In 2014, Hippocampus Photo Studio became an "Internet celebrity" in the photography industry with its "most beautiful certificate photo" and artsy photo. Since 2015, the Christmas photos released by Hippocampus have been popular among young people every year. In 2016, they even dominated the wechat moments. This holiday season, as always, Hippocampus released the 2017 edition of the Christmas photo, which became an overnight pre-order product for millions of fans. Christmas photos have become the most representative of the hippocampus IP celebrity products.
Will play: Black tech reaches out to young consumers with the first ever "touching" Christmas
This Christmas, Hippocampus launched different from other merchants, also different from the brand two years before the upgraded version of HimoChristmas Christmas photos. The use of crowd insight and black technology has made this year's Christmas photos particularly "touching".
A first for the hippocampus, Himoji has been added to this year's Christmas photos with the latest IOS11 GIF technology. When customers pick up the photos, they can get not only one version of the image, but also three versions in gif and mp4 format. gif can be used for Posting and commenting on Weibo, sending wechat chat, and mp4 can be used for sending moments to make Christmas photos "active". It gets rid of the rigidity and flatness of traditional photos and makes them more vivid and enjoyable to watch.
2017 Hippocampus Christmas photo with Himoji dynamic map
Real: Multiple role play, Christmas photo 'has mood, has temperature'
In 2016, the Christmas photo of the hippocampus won over a vote of young people with its chic route of "cosplay". Last year, the brand featured vibrant Santa Claus in a red hat and red sweater; Beautiful and fresh snowman with sequins, orange sunburn makeup and white clothes; White spots + orange blush, natural agile elk; Angular eyebrows, a mustache, a handsome hunter. The four characters helped Hippocampus sell nearly 10,000 Christmas photos in December alone.
This year, the brand added the "White Rabbit" character to last year's lineup of four, with a pink eyeshadow blush, a pearl patch under the eyes, and a soft mohair sweater to create the perfect innocent, sweet look for girls.
2017 Hippocampus Christmas Photo Five characters
2017 Hippocampus Christmas Photo New Character 'White Rabbit'
Texture: central cloud processing, to create super quality output
In addition to technological breakthroughs, the hippocampus is more concerned with controlling the texture of each image. The hippocampus uses a powerful central cloud system to process pictures, and integrates commercial techniques into the post-production technology to avoid distortion caused by excessive finishing. It strives to restore the most real and texture side of each person under the premise of ensuring the overall beauty of the picture in each Christmas photo. And makeup artists and photographers will also do the corresponding personality design according to the customer's personal characteristics, so that each customer's Christmas photos in the best quality to achieve a different style of personalized.
Texture and light create the perfect texture of Christmas photos
Insight: Consumption habits upgrading, aesthetic exploration road breakthrough innovation
Under the environment of consumption upgrading, the quality of life pursued by young groups has become increasingly high. Knowing this, Hippocampus transformed the store into a "light, fast and simple" fashion style, becoming a new gathering place for young modern hipsters. In addition, for high-end consumer groups, Hippocampus also launched the Gold label store in the form of art aesthetics space in November 2016, which is equipped with reading, salon, exhibition and other leisure ways, so that consumers can feel the beauty of life style in addition to shooting.
Hippocampus Photo Studio is constantly expanding and developing across the country. Currently, it is the largest photo studio in China, with 77 stores in 46 core first - and second-tier cities, and attracts more and more young customers through continuous improvement of technology and services. The hippocampus of the future is no longer just a good photo, but more a continuation of an aesthetic lifestyle.
Hippocampus photo studio gold label store photo
The hippocampus, who was invited to participate in the ADM Asia Design Management Forum and Life Innovation Exhibition this year, is stepping into a further future in the photography industry. "I want the hippocampus to record every important moment in your life." This is what the hippocampus wants to bring to consumers.
Undoubtedly, the vitality of the brand will become the intangible assets of the brand. As the well-known entrepreneur Woodroof said, "What can never be shaken is the brand value". Hippocampus will be its own vitality and youth, attracting generation after generation of consumers to create classics.
