On April 8, 2017, the "New Retail, New Logistics, New City Distribution -- the Third China City Distribution Summit Forum" was held in Qingdao under the guidance of Qingdao Bureau of Commerce and co-sponsored by logistics Salon, Peninsula Metropolis Daily and retail boss Neisheng. The conference invites logistics enterprises and industry media from different fields such as Cainiao Station, Suning Logistics, Anxianda, Ant Anju, Yiliu Technology, Yunbird Distribution to come to the site and jointly discuss the new ecology of logistics development in the new retail era.
Since last October, Jack Ma put forward the concept of "new retail" at the Hangzhou Cloud Conference, which caused wide repercussions in the industry. With the trend of individuation and customization of consumer demand and emerging business models, a new retail era characterized by omni-channel sales has arrived. Compared with the traditional retail with single channel, the new retail mode integrating online and offline puts forward higher requirements for modern logistics services with the characteristics of multiple scenes. Building an intelligent and efficient logistics service ecosystem is the key point to boost the development of new retail.
The guests on the scene elaborated how to meet the service demands of complex scenes and high standards of consumers in the new retail era through the application of new technology, the improvement of terminal service experience and the construction of service network. As the representative of logistics service of home building materials industry, Mr. Wang, CEO of Ant Anzhu, was invited to participate in the theme roundtable forum of "New Ecological Changes of New Logistics" and put forward the following views:
First, model integration. Modern logistics in the Internet era is not only logistics, but also the integration of logistics and service. The consumption scene is more personalized, the last mile terminal service is particularly important. Due to the characteristics of large, non-standard and fragile household products, the improvement of consumer experience in the new retail era requires an integrated household supply chain to link all links of logistics and services.
Second, resource platform. The future supply chain model of home building materials industry must be platformized, intelligent and professional. No enterprise can do a good job in all aspects of trunk line, storage, distribution, installation and maintenance from the product delivery, but the resource integration force of the platform can integrate and reconstruct high-quality resources and effectively allocate each module of the service ecological chain.
Third, intelligent platform to build an intelligent supply chain service platform. At present, the online intelligent system independently developed by Ant Anzhu includes a control tower and four intelligent engines to realize automatic order analysis, automatic matching technicians, automatic cost settlement and automatic vehicle loading, creating a visible and controllable assembly line for the whole process and realizing intelligent collaboration from order management to cost settlement.
Mr. Wang said that the complex scene under the new retail model needs to focus on solving the problem of delivery. Ant Anju has focused on logistics services in the home building materials industry for more than 20 years, providing integrated solutions of dry, warehouse, distribution, safety and maintenance for domestic first-line home brands. At present, Ant Anqi has 46 warehouses, more than 400,000 square meters of warehouse area, 3,000 + delivery vehicles, 200+ service providers and 18,000 service personnel in the country, weaving a highly efficient collaborative warehouse distribution "ground network", and the construction of online intelligent information system "Sky network", the effective deployment of each link, each module, the full integration of online and offline. At the same time, in order to improve the consumer experience from the end, Ant Anju set up an Ant Anju College to improve the installation service skills and service quality of service technicians, and promote the standardization and specialization of home service.
In the future, personalized consumption demand, offline and offline omni-channel sales and scene diversification have become inevitable trends, which put forward urgent requirements for the upgrading of logistics services. Taking consumer experience as the core, constructing a perfect and efficient logistics service ecological network is the inevitable way for Ant Home to adhere to in the new retail era.
In the future, the new retail era and personalized consumption will inevitably lead to changes in the consumption scene. Focusing on the introduction of technology, industry segmentation and service upgrading will be an inevitable trend for enterprises to effectively cope with the logistics ecological changes caused by the consumption scene.
