The 12th Interwine China (Guangzhou) International Wine Exhibition has opened
On May 22, "The 12th Interwine China (Guangzhou) International Wine Fair" (hereinafter referred to as "Wine Fair"), the largest professional imported wine and spirits exhibition in mainland China, was opened in Zone B of Guangzhou Pazhou Exhibition Hall. Consuls from various countries, industry associations and other leaders attended the opening ceremony.
Jia Yanping, general manager of Guangzhou Ketong Exhibition Co., Ltd. introduced that the exhibition area of 30,000 square meters, equivalent to 1209 standard booths. A total of 628 exhibitors, including 262 foreign wineries, accounting for 40% of the total exhibitors. The exhibition will feature nearly 50,000 wine brands from 72 wine producing countries and is expected to attract more than 50,000 visitors, more than 95 percent of whom are professional buyers.
What the growing import market needs is a more sophisticated wine show. After 10 years of brand accumulation, Famous Wine Exhibition has developed into an international, professional and authoritative "China's First Brand Wine Exhibition", which is widely concerned by the colleagues of the world wine industry. It is the best platform for Guangdong business community to communicate with the world. It is widely recognized by Chinese and foreign wine industry businesses, high-end consumer groups and investors.
It is reported that this wine exhibition from France, Italy, Spain, Portugal, Greece, Austria, Australia, Germany and other world famous wine producing countries organized groups to participate in the exhibition. Tens of thousands of world-renowned wines competed for splendor, among which Romani Conti, known as the world's first garden "only billionaires can enjoy", was presented with a complete lineup of 12 bottles of different years "mysterious" wine exhibition.
In addition to the famous wine gathering, many wonderful activities will be held around the exhibition organizers and exhibitors from different countries, such as: Interwine International Wine and Spirits Competition, Interwine Sommelier Competition, Insight Thinking Change Breakthrough -- 2014 Wine transition Breakthrough New mode Forum, Golden Sparkling wine (training and tasting), E Sweep Win, how to let "He" be your agent and other nearly 30 activities. In this wine exhibition, the audience can not only listen to the live lectures of professional wine tasters and overseas wine wineries, learn the knowledge of professional wine selection and tasting, but also participate in the activities to receive exquisite gifts.
[Top 10 Highlights of the Exhibition]
Highlight 1: wine merchants "enclosure" competing for the Chinese market
Who are the giants of China's imported wine industry? Who will take center stage at a fine wine show? It is not difficult to see from the "land enclosure" performance of wine merchants in the famous wine exhibition, the famous wine exhibition has undoubtedly become an important "territory" for wine merchants from all over the world to seize the Chinese market. Foreign wineries accounted for 40 percent of the 628 exhibitors participating in the fine wine fair. France, Italy, Spain, Portugal, Greece, Austria, Australia, Germany, and dozens of major wine producing countries in the world organized delegations, foreign trade bureaus and industry associations to participate in the exhibition, among which the delegations of France, Italy, Greece and other wine exhibitors were all on the scale of more than 700 square meters. Delegations from Spain, Portugal and Argentina also set booths of 400 to 500 square meters.
In addition, there are many luxury wineries, hundreds of wine importers competed to show, such as Foshan Nanhai Minghong Wine Trading Co., LTD., Foshan Haichuan Broad line Trading Co., LTD., Guangzhou Little Red Horse Wine Co., LTD., Aitongbao (Tianjin) International Trade Co., LTD., Guangzhou Guangjuxin Wine Industry, Guangzhou Bailang Wine Industry and other exhibitors with large area special booth grand stage, And the newly joined "Later show" are not willing to be followed by others, have joined the famous wine exhibition, and finally achieved China's largest import wine exhibition.
Highlight 2: Dealers around actively organize groups to explore investment opportunities
Since April, the organizer has successively launched the "2014 World Wine Tour in China -- Ketong -- Imported Wine Tour Exhibition" in Shantou, Huizhou, Xi 'an, Zhengzhou and other places to organize dealers from all over the world to participate in the exhibition. Under the support of Cocom Exhibition and other institutions, professional media, large distributors, wine and food industry associations, catering associations and other institutions have participated in the dealer tour organization. In addition, with the promotion of high-end industry organizations such as banks, real estate, stock weekly and tourism organizations, investors of various industries have also focused on famous wine exhibitions.
Jia Yanping said that the organizer is committed to inviting the departments of commerce, economic and Information technology commissions, wine industry associations and various professional groups in 31 provinces of China to support the exhibition. It is expected that there will be more than 100 dealers in each province to visit the exhibition, and a single dealer directly to visit the exhibition. She confidently said: "We have done a full reception preparation, the provincial dealer group will focus on arrangements, to ensure that they are happy to return. Our goal is to have one million distributors in China working in the imported wine industry."
Highlight 3: Old World wine "mysterious" appearance interpretation of aristocratic style
When it comes to Old World wines, you have to mention France. France is home to the world's top ten famous wine producing areas, each producing areas have representative varieties, wine styles are also very different, is the world's top and most durable wine production country.
Hong Kong Winery International Limited mainly deals in fine wines from all over the world, including Bordeaux, Burgundy and Long Valley in France, Italy, the United States and Spain. At the May fair, the Hong Kong Wine Club is expected to bring a complete collection of rare and rare wines, including a full set of 61 bottles from the same vintage Bordeaux Left Bank, and a full set of 12 bottles from different vintages of Romanie Conti. The presence of representatives of Old World wines adds a lot of "mystery" to the wine exhibition.
Some Spanish exhibitors said that compared with the aging wine market in Europe and Western countries, we pay more attention to the new market of China. In such a promising market, the old world wine has a vast space for development.
Highlight 4: New World Wine "Shine" PK "Noble"
Argentina is the largest wine producer in South America and the fourth largest producer and wine consumer market in the world. United International Wine Co., Ltd. is a well-known Argentine wine sales enterprise, in Fujian and the national regional market has a high reputation. In 2012, United International Wine was selected by the Consulate General of the Argentine Republic in Guangzhou as the "Designated supplier of Consulate wine". At the show, they will bring a variety of Argentinian wines, including high-bubble wines from Chateau SAN Julia, dry red wines from Chateau Luisposca, and Malbec from Chateau Linda.
New World wines, by contrast, are usually fruity and high-alcohol; Old World wines, on the other hand, tend to have more concentrated aromas and flavors, but higher acidity and earthy notes. Thus, by using modern production techniques, New World wines are more accessible to wine "beginners". One side is "aristocratic" style, the other side is "cowboy" casual, the two stage at the same time has a PK potential.
Highlight 5: Sommelier Competition selects Folk "Wine Forest Master"
With the development of Chinese wine market, wine education is becoming more and more important. To provide an international platform for more wine lovers, create an opportunity for exhibition and communication, so that players can better understand the industry and wine services, so as to raise standards, promote the progress of professionals and industry development. Hosted by the International Sommelier Association of America, Interwine's first audition for the largest and most influential sommelier competition in China will be held in Guangzhou, followed by Beijing, Shanghai, Shenyang, Dalian, Jinan, Qingdao, Nanchang, Xiamen and other places.
Not only will the competition attract more sommeliers, it will also attract bartenders and other industry professionals, as well as wine industry employers who want to recognize or enhance the expertise of their staff.
Highlight 6: Authoritative wine judges at home and abroad to interpret the top wine competition
The 12th Interwine International Wine and Spirits Competition initiated by Guangzhou Cotong Exhibition Company will be organized by Alfredo, the first Class sommelier of Valencia, Spain, Jose Luis Robredo, President of DO UTIL REQUENA, Spain, Pedro Lencina lOZANO, president of DO JUMILLA Appellation in Spain, and more than 10 international judges from home and abroad, including Fang Dafang, Chen Zeyi, Feng Weidong, Kuang Yingzhi, Qi Shaoren, Xu Tiesong, Zhang Chunya and other famous wine experts in China, served as judges. The competition will be based on the international evaluation standards, according to the taste of Chinese people, as well as the shape of the Chinese consumer market has formed quite Chinese characteristics, according to the five categories of the Golden Oak award - gold, silver, the best red wine will be selected 10 awards. The results will be announced at the China (Guangzhou) Wine Fair on May 22.
Highlight 7: Wine tasting will capture your taste buds
Looking back, all the previous wine exhibitions were full of highlights and surprises. For example, fine wine tasting events from Argentina, Greece, Chile, Moldova, Romania, Macedonia and other countries were beautiful scenery at wine exhibitions. The audience can not only taste the world's wine, enjoy a feast, but also listen to the master of wine lecture, learn more about the latest wine knowledge.
Champagne, sparkling wine, when you are still in the aftertaste of the bubble on the tip of the tongue and entangled in the difference between them, the world Sparkling Wine Club will invite experts to host the world sparkling wine professional tasting master class, for you to answer all questions from the bubble, to satisfy your tongue pleasure. This year, Shanshui Culture International Media will bring the audience a more distinctive "Golden Sparkling Wine (Training and tasting)" activity, in addition to other exhibitors will hold a number of tasting activities.
Highlight 8: Provide free driving, dinner and other intimate services
In order to facilitate the travel of Interwine exhibitors and visitors, the organizer of InterWine Exhibition will take the Golden Dragon International Food City of Guangzhou Baiyun Airport from May 20 to 26 to provide free tea, coffee and rest area for the 12th China (Guangzhou) International Famous Wine Exhibition exhibitors and visitors. You can enjoy 20% discount for meals and boarding pass service. On the evening of May 21st, Guangzhou Ketong Exhibition Co., Ltd. will prepare a "Portugal Night" dinner party for AJEPC(Portuguese and Chinese Young Entrepreneurs Association). There will be 24 wineries and food companies bringing authentic Portuguese food and wine. In addition to providing food, during the exhibition, the organizer will also cooperate with 1052 Car Club and Cool Car Club to provide drinking offspring driving services. You only need to consult the staff at the wine show and reception to get free vouchers provided by Aidai Driving company.
Highlight 9: "Palm Wine Exhibition" opens a new era of "Smart Wine Exhibition"
In order to exhibitors, dealers to build a high quality, efficient, convenient service platform. This exhibition, the chairman will take the lead in the layout of "Palm Wine exhibition", and strive to build a smart exhibition platform on the basis of smart city, open a new era of "smart wine exhibition", which is the first intelligent exhibition platform applied in the national exhibition industry.
Through the use of "mobile Internet + QR code" combined with wechat, exhibitors can set up a micro store on the "Palm Wine Exhibition", product information, event preview can be shown one by one. By scanning the QR code, dealers can easily obtain the relevant information of exhibitors. Through this platform, it can promote the communication among the exhibition organizers, professional visitors, exhibitors and media, and realize the all-round interaction of exhibition elements.
Highlight 10: Global wine industry "marketing elite" gathering wine exhibition
At this stage, China's wine market is depressed, the wine industry has encountered an unprecedented test, high-end inflated price bubble burst, relationship group purchase collapse, wine cellar closing tide. From the world to the Asia-Pacific, the digital wave represented by social networks, mobile terminals and e-commerce is sweeping the world, bringing a profound impact on consumers' contact habits.
New technology, new media, new channels, new models, new brand theories, new service concepts are constantly impacting the traditional marketing model of enterprises to change, brand marketing and management of enterprises are facing new problems. How to get closer to the consumer market through product innovation, channel strategy change and marketing mode change, so as to meet the new opportunity of the industry turning point? "Insight Thinking and Breakthrough - 2014 Wine Transition Breakthrough New Model Forum" will gather the world's leading wine marketing leaders, bring the most forward-looking marketing ideas and experience sharing. Dozens of enterprises from product design, company operation mode to distributor franchise and management mode of successful innovation and breakthrough in-depth analysis!
