When the competition of Chinese wine market is increasing, domestic wine is facing unprecedented opportunities as well as unprecedented difficulties and challenges. Although some people who used to focus on imported wine began to reconsider domestic wine, and even Jancis Robinson, who used to disdain Chinese wine, began to use more and more beautiful words to describe Chinese wine, more and more Chinese consumers began to turn their attention to a wide range of imported wine. Domestic wine and imported wine competition will be how, what is the future of domestic wine, various experts, scholars, industry insiders have different versions of the forecast.
In the past few years, developing a wine industry has become a trend in many parts of China, however, most regions focus more on scale and quantity expansion. In various reports, it is often seen that a certain producing area is planned to reach several thousand mu in a few years without analyzing the characteristics of its own terroir. As a result, no matter in the east, northwest or southwest, completely different producing regions grow the same one or two kinds of grapes and produce wines with little difference in taste with the same brewing mode.
Nowadays, the impact of imported wine on domestic wine is becoming more and more significant. The competition is not a competition between a domestic wine product, a domestic brand or a few Chinese wine enterprises and imported wine, but a competition between Chinese wine producing areas and foreign wine producing areas. In the open international market of China, the planning of domestic producing areas should not only be based on the local producing area, the country, but also on the global level. To truly improve the quality of domestic wine and shape the characteristics of domestic wine is the key for domestic wine to stand and win.
Companies are the main players in the promotion of quality wine in China. Entrepreneurs who participate in this activity should have high thinking and great wisdom. First of all, they should do a good job in internal work, have a reliable raw material base, a stable winemaker team and a solid sales channel. Secondly, you should have the spirit of dedication, willing to work for the region and the wine industry; Third, we should have a long-term plan, the establishment of a brand is not three or five activities can be completed, to develop feasible enterprise development planning and brand strategy, and actually implement.
2013 The 7th China (Shanghai) Wine & Spirits Exhibition, Shanghai Everbright Convention & Exhibition International Center Time: November 29, 2013 - December 1, 2013) is successfully held once a year, with huge information resources of merchants and mature marketing experience, has a certain visibility and influence in the industry, more than 400 companies from 37 countries around the world attended, 50,000 visitors to the high-level industry event.
We will set up the booth of "Chinese High-end and Quality Wine" in the main venue (enterprises participating before May 1st will get a half discount) to display the banner of Chinese high-end and quality wine in a wider range; At the same time, we also plan to hold three to five large-scale Chinese quality wine promotion events on site. We firmly believe that only courage, bold exploration, only full of confidence to stand in front of the vast number of consumers and dealers, we are likely to get everyone's recognition and praise.
We look forward to more applause! We are looking forward to the victory of Chinese wine!
Look forward to your visit and guidance! Consult; (CWSE 2013 Liquor Committee);
Official website: http://wine-expo.com.cn
Consultant: Tong Hui 13621640786
