As early as November 11 is still called Singles Day, the post-80s or eyes bright eyebrows with a smile of the "young people", through the years, the rise of Double 11 let people gradually forget his former name, has become a national buy buy festival. This originally launched by Taobao promotional activities, "accidentally" became a national carnival festival, with the opposite side of the Black Friday echoes, the same world, the same dream, the whole world love to buy buy.
It does bring people a lot of happy psychological feelings. Of course, it can also be interpreted as "a big purchase before the Spring Festival" or "it's time to treat yourself after a hard year" psychological expectation. Black Friday is from offline to online, and Nov 11 is from online to offline. Although the "nationalities" of the two are different, their essence is joyful consumption and irrational payment. Based on this, Tmall also held a gala similar to the Spring Festival Gala, with the naming rights alone worth 100 million yuan.
The transaction volume of tens of billions of dollars and the high title fee make each major e-commerce platform salivate. The means of those e-commerce marketing veterans who focus on "good things at low prices" are more and more intense, such as fan effect, 12-hour live broadcast, concert + reality show, no editing, multiple slots, close distance... Even if they seem to work hard, they can't change the reality that consumers are becoming more and more rational.
So what does it mean for consumers to spend more wisely?
The real deal is never an empty promise
Barbarism grows, sales soar, crowds surge, baskets full of gold and silver. Singles' Day is no doubt of great benefit to stimulating demand and boosting the economy. It also indirectly promotes the rapid development of e-commerce, logistics, express delivery and other related industries. However, no matter encouraging "enjoy yourself" or advocating "shopping seriously and buying good things", Singles' Day is only one day every year, so the demand for early shopping is delayed and the demand for late shopping is released in advance, so that the backlog of purchases can be concentrated in one day. While Tengnog managed to create a one-day boom, it was followed by months of slow sales and an increasing rate of returns. "Lingering, why three more sleep and five more up; The most useless, don't spend ten days a day cold ", how to promote effective supply and rational demand gradually normalized, to form a steady enterprise development power and even economic and social influence, this may be the direction of e-commerce companies will work hard.
Forget "If you don't buy, you lose" and "If you miss this wave, you have to wait a year."
Singles' Day is a big test. It tests the business philosophy and sales ability of e-commerce, the emergency handling of the express industry in the face of the warehouse bursting, and the consumer view and judgment of buyers. Buyers should calm down. It's been eight years and you're still high? After eight years of growth, Singles' Day online shopping has gradually become mature and rational from impulsive craziness. If the wallet does not match the ambition in the shopping cart, it is better to stop: buy first as respect, then buy off your hands. Be careful about reputation, sales and praise, and have the ability to keep independent thinking about the products of the "brush single army". Thomas Jefferson, the founding father of the United States, famously said: "Never buy anything you don't need just because it's cheap. What you don't need is expensive." We should have our own requirements for quality, function and match, and stop losing our mind for a 50% discount.
Hua Nai commitment: a line of famous products, a station to buy Qi, a province in the end, wholeheartedly for you
With the actual needs of consumers as the center, "Huanai Preferred, Beloved 11.11" has launched the most popular household brands of Chinese consumers, including Marco Polo Tile, Wrigley sanitary ware, Opai Cabinet, Wale Household and other well-known brands in the household building materials industry of Huanai. From ceramic tile to sanitary ware, from wooden doors to cabinets, we select quality household products for consumers. Provide a real, affordable multi - category, one - stop shopping experience. Guarantee real discounts on goods sold, price transparency, fully ensure that consumers are buying home products value for money. In addition, Huanai also launched home products Double 11 discount activities: boutique discounts, value packages, free quantity of rooms, apartment optimization, space design scheme, overall space design and follow-up maintenance services, from many aspects to give consumers real benefits, real peace of mind.
Online shopping provides convenience and life wisdom for consumers, and the internal demand of one-stop shopping is the main reason to promote the formation of consumption pattern. Huannai Home Furnishing is based on the consumers in the process of decoration and home furnishing consumption, the full understanding of the Internet sales platform of home decoration products of mixed good and bad, the true and false difficult to distinguish the situation, after the deep understanding of online shopping psychology, as the industry leader, to provide consumers with a comprehensive home furnishing purchase experience, emphasize rational consumption, establish the dominant position of consumers. This year's Double 11: refuse to cut hands, buy what I use, believe in quality, warm "festival", with the best household products in a more favorable way to decorate life.
