Shangpin Homewear launches "Lifestyle Design Week" together with Italian palace designers
Last year, Shangpin Home Design cooperated with Armando Ferriani, a renowned Italian home design master, to jointly launch the "Global Home Collection", bringing international home design in line with local style but not disappointing style for Chinese consumers, leading the trend of home consumption. In 2016, Shangpin House and Armando Ferriani once again teamed up to bring fashionable and fashionable Italian home life style to everyone, presenting a rich home design feast.
A master of home design has arrived
On October 28, Armando, an Italian household master, came to China again and jointly opened the "2016 Italian Lifestyle Design Week" with Shangpin House. Starting from Guangzhou, Armando has landed in Xiamen, Nanjing, Wuhan and other cities.
The Design Week covers many aspects of Italian home design, life concept, tourism, traditional crafts and culture, aiming to strengthen the communication between Chinese and Italian lifestyle, so that consumers can feel the design, culture and fashion trends of Italy more directly, and accurately grasp the trend of 2017 home fashion.
Armando has a wealth of experience in the custom design of furniture, is known as the Italian temple design master, and has been collaborating with the famous Italian cabinet brand Lube for 15 years. At the activity site, Armando not only introduced the Italian life concept and home furnishing preferences, but also analyzed the subtle influence of Italian life style on home furnishing design. He believes that, on the one hand, home design should be based on serving life, which requires the design of products to keep practical, fit the needs of life; On the other hand, for ordinary consumers, life style is often synonymous with the quality of life. Only by improving the aesthetic feeling of products with innovative design can the psychological needs of consumers be satisfied beyond the practical needs. Furniture design should be derived from life and higher than life, and ultimately to return to life, so home only give consideration to the artistic atmosphere and practicality, in the simple and elegant between the free switch, will be more favored by consumers.
Li Jiacong, general manager of Shangpin Home matching, said that the Italian style of life and design works to share with more Chinese consumers, the purpose is to give everyone's lifestyle as a reference, so that everyone from the exchange of life style to gain experience, inspiration, and then pursue the most suitable for their own home life style. Shangpin Homewear Lifestyle Research Institute is studying people's emotional priorities in different life stages, combining these priorities with trend development and design concepts, to produce warm, first-class quality, personalized custom furniture, so that consumers no matter what kind of life stage, the warmth of home companionship.
Exquisite life starts from the collision of lifestyle communication
While others are studying the points, lines and surfaces of products, Shangpin House has been studying people's lifestyles. In the current social and economic "double high-speed" development situation, the lifestyle of Chinese consumers is facing a major change, how to improve the life style and quality of life has become a lot of domestic families are thinking about the problem. Therefore, in addition to home design, this "Lifestyle Design Week" also covers handicrafts, luxury accessories, tourism, leisure and other fields. It influences and improves people's life style with the lifestyle at the forefront of international trends, and tries to create an exquisite "Italian" life style from various aspects.
In the era of furniture customization, Shangpin House has accurately grasped the life needs of contemporary consumers. As the first brand of customized furniture in China, Shangpin House has been adhering to technological innovation and constantly drawing design inspiration from the world. Unique Italian design not only reflects the exquisite, free and comfortable life style of Italian people, but also adds a lot of unique style to the personalized customization of Shangpin house. The cooperation with Armando not only inherits the classic Italian design style, but also meets the needs of Chinese consumers' home and life, and brings infinite creativity to life with humanized design.
