With the popularization of the Internet, more and more enterprises begin to pay attention to the publicity and promotion of the network. Enterprise advertorial release has also become one of the important means of enterprise publicity. But the enterprise advertorial release in the end can achieve what effect, has become an urgent concern of the enterprise. On this issue, the most well-known Internet press release company Zhaomantong gives their own view.

Wang Na, senior editor of the news channel, believes that advertorial advertising has several main effects:

1. Press release of portal website, with certain authority

We watch TV, know that it is advertising, but why many people in the choice of goods, always choose to do advertising on TV rather than choose not to do advertising? This is the media authority, advertising or soft text worth talking about, at least he is attached to the information on the media, rather than what anyone can send information freely, all kinds of information websites and forum blog, etc., and a simple point, is that people are more willing to choose to spend money to do publicity enterprises or products, because at least it proves that he is serious in doing a thing, there is a certain amount of money invested.

2. High retransmission rate of network media.

Let's take a simple example. As long as IT is the customer, Zhaomitong is recommended to release at least to Sina technology, why? In most cases, Sina technology after the publication, at least several well-known websites will be reproduced, there are many general small websites will be reproduced. For example, Tencent technology, the World Wide Web light, these need to pay for the release of the site are often turned. Some good, will be Sohu furniture, real estate focus forward. This is the advantage of soft text send portal.

3. Baidu ranks high in search news.

When the customer Baidu search for the name of the enterprise, the enterprise website and corporate news links appear, I think most of the Internet users will open both. This is like a customer to refer to your enterprise, the result he took a newspaper downstairs, the result is to see the enterprise news in the newspaper, do you think this advertorial is called effective or not effective?

4. Enrich your resume

When filling in the enterprise profile and other relevant information, it can be written when the enterprise launched XX, get a lot of media attention, screenshots to show, especially now the popular page of the investment website, put a few days on the investment page related news reports, is it more simple and effective than your own foaming?

5. It can be used as a news source for forum speculation

Need forum hype, need to account for time a third party certification. At this time, the press release of the portal website can be used as a quote, and the post can be written like this: XX event is now super hot on the network, all major forums are reproduced, even Sina (website XX), Tencent and other news reports, that he will be able to fire.

In addition, it is best for enterprises to find professional network marketing companies to release news, such as Aswen, PR Newswire and so on. Aswentong is the first and only professional press release agency with its own professional press release writing team, There are more than 24,000 media at home and abroad and more than 10,000 journalists, covering five types of print media (daily newspaper, evening newspaper, business newspaper, city newspaper, morning newspaper), professional and industry media, national network media, local information port, professional network portal and other diversified media situation.