It sounds incredible that an Internet celebrity who relies on his face can beat a brand company that has been in business for decades. But the reality is a slap in the face for "arrogant" brands. In last year's Singles' Day gala, three online celebrity stores rushed into the 100 million yuan club, which shocked many brands.
No one ever thinks of Internet celebrities as designers, let alone entrepreneurs. Why do they succeed?
Because they can find the fashion in the first time, and then carry out micro innovation processing, quickly push to the market, what's worse, they can even make changes according to the fans' comments. This is difficult for many brand owners to do.
Similarly, over the past few years, super unicorns such as Procter & Gamble have seen their performance decline against the ant warriors on Taobao and Tmall -- small and micro brands with unique features. One of the big reasons they were able to eat into the giant beast was that they promoted so quickly that P&G's operations could only look at their marketing moves with a gasp of frustration because they had a long management process to go through.
From the above two cases, it is not difficult to see that the current market needs such enterprises: sensitive to consumer needs, and can quickly respond. But this is precisely the weakness of the traditional management of Chinese enterprises!
How to solve the problem of rigid management of traditional enterprises?
As the invisible champion of SaaS management software, deep practitioner, i place believes that the most urgent need for Chinese enterprises to solve is management efficiency, but if only from the perspective of business operation, in fact, it can not be really solved, Chinese enterprises need a systematic solution.
Taking iPlace as an example, they are building CiOSS, a next-generation core enterprise system that includes cloud communications, cloud management, cloud marketing, etc., which they believe will lead the overall development of SaaS business model.
CiOSS service system effectively solves "process" and "communication" problems
In my opinion, CiOSS is a service system, which is based on cloud Communication to Connect enterprise personnel, finance and materials, and establish conference and internal communication and dialogue mechanism. The new generation of enterprise Core business operation and management Cloud platform is always Customer experience-oriented.
In traditional business management, there are two urgent problems to be solved:
One is process.
Connect is the basic function of SaaS.
For example, when competing products suddenly do activities, the regional manager in the front line sees that the reserve funds to deal with market emergencies are not enough and exceed the budget, which needs to be submitted for approval by layers and signed by the boss at the end of the month. But if in accordance with such a process to go down, such as money down, competitive products activities are successfully ended.
However, on the management software platform like i Place, countersignature is real-time. As long as the regional manager launches any over-budget approval, relevant superior leaders can see it in real time, which greatly improves the immediacy of enterprises to deal with competition. Moreover, in terms of the rigor of management, the software will automatically report the policy and store details of this expense to the headquarters, and the functional departments of the headquarters can update the "promotional details file of each region" in real time.
Communication is another problem that traditional management is difficult to solve.
Setting up meetings and conversations, which traditionally involve getting everyone together in a conference room, is tedious and inefficient. Although management experts have developed so-called meeting efficiency secrets, they still do not solve the existing problem.
Many enterprises in the future will be self-organized, and Amoeba is a typical representative. Amoeba is to miniaturize the organizational structure and accounting unit of the enterprise, so that everyone becomes the operator, and each small team has more decision-making power and flexibility. This kind of organization still needs a lot of meetings, communication, dialogue, but if still use the traditional way, I'm afraid the enterprise will have to build a special office building as a conference room! Because in amoeba organizations, communication is not reduced, but explodes exponentially in volume, anytime, anywhere.
At this time, it is necessary to play the role of such management software. All meetings will take place in mobile apps, anytime, anywhere, every document must be recorded.
After the two challenges of "process" and "communication" are solved, both bottom-up market feedback and top-down corporate decision-making can achieve soaring efficiency, and the construction of customer-oriented organizational structure and management process is no longer an empty word, but becomes practical.
