Throughout the development of e-commerce in the home industry in recent years, in fact, now the whole of China's distributors in the industry is in a very depressed state, we are very hesitant. So in the future, our whole household industry in the end how to change, how to go, it is worth our thinking. Now the rise of Internet e-commerce, in fact, has a great impact on the circulation, transparency and efficiency of the entire industry. In response to the new situation, Hua Nai Lijia layout strategy, with better resources and services to "bribe" the whole industry and new and old customers.
A comprehensive strategy to provide more products and services
Now the overall price transparency is low, and dealers' margins are too high, and the service is not good. As for the problem of gross profit, it is mainly due to the high cost of acquiring customers. Don't spend time and money to find channels to get customers, even if you have the ability to have no opportunity to serve, but to get customers costs. To this point, Huanai from the end of last year after a heated internal discussion, put forward a new idea. Now, in the short term, the cost of acquiring customers cannot be completely changed, but Huanai hopes to solve this problem through acquiring customer costs. Therefore, since this year, Huanai has comprehensively promoted the concept of everyone's home. I hope to provide more products and services to the customers who have obtained and are serving the advantages of ceramic tile sanitary ware while obtaining customers.
The country's largest ceramic tile sanitary ware circulation enterprise → the first complete category distributor
Huanai has recently formed an important cooperative relationship with a series of household brand enterprises such as Opu, Hollak, Gold Medal and so on. In this way, the cost of acquiring customers can be diluted by selling more products to customers without changing the cost of acquiring customers in the short term. For example, you can sell tiles and bathrooms cheaper. Because when you make a kitchen cabinet, the cost of getting a customer is zero. The company now directly serves nearly half a million households a year and counting, and that doesn't include the customers it has served for nearly 20 years. According to these customers to match their preferred kitchen cabinets, floors, wooden doors, furniture, this is the recent efforts to promote Huanai, but also an important plan in the field of Huanai. Hua Nai will no longer be the largest ceramic tile sanitary ware circulation enterprise in China, but to the first complete category of the distributor.
Service transformation, more brand
Huannai has been working hard in the building materials service industry for 23 years. In these years, through observing and thinking while serving, we find the problems that need to be changed. For example, how to change the communication technology and sharing technology of service through science and technology, an advanced service technology will face the problem of investment. Nowadays, every company in the society has its own ERP system, database and delivery system, which is actually a waste to some extent. Therefore, as an enterprise engaged in service for a long time, Huanai is determined to open its more than 20 years of customer resources, service experience and professionalism to the whole industry. Through open resources, more enterprises and more customers can serve and experience, which is the change of Huanai through science and technology. This reform for Huanai, will also be able to spread along with the continuous improvement of service cost to customers, because sharing, so no longer heavy.
In addition, let the service brand, this is the future of the whole home furnishing industry to face changes. At present, many services are becoming product brands, but many mobile operators are scattered all over the country, without their own brands, and the service workers are not even brands. The new technology and the new system will enable more service companies to become independent, to build their own brand in the society, to build a reputation, to turn the service into a brand, this will be the beginning of a new era. From this point of view, Huanai will reform the whole service industry, so that each service individual and company will be directly reviewed by customers, to get the income and respect he should get.
