On May 24th, the mobile Internet e-commerce Salon was held in Shanghai Baidu Experience Center. 80 e-commerce experts from the Horse Fair gathered together and had interactive exchanges on the trend and development of mobile Internet e-commerce.
With the comprehensive popularity of mobile Internet, mobile phones have become a very important part of people's life. Mobile phones are no longer the traditional communication products in the past, but more carry people's entertainment, consumption, business, office and other activities.
According to the online survey data of iCTR, in the six months before February 2014, 59% of the netizens interviewed had used mobile phones to shop, and 20% of the netizens interviewed had used tablet computers to shop. It can be seen that at least 60% of the netizens interviewed had experienced mobile shopping, and the mobile shopping habit of Chinese netizens has been gradually formed.
At the event, lecturers from Baidu and Alibaba shared their experience in mobile Internet. Jack, a special lecturer of Focussend, was invited to attend this event and shared email marketing under mobile Internet.
Jack elaborated in this activity: More and more users are used to reading emails on mobile terminals. 88% of users will check emails on mobile phones, and 80% of them will delete emails because they don't look distinctive on their mobile devices. Therefore, it is imperative to optimize emails on mobile terminals.
What is mobile mail?
Mobile Email, also known as Responsive Email, whose English name is Responsive email, refers to the email that can be compatible with multiple terminals at the same time, that is, the email that can be compatible with the display of pc terminal and smart mobile terminal. The rendering effect of mail will automatically respond and adjust as users in different device environments, including the width of mail and pictures will automatically adapt to the device. Through the optimization of mobile terminal email, it can bring better experience to users and increase the conversion rate of email.
In this activity, the case of mobile terminal email design introduced by Jack was well received by the audience and some users indicated that they would gradually try mobile terminal email in the future email marketing.
As the world's leading email marketing service provider, Focussend will deepen email marketing research and help customers create more value through continuous innovation.
