(July 19, 2017, Shanghai) Red Textile Culture, a large domestic IP business transformation group, held the "Red Textile Culture, Innovation and Integration of cultural and economic Exchange Meeting" in Shanghai, and invited the representatives of China Copyright Protection Center to hold a themed salon on the integration of copyright and new culture innovation. On the same day, Hongfang Culture also signed the strategic cooperation plan of IP characteristic Town with Shanghai Lu Cheng International Travel Service Co., LTD., which also opened a new milestone on the road of IP commercial transformation of Hongfang Culture.
Mr. Zheng Bo, chairman of Red Textile Culture, delivered a speech
With the adjustment and change of China's economic structure, new cultural enterprises will rapidly develop into the most active and integrated part of China's economy. The accelerated integration of Internet economy and real economy has more effectively promoted the upgrading and transformation of traditional industries and structural adjustment, and promoted the transformation of economic growth mode. An extremely broad era of new cultural economy has arrived.
In the theme salon of the integration of copyright and new culture innovation, Mr. Zheng Bo, chairman of Hongfang Culture Group, and Ms. Sun Jie, director of the Legal Department of China Copyright Protection Center, put forward their unique insights on the topic of "The protection of copyright assets has far-reaching significance for the escort of the company's brand construction". Mr. Ma Lihai, Director of the copyright Industry Research Department, gave a comprehensive exposition on the topic of "The importance of copyright assets and the significant impact on the strategic level of the long-term development of enterprises". The two representatives also put forward opinions and constructive suggestions on how to build a healthy copyright strategy, operate copyright well, and maximize the development and utilization of copyright assets of Red textile culture through the perspective of the three aspects of cultural industry, pan-cultural industry and cultural economy, based on the characteristics of innovation, integration and elements of the new cultural economy.
Mr. Zheng Bo, Chairman of Hongfang Culture, said, "The future strategy of Hongfang Culture is to build an IP business transformation platform focusing on the whole pan-entertainment field. 'Pan-entertainment' refers to the decomposition of an IP into different forms of expression in different fields through the pan-entertainment platform. Red textile culture has a strong ecological advantage in IP rights confirmation, incubation, operation, business, derivative output, and is ahead of the industry. How to achieve a healthy and long-term development in the future has become an urgent problem to be solved, and copyright asset protection is a way to escort the ecological industry chain of red textile culture. It is of great significance to the long-term strategy of red textile culture."
Copyright and new culture innovation fusion theme salon
Red Textile culture is the pioneer of IP commercial transformation in China. Around the core of IP operation, it is committed to creating a pan-entertainment lifestyle. Its successful IP brands are numerous: in 2017, Red Textile Culture signed strategic cooperation with Rovio's Angry Birds; In 2016, Red Textile Culture acquired Pancoat, a South Korean fashion brand (except in the US and South Korea). In 2015, Hongfang Culture signed The exclusive agency of Paul Frank(Big Mouth Monkey) brand in Greater China with SABAN Group of the United States, and also owns The Simpsons, Tokidoki, Pucca(China Doll) and other brands. While introducing the world famous IP into China, Red Textile Culture constantly builds the whole IP industrial chain and excavates the cultural value and commercial value behind IP.
In addition to the theme salon integrating copyright and new culture innovation, on the same day, Red Textile Culture signed the strategic cooperation plan of IP characteristic Town with Shanghai Lu Cheng International Travel Service Co., LTD., focusing on Paul Frank(Big Mouth Monkey), Pancoat(Pancoat), Pucca(China Doll) and other brands under Red Textile Culture. Create a tourism town with IP characteristics in the Yangtze River Delta region. The cultural and tourism industry is rising rapidly, becoming a new value "air" of China's economic development, and also a new economic driving force to promote the overall industry in the 13th Five-Year Plan period. A "new blue ocean" of cultural and tourism cross-border is taking shape, and this cooperation mode is also an opportunity for strategic ecological innovation of both sides.
Signed the strategic cooperation plan of IP characteristic Town
The momentum of pan-entertainment centered on IP is becoming increasingly fierce in China. How to systematically and comprehensively develop these intellectual property rights is the general trend of The Times. The development of IP industry chain from multiple angles also has huge value-added space, and it is particularly important to build a healthy copyright strategy. Red Textile culture has taken the lead in the domestic IP industry. The successful holding of the theme salon integrating copyright and new culture innovation and the successful signing of the strategic cooperation between Red Textile Culture and Lu Cheng International Travel Service have also laid a solid foundation for the future IP commercialization of Red Textile culture.
