According to the latest professional institute survey, visitors' memory order of exhibition factors includes: attraction of exhibits 39%, operation demonstration 25%, booth design 14%, booth personnel performance 10%, distribution of materials 8%, and exhibitor reputation 4%. Thus, exhibitors are not famous can rest easy, the key lies in the exhibition site performance.
From November 28 to 30, 2013, the 11th China (Guangzhou) International Famous Wine Exhibition will be held in Zone B of Guangzhou Pazhou International Convention and Exhibition Center. Approved by Ministry of Commerce of the People's Republic of China and Department of Foreign Trade and Economic Cooperation of Guangdong Province, the exhibition will be organized by Guangzhou Ketong Exhibition Co., LTD., gathering more than 1,500 outstanding enterprises and 20,000 distributors from home and abroad. Let's discuss the wine market.
As one of the top exhibition institutions in China, Cocom is the leader in the exhibition industry. The following will be Cotong exhibition years of exhibition experience to share with the majority of exhibitors - exhibition marketing "eight steps".
The first step, for the exhibition, the selection of exhibits is the first. Exhibits are the most important factors to impress buyers, exhibit selection should be based on three principles: 1, pertinence, 2, representative, 3, unique. If the exhibitor's products do this, they will stand out in the exhibition.
Second step, now, many exhibitors use static display in the winery and B2C websites to sell, and some enterprises with comparable strength will hold some internal tasting meetings regularly. Even so, the limitations of companies inviting customers to the show loom large in front of the exhibition. As a result, companies also need to rely heavily on other ways to illustrate, emphasize and render. Exhibitors should pay attention to guide visitors to participate in the site, interact with their own and potential visitors at the same time, and prepare some small packaging samples as gifts for free distribution to deepen the impression of visitors.
The third step, booth design. At present, many exhibitions also take the proportion of special decoration as the main propaganda point. Exhibitors are also paying more and more attention to special decoration. But the more money you spend, the better the decoration. Exhibitors should consider whether the special clothing can fully reflect their own image and attract the attention of visitors. Therefore, you can measure whether the decoration has achieved its purpose from several aspects: 1. Booth design should be coordinated with the overall trade atmosphere of the exhibition; 2, booth designer in order to set off the exhibits, do not dominate; 3. Booth design should consider the public image of the brand, not too unconventional; 4. Don't ignore the basic functions of the booth, such as display, talk, consultation and rest.
Fourth, the staff is the key to the success of the exhibition. Booth staffing can be considered from four aspects: 1, according to the nature of the exhibition to select the appropriate type of personnel or relevant departments; 2, according to the size of the workload to determine the number of personnel; 3. Basic quality and personality of personnel; 4. Strengthen professional knowledge training and understanding of product performance, including professional knowledge, product performance, presentation methods, etc.
Step 5: Customer invitation. Visitors to professional exhibitions have clear goals. Therefore, in addition to passively waiting for customers, exhibitors should consciously invite customers before launching. We can invite and attract customers by means of direct home visits, advertising, on-site publicity and distribution of materials.
The sixth step, exhibition planning, orders can not be completed. Take the China High-end International Wine Exhibition to be held on November 28 this year as an example, it is the best time to book a booth three months in advance. Contact the organizer from July or August, you can get a suitable discount and choose the best booth.
Step 7: Arrange the interview during the exhibition, arrange the target customer groups during the exhibition, and cooperate with the exhibition company to invite the target buyers to negotiate cooperation. China (Guangzhou) International famous wine Exhibition 1 to 1 brand docking service can do such meticulous.
The eighth step, take advantage of the exhibition company's advantages, meet a lot of buyers. During the 11th China (Guangzhou) International Wine Fair, various summit forums and wine tasting sessions will be held. These activities will be wine elite, dealers, buyers, wine lovers gathered together, can be said to be the best brand marketing platform for wine merchants.
Do the above eight steps, you will be the wine industry wealth Wulin.
