state supports new retail. Since Yanghe, a large company with a market value of over 100 billion, has decided to practice new retail, it will do it for a long time, and we don't need much investment."
Persuasion is certainly not a matter of a few words, but it is certain that Mr. Xie Yan has now joined Yanghe Wuji and become a city partner in Nanjing.
"Just because I can't drink doesn't mean I can't sell alcohol."
In the Yanghe Moji agent team, there is a person's identity bright, she is not a traditional wine merchant, also not engaged in other entity industries, she is a real wechat business, there is a team to build Wechat business for four years. Her name is Song Xiaoli.
In 2013, Ms. Song, who was still running a daily chemical store, was, in her words, "forced into wechat business," as consumers turned away from the store to new, diversified ways of consumption. This year, Song Xiaoli started to contact wechat business, under the name of "wechat second-hand dealer", began to sell facial masks on wechat. Born in the beauty industry, she is easier to choose and promote facial masks. Relying on the rapid fission of new media communication channels, she made a hit and became famous overnight.
Isn't it a little wrong to ask a woman who sells skincare products to sell alcohol? Not only that, according to Song Xiaoli revealed that she herself heart surgery three times, this is not a drop of alcohol. So, where is the persuasion?
"Just because I can't drink doesn't mean I can't sell alcohol." Song Xiaoli bluntly, his biggest advantage is the team. Four years of wechat business practical experience let her find out a mature wechat business play method, in her team, you can get one-to-one guidance, there is a professional background system, professional design, art, many big team can not do, her small team has been able to achieve mass.
"Rely on the individual can only achieve a small single, rely on the team can achieve a single, and rely on the power of the brand to achieve a large single." In line with this philosophy, Song Xiaoli joined Yanghe Wuji Project and quickly grew into a city partner in Changzhou.
"The city partners in Nantong are already full, which is why I am stuck in Changzhou, because I only found out about the news at the end of October." As Nantong native Song Xiaoli said with a smile.
"All industries are changing. We can't do business in the traditional way."
Also not so understand wine and Chen Donglin, he is a Shanghai industrial instrument company boss, and wechat business and liquor industry have no intersection, it is Yang He Wuji operator Commander Guo let them have the first contact.
"Commander Guo has been a good friend of mine for more than ten years, and we often meet in Shanghai. "I have been following his movements. When I heard about Mogey, I was very interested in it. I was surprised that Yanghe was a new retailer." So private dinner chat, when that Yanghe plans to invest 20 million to do moji project, and by the commander Guo team to operate, Chen Donglin immediately decided to join!
"Commander Guo is a reliable person, Yanghe is also a big brand." For Chen Donglin, the choice of business first with the banker.
Of course, there are also their own reasons. Chen Donglin found that, after the rapid growth period from 2007 to 2014, the growth rate of the enterprise became very slow in the last two years. Because he worked with buyers from traditional enterprises, it was difficult for small factories to meet the national environmental protection requirements, and basically there was no procurement. Dachang is also undergoing transformation and constantly optimizing procurement, so his business is also affected. He can only maintain the status quo, and it is difficult to continue to expand.
"In recent years, consumption has been upgraded and all industries are undergoing transformation. We can't continue to do business with traditional thinking." In fact, Chen Donglin is also actively exploring the Internet era of new management, such as community maintenance: "First of all to find the core members, such as small team boss, and they do a good job of division of labor, when you speak these boss to cooperate and echo, in each small team to form interaction."
Most important of all, Chen Donglin stressed that it is important to export value in the group for a long time, and do some training on circle design, how to lead a team, how to help sales, so that everyone can grow.
"In the age of the Internet, accurate to the person, this model will go down like a capillary to the very end."
For Wechat business, the team is the foundation of a career, and the "big" is to promote the team fission of leverage power, at this point, Moji Nanjing city partner Li Dianyuan most say.
Mr. Li himself works for a state-owned company and is something of an expert on the liquor industry because his family owns a liquor and tobacco store. Before he came into contact with Yanghe Wuji, he had been trying to sell wine in wechat business channels, and the experience gave him confidence, "The Internet era is accurate to the era of people, this model will be like a capillary deep to the end."
So, Li Dianji joined the first batch of Yanghe Moji, from franchisee all the way to the city partner, let him fully feel the power of wechat business fission.
"There is an obvious time point, is October 10 before the push to approve the first franchisee, at that time to recruit two more active agents, one is Qinghai, one is Shandong, they brought a great amount, the situation opened up."
However, Li Dianchao also admitted that the current difficulty is to help the traditional hotel owners in the team to change the idea, they are used to selling goods, not willing to recruit agents, "in fact, the traditional dealers also want to recruit distributors, looking for terminal stores, but wechat business in the system clear this point, and before is vague."
"Online and offline together is the trend and direction of new retail"
Fission is the key to the initiation of the derivative, and while focusing on this, some people have thought of the next step.
Tao Xiaochun used to be a supermarket manager. A few months ago, he quit his job in the supermarket and started Yanghe Wuji full-time. It took him only 20 days to build a team of 100 people from scratch.
"I'll have a lot more space in the future because the potential of fission hasn't been realized yet." Tao Xiaochun revealed that in the future, in the sales of Yanghe Wuji, he will not simply rely on wechat business, there will be a part of offline sales, because the market is limited, wine has its special characteristics, the consumer group is relatively narrow, must rely on the line to consolidate the situation. "But online must be what we insist to do. Only when we do well can we get twice the result with half the effort. Online and offline together is the trend and direction of new retail."
In Tao's plan, he will focus on developing general agents and members next, because these two levels are more focused on retail and self-use, which will play a key role in product marketing. "I've been waiting for the company to come up with a policy to really sell the wine. Without sales, there's no point."
Yanghe Moji wechat business team is still growing. It is these excellent agents with different backgrounds and personalities that constitute the strong and stable backbone force of Yanghe Wuji. They take the banner of healthy liquor in hand, ride the wind of new retail, and take the lead in completing the first round of team fission. In the future, greater energy will break out.
