Xiaomi TV is the biggest content winner: it recorded 90 percent of popular movies and TV shows in 2016

At the beginning of the New Year, in addition to the upcoming debut in CES, Mi TV also delivered a bright report card in terms of content: in 2016, the popular television variety content, Mi TV coverage of more than 90%.

It is reported that 66 theatrical blockbusters with box office of over 100 million yuan in 2016 have been online, and 60 of them have been included by Xiaomi. The Mermaid, Cold War 2, Zootopia, Captain America 3, Operation Mekong and other domestic and foreign hit blockbusters can be seen on Xiaomi TV. According to iResearch, there are 177 top30 TV series on the Internet every month, of which 164 have landed on Mi TV; A total of 97 variety shows top30 each month, and Xiaomi TV covers 85 of them. It can be seen that in 2016, the most popular television variety content, Xiaomi TV almost a net.

"The total number of movies on the Mi TV platform reaches 27,000. If you watch one movie a day since you were born, you will be 74 years old by the time you finish watching." Wang Chuan, co-founder of Xiaomi and head of Mi TV, is proud of his platform's huge library of films.

What's more, the release of cinema blockbusters on Mi TV is getting faster and faster, with a window period of as little as 10 days. For example, "Run for Love" released in theaters on February 14, and landed on Xiaomi TV on February 27; Roadside Picnic, which opened on July 15, will be available on Mi TV from July 25; And for New Year movies like A Bite of New Year, Mi TV has realized simultaneous release with cinemas.

The fresh content of MI TV benefits from the strong content alliance built by Xiaomi based on the concept of open convergence. At present, Mi TV has access to six video giants such as iqiyi, Tencent Video, Sohu Video, PPTV, Mango TV and Wusu TV through the two major licensees of China Internet and Yinhe Internet TV. Both in terms of quantity and quality, Xiaomi TV has become the undisputed "content king" in the TV industry.

How did Xiaomi, a hardware company, become the content king of television? Wang Chuan said, because do not do content is the most content. "If I make my own content, we're competing with all the content manufacturers, so we don't buy it," he said. We prepared a billion dollars, in the last two years began to invest in a number of video platforms, content producers. But we never paid for content, and once we did, we were in competition with video platforms."

On the other hand, Xiaomi's TVS and boxes were turned on 68 percent of the time, much higher than the smart TV industry's 56 percent average daily turn on rate. The users of Mi TV are mostly young people who love film and television, which is very consistent with the movie-watching crowd in theaters. It is regarded as a rare promotion channel by many content parties, which makes MI TV more deeply involved in the industrial chain of film and television.

In October 2016, Wang appeared as a co-producer with Fan Wei, the film's leading actor and Golden Horse Best Actor. According to Wang, so far, Xiaomi TV has co-produced 20 theatrical films, which will be released one after another. Previously, Xiaomi TV has also named itself the exclusive or chief smart TV partner in a number of films, including Journey to the West, Tomb Raider, Smile, I Am Not Madame Bomadame, Cold War II, Sherlock, and Three's Company. The studio said it attached great importance to the huge number of Mi TV users and the interactive nature of Mi fans who love to share.

The huge scale of Mi fans and the mentality of open cooperation have attracted more and more content parties to cooperate with Xiaomi TV for win-win results, creating a content ecology that Xiaomi TV is proud of.