On the evening of October 29, a headquarters office building lit up, always came the fierce discussion and cheers, a world factory shop is about to start in the country, we are discussing the next strategic objectives, work planning and implementation details. Meanwhile, the 100th store is getting closer and closer, the 98th store, the 99th store... At 21:08, the 100th franchise store was born. Liu Tingting, the store owner from Shaoyang, also got a specially prepared opening gift package and signing ceremony. The 101st and 102nd stores also broke through within two minutes.
(The signing of the 100th store of Huatianxia Factory Store)
From September 28 to October 29, when the first factory store of Huanxia maternal and child brand opened, Huanxia exceeded its initial target of 100 stores in the first month. This confirms that the F2C(factory to consumer) model of maternal and child brand store is a new model that fits the market demand and ADAPTS to the new retail environment.
In the warm atmosphere of celebrating the successful signing of 100 stores, there is a more exciting thing -- on October 30, the national launch ceremony of Huanxia maternal and child brand Factory store was held in Huanxia headquarters, which marks that Huanxia maternal and child brand factory store officially set foot on the national journey, and the F2C model will be verified in the Chinese market. With the spread of factory stores in China, the mother and child retail model suitable for the local market will also grow.
(Site of the national launch Meeting of Huanxia Factory Store)
A key project that has been brewing for 4 years
Huachuanxia maternal and child brand factory store has been sought after by the market since its birth, and has been strongly supported by upstream manufacturers such as Ka-waxiong, Junlebao, Abbott and Ausnutria. This is not accidental, but after more than 4 years of painstaking brewing and careful verification, Huachuanxia team finally launched a key project that really fits the market demand and follows the consumption and retail trend of the new era.
"Now the era of high gross profit has passed, in the new business environment, consumers' right to speak amplified, we launch high-quality products at the same time, but also to ensure that the price of the people, this is the birth of a world maternal and child brand factory shop fundamental 'real good quality is factory price'." In talking about the birth of a mother and child brand factory shop ideas, a chairman Liu Xiangfu said.
With the development of information technology, consumers' shopping environment and ways of obtaining information have undergone earth-shaking changes. They have more and more convenient channels for shopping and obtaining product information. This shift has had a great impact on the previous product sales model, which obtained price difference through information asymmetry, especially the online channels that once attracted a large number of consumers with more advantageous prices.
Liu sensed this years ago, partly because his own e-commerce channel was so successful that he quickly sensed what consumers really wanted in the new business environment -- not just price, but value for money. Part of the reason is that he also clearly understands the value of offline channels and the pain points that offline retail faces and the need for transformation.
Therefore, as a brand owner, when the second phase of the factory was completed, he guaranteed the factory's capability and quality and began to enter the retail industry to practice the new F2C model.
At the same time, we invited experts in the field of baby retail to be the general consultant of project operation, and introduced Pan Wenxia, Deng Xiao and other talents with rich retail experience or store management, which provided a strong guarantee for the operation of the factory store project.
What is "new retail"?
Recently, Ma Yun, known as the "father of Chinese e-commerce", said that "e-commerce" will be eliminated, there is no "e-commerce" in the future, only "new retail", and the era of pure e-commerce is about to become a past. So what exactly should "new retail" be?
New retail is a state that has reached a balance with offline channels after the outbreak of e-commerce. In this state, in order to give full play to the value of retail, online and offline will be connected and integrated. To meet this condition, first of all, there will be no difference between online and offline. Which channel consumers shop in is only the difference between consumption habits.
Therefore, a joint industry brand, and carba bear, Junle Bao, Abbott, Ausnutria and other strong united. The factory store not only gathers a series of high-quality products, but also coproduces with Xinanyi, Cherish and other big brand factories. The factory store of maternal and child brands is dedicated to creating a one-stop shopping platform for consumers, covering diapers, milk powder, complementary food, washing and care, cotton products, feeding accessories and other major categories of baby shop.
In the mother and child brand factory store, all products consumers can enjoy real affordable prices.
"To be successful, it's about sharing. It's about giving consumers the best value for money. It's about sharing, and it's about making all of our upstream and downstream partners profitable." "Liu Xiangfu said.
He concluded that this is the trend of The Times. He set a target for one world maternal and child brand factory stores to complete 400 stores in 2016 and 5,000 stores in 2017.
"More than ten thousand in two years, sales over ten billion." Liu says that many people think this goal is crazy, but he also has a bigger goal: "To build a competitive retail platform and lead the retail bellwether, Ma said 'new retail', one flower world is already doing.
(In a single world, 12 regional leaders issued a writ of arms, indicating that they would not stop until the goal was reached)
At the launch ceremony, Liu Xiangfu will expand the target to reach each region, each person in charge, 12 regional leaders led the team to make a writ, said not to reach the target, will not give up! After that, each department detailed the next work planning and implementation rules. Upstream partners such as Kawabong and Junlebao also brought their prospects for the future and shared dry goods in the market.
On October 31st, after the completion of the national launch conference of Huanxia Factory Store, Huanxia Factory Store added more than 40 signed stores, and the total number exceeded 150, which laid a solid foundation for the factory store opening nationwide and realizing the annual target of "400 stores in 2016".
