Since the "11th Five-Year Plan", the fourth baby boom has come as expected, and the baby products market has entered the trillion scale. At the same time, with the improvement of people's income level and the rationalization of the post-80s parents' concept of parenting, the baby products consumer brand is becoming a trend, and the change of terminal demand is also profoundly affecting the nerve of the distribution market. At present, dealers of baby products in cities at all levels in the country have extended their efforts to upstream suppliers, accelerating the "siege" of middle and high-end baby products brands at home and abroad, seeking a wider blue ocean in the baby products market, and taking advantage of more profits.
Competition intensifies + demand changes, distribution market reform is a must
In recent years, a variety of baby and child products stores have blossomed in all provinces and cities, even in township markets, from large baby and child products department stores to small community convenience stores for babies and children, and then to catalog direct sales, online shopping malls and baby and child shopping apps. Multiple sales modes of baby and child products have entered an era of coexistence. At the same time, according to the statistics of "China Baby and Child products Consumption Survey report 2012", the proportion of consumers who "can write the brand" is 95%, only 5% for their latest purchase of baby and child products brand is "do not know or other", it can be seen that after 80 parents as consumers in the purchase of baby and child products, for the brand choice of purpose increased year by year. The changes in the competition pattern of the distribution market and the brand demands of the end consumers are pushing the baby and child product distributors at all levels to accelerate the pace of change and seek the way of high profit.
Leverage high-end brand resources to capture high distribution profits
We are glad to see that when the dealers of baby products who are at the forefront of the market catch the changes in market demand, they no longer blindly pay attention to the quotation and return points of the products of the manufacturers, but pay more attention to the quality of the new products of the manufacturers, as well as the brand cultivation links such as publicity plans. The user monitoring data of China Toys Baby Products Network, the professional media with the most abundant resources of baby products manufacturers, shows that the weekly growth rate of online store inquiries is more than 40% on average, especially the page view of new products and honors and qualifications is high. In China's baby industry with multiple formats co-existing and continuous competition, baby buggies, car child safety seats, cribs and baby furniture, feeding supplies, washing and care supplies and baby shoes, baby clothes, baby products agents, channels, chain stores, large online businesses are accelerating to seek high-end brands at home and abroad, demand for all-round cooperation.
Big brands from home and abroad gathered here, and the "through train" of the China Baby and Children Exhibition was launched
In order to build an efficient channel for baby products agents to connect with middle and high-end brands, China Toys and Baby Products Association and Messe Cologne will co-host the China Baby Fair, which will be held at Shanghai New International Expo Center from October 15 to 17 this year. As the most influential and the only international professional procurement platform with all-channel resource advantage in mainland China, the scale of this year's China Baby Fair has expanded by 50%, gathering more than 1,000 well-known brands at home and abroad. USA Graco, the first years, Nike Kids, Zooper, Germany NUK, ABC Design, Hauck, Concord, Kiddy, Sterntaler, Japanese Combi, Pigeon, Aprica, TAKATA, Richell, Stokke Norway, Chicco Italy, United Kingdom Britax, Mothercare, Netherlands Maxi -- Cosi, Quinny, Switzerland M-cro, France Bebe Confort, Babymoov, Spain JANE, Korea B&B, etc. As well as the domestic goodbaby, little angel, Mommy Bao, Vickers, Baby First, Parkast, Sanle, Baby Hao, Golden baby and so on, among which the debut of the brand accounted for more than 50%. It is reported that the site also set up a negotiation area, to provide one-to-one direct matching service, to help all kinds of baby products buyers and brand manufacturers quickly docking, hand in hand to enhance the comprehensive competitiveness, increase corporate profits.
☆ To learn more about the participating brands and new products, please click on the official website of China Baby Fair.
☆ Complete the pre-registration of China Baby Exhibition online immediately, and grasp the market opportunities in time
