In recent years, brand authorization has become no longer strange in China, and its role as the "Archimedes fulcrum" to promote consumption has gradually emerged, such as Disney, Barbie, Angry Birds, Thomas & Friends, SpongeBob Squarepants, Teletubbys, Pleasant Goat and Big Wolf...... Each of these licensed images is a "cash cow", ordinary goods once combined with them, immediately "value multiplier". At present, the global brand licensing business has developed into an industry with a market share of more than 200 billion US dollars, and more and more manufacturing enterprises are competing to seize the new heights of brand licensing. According to the statistical data after the exhibition of brand authorization Hall in 2012, the number of licensers attending the exhibition increased by 114% year-on-year, from the food, beverage, audio and video, publishing, luggage and other major industries, which once again confirmed the infinite temptation of brand authorization cake.
The brand authorization market cake is attractive, but manufacturers have no way to say anything.
With the continuous upgrading of people's consumption, China is attracting enterprises at home and abroad as "the second largest market of authorization industry in Asia" and "the fastest growing market in the world". However, brand authorization has not emerged in China for a long time, and the authorization industry in China is not very developed and perfect. In addition, there are few authorized commerce and trade docking platforms. It makes many manufacturing enterprises seem helpless when facing the brand licensing cake.
How to evaluate the impact of an authorized image? How to choose the authorized image to fit the own products? Want to become an authorized image partner need to hold what conditions? How to successfully leverage brand authorization to expand domestic and foreign markets? If competitors counterfeit, how to protect the rights? ... Become authorized and authorized field enterprise collective confusion. As a result, many manufacturers who want to enter the brand licensing, while witnessing the high profits of brand licensing, are afraid of losing business opportunities.
Industry "Huangpu Military Academy" class to help enterprises winning brand authorization
In order to help enterprises in stationery, clothing and accessories, gifts, household goods, food and beverage, washing and care products, books, audio and video, consumer electronics, toys, baby products and other industries to understand the trends and hot topics of the licensing industry at home and abroad, learn from successful brand authorization operation experience, and promote enterprises to get twice the result with half the effort with brand authorization. Entrusted by the Department of Cultural Industry of the Ministry of Culture, China Toys and Baby Products Association will hold two National Animation Industry Senior workshops (Animation Authorization direction)(hereinafter referred to as "Advanced Workshops") in Guangzhou and Shanghai from September 6-10 and October 14-18.
The "Advanced Research class" was initiated by the Ministry of Culture in 2008, aiming to cultivate high-end talents in the fields of animation creativity, planning, research and development, and marketing. It is known as the "Huangpu Military Academy" in the industry. It is reported that the "advanced research class" with "animation licensing" as the theme, showing three characteristics: first, the gathering of domestic and foreign licensing industry experts and scholars, successful licensees and licensees operation executives, teaching content highlighting international, professional and practical; The second is to set up special lectures, enterprise visits and other links, and strive to integrate theory and practice, effectively eliminate the enterprise to expand the brand authorization business obstacles; Third, authoritative interpretation of the development trend, inviting representatives of the International licensing industry association LIMA to the scene to share the current situation and trend of the international brand licensing industry, to help enterprises see the puzzle.
International brand authorization Pavilion opened 600 authorized brands for field observation
After the training of the "Huangpu Military Academy" system in the animation licensing industry, the industry executives will be able to fully grasp the knowledge of the licensing system, and can easily control the sail of the brand licensing business. In order to promote the deep cooperation and communication between the licensee and the licensor, and build an efficient service docking platform, China Toys and Baby Products Association will launch the International Brand Authorization Pavilion again this year, from October 15 to 17, at Shanghai New International Expo Center.
As the most influential, authoritative and professional authorized trade platform in mainland China, this year, the International Brand authorization Hall attracted the leading enterprises in the industry such as Mattel, Disney, Hasbro and so on to show their costumes again. The international popular authorization projects, Snoopy, Miffy, Ultraman, Thomas & Friends, SpongeBob Squarepants, Teletubbies, Sesame Street, Little Pony, Chibi Maruko-chan, Garfield the Cat, Doraemon, Angry Birds, Babu Engineer, Smurfs, Big Mouth monkey, Tuzki, Crayon Shin-chan, Marine King, etc., famous authorized image in China, Bear, pleasant sheep and Big Wolf, Balala little demon fairy, armor warriors, Gobao special attack, Moore Manor, Sayer, Ahri, star cat, Yunqi flight diary, a total of more than 600 will appear. At the same time, the exhibition site also provides "one-to-one" consultation services, to help the enterprises who want to take advantage of brand authorization to expand the market to find the right authorization project in the first time, one step ahead of the brand authorization business opportunities.
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