With the rapid development of e-commerce, consumers may receive emails sent by e-commerce enterprises every day, and EDM has become a common marketing means for e-commerce enterprises. But rebecca, a consultant at Focussend, says only a handful of e-commerce companies are really good at email marketing. Many e-commerce companies send emails in a simple and rude way, which seriously affects the development of the EDM industry.
This time, we invited rebecca, a consultant from Focussend, to share EDM marketing techniques.
1. Create an engaging email subject line
An attractive subject line catches the reader's eye in the first place, and an email with an unclear subject line is likely to be treated as spam. Add some mystery or promise language to the subject line to increase the user's open rate. Strategies such as adding a sense of urgency to the theme (due this Friday or a flash sale).
2. Highlight what's important in the email
Too much information on one page will distract the reader, so make sure you highlight the most important information and place important content in a prominent place in your email.
3. Build a relationship of trust
If the customer doesn't buy your product, maybe he doesn't trust your brand. One way to build trust is to provide them with valuable information that allows them to make a buying decision. For example, you can share some success stories with consumers to make them trust your products and services
4. The Pay Now button should be eye-catching
As an e-commerce seller, they should put the payment button of relevant products in an eye-catching position. Meanwhile, they should also let customers know that once they pay, the logistics will be delivered quickly, so that they can use it immediately. And the follow-up service work is very in place.
5. Add links to websites
Don't forget to include a link to your website in your email, and make sure users can easily follow the link to your website. And try to put this information on the first screen of your email so that users can read it directly.
6. Maintain proper contact with customers
Businesses should be proactive in keeping in touch with customers, either through greeting emails or modest promotional emails. The data shows that keeping in touch with your customers, along with good product information and valuable tips, will greatly increase click-through rates.
7. Provide information required by customers
The best email content is to give your readers something they're interested in. That doesn't sound too hard. But how to do it well is what all marketers strive for. When you do this, you will be in a virtuous cycle of permissive emails. Your marketing effectiveness will also improve.
8. Link content is clear
Customers won't click on your link if they're not sure what they're clicking on. When planning email content, some clear content should be selected as links for customers to click, which will improve the efficiency of email marketing.
9. Make a first impression with color
Use simple colors in your email. When your email is in the same color scheme, you can adjust the brightness of the colors to enhance the contrast. This will give your email a good click.
10. Set the reward action button
A reward action button can be set up in the email, with the text "Please learn about our service" or "Click to get our price", and promise the reward after clicking.
For more EDM marketing tips, please link: www.focussend.com
