On November 24, 2017, Ernst & Young announced the winners of the Ernst & Young Entrepreneur Awards in China. Twelve entrepreneurs from the Chinese mainland and Hong Kong were awarded the awards after a nearly six-month selection process. David Pun, GROUP Chairman and Chief Executive Officer of EVISU GROUP, became the sole winner in the Consumer Goods and retail sector.
The theme of this year's Ernst & Young Entrepreneur Awards is "Make progress, cooperate and win", which means that entrepreneurs have a long-term plan and work together to achieve win-win development and create a harmonious business environment. Entrepreneurs are committed to the sustainable development of enterprises, but also provide an inexhaustible driving force for economic and social progress.
David Pun, as the group chairman and CEO of EVISU, believed in the interview that "acting according to the trend and win-win cooperation". More and more brands enter the Chinese market, which is the inevitable fate determined by the development of the market. EVISU is no exception. But at the same time, brands began to commit to various cross-border cooperation, because the single cultural symbol of a single brand is no longer enough to interpret a way of life. When complementary brands join together to interpret or express a life attitude and consumption experience, instead of reducing the expressive power of one party due to the increase of elements, In addition, it is easier to generate brand association between each other, which will amplify the expression of the brand, generate more intense brand association, and highlight more personalized life concept. In this way, there will be no shackles and limitations brought by the previous single brand or cultural symbol, which is also one of the necessary cooperation modes for the future brand development. Complementing each other and stimulating each other's creativity is the cornerstone of win-win situation for enterprises. In addition, cross-border cooperation can also expand the actual sales channels and promote the synchronous operation and management of enterprises online and offline. At the same time, through cooperation with various dealers and sharing of sales resources, the brand can be recognized and followed by more potential consumers. Through the close combination of different brands and partners, both sides can obtain the synergistic effect on resource utilization and achieve a win-win situation in cooperation and interaction.
EVISU was founded in Osaka, Japan in 1991, in the development process of Europe and the United States as the focus of the market, also won many European and American stars and hipsters like. However, due to poor management, the company remained in the red until 2010 and was even on the verge of bankruptcy. It was around this time that David, a former private equity money manager, sensed EVISU's historic brand value and the huge potential behind it, bought an equity stake in the brand and began to manage it himself. He decided to make a strategic shift: temporarily shrinking its market share in the United States and Europe and focusing on the Asia-Pacific market. Under his leadership, EVISU captured the unrestrained imagination of detail-oriented fashion lovers and rekindled their love of classic jeans. EVISU promotes a cynical street style, emphasizing fine craftsmanship while maintaining the brand's unique fun style.
In the past 7 years, David has been constantly innovating and taking full advantage of "Chinese wisdom and speed" to compete in the market: the speed of incorporating the latest ideas, the speed of applying the latest fabric technology, the acceleration of production process, the speed of responding to the market and the speed of expanding sales channels. These changes have enabled EVISU to rapidly develop from a niche denim brand into one of the most successful international lifestyle brands with more than 200 retail stores worldwide. Today, in addition to jeans, EVISU has a wealth of lifestyle products, including eyewear and children's wear. EVISU has launched a new brand sub-line for the young market -- EVISUKURO, which combines fashion trends with athleisure style.
"We had to make a strategic shift back in the U.S. and Europe," David said in an interview. And today EVISU in the Asia Pacific market rapid development, achieved phased success. In the next few years, we will return to the United States while taking root in the Asia Pacific. We also have a huge following in the United States, and they are an asset to EVISU."
In the process of running the enterprise, David Pun always upheld the spirit of originality and dared to face difficulties and challenges. With his unremitting efforts and emphasis on details and innovation, the brand was revitalized and took on a new look. David believes: "The essential spirit of a successful entrepreneur is summed up as excellence, ingenuity, hardship, perseverance and perseverance. I particularly like Buffett's saying: Price is what you pay, value is what you get. Price is just a label, it does not represent the actual value of the product to the consumer. We have to face a lot of choices and decisions every day, so we have to abandon traditional ideas, adhere to our own values, adhere to the belief of excellence, to create more added value for consumers, at the same time live out their own trend classic."
About the Ernst & Young Entrepreneur Award
The Ernst & Young Entrepreneur Award is a prestigious global award for entrepreneurs. It aims to encourage entrepreneurship in a unique way for potential individuals and to recognize entrepreneurs who have distinguished themselves in their industry by inspiring others with their vision, leadership and achievements. The Ernst & Young Awards are the first business awards of their kind and are held in more than 145 cities in 60 countries, with a truly global reach. The awards are not only regional and national, but also global, recognizing entrepreneurs who set up and lead successful, growth-oriented and dynamic businesses.
About EVISU
EVISU founded in Osaka, Japan in 1991, the name was inspired by the Japanese mythology EBISU hui than longevity (also called must, yi, Japanese: え び す). At the beginning, the brand could only produce about 14 jeans a day, and the seagull pattern was painted on the back pocket of each pair of jeans by human hands. It was also because of this love for jeans and meticulous attitude to details that EVISU was soon favored by the Japanese fashion industry, which has a high demand, and also set off a wave of vintage jeans craze sweeping the world. EVISU's persistence and focus in the past 20 years have won the reputation and praise for the brand, which has become the favorite of many jeans collectors and fashion people. While enjoying an international reputation, the brand has not reduced its strict requirements for quality, and the core value of originality has long been deep-rooted, and has become a classic in the history of jeans.
