Obama was elected president of the United States through the power of online word-of-mouth marketing, which made the world feel the power of online word-of-mouth marketing. A few days ago, the imitation of Xiao Shenyang and other network celebrities, claiming to be the original type K song genius, singing their own original songs, also threatened to challenge Jay Chou's Skyworth most thunder Mai bully promoter let the people again realize that the network word-of mouth marketing can not be ignored. Recently, a forum on Internet marketing was held in southern Fujian. Representatives of well-known enterprises in the west China region gathered together with industry experts to discuss hot topics such as how to gain the favor of the new capital market, how to use the Internet to enlarge the marketing effect of core resources, Internet word-of-mouth marketing and so on.

"After the global financial crisis spread, companies want to get more accurate marketing effects." A well-known participant in the conference told reporters that interactive word-of-mouth on the Internet is a quick and cheap means of marketing. As for the rapid popularity of the business news release platform of Zhaomitong, this person believes that the key to marketing lies in whether it can move users' eyes and excitement. Marketing is to dare to show the sword, the terminal win, loudly sell, sell the product, get the money back, marketing is to simplify the complex problem, the word of mouth marketing service of Zhaomitong has obviously done this.

In this marketing meeting, for many sports footwear enterprises in the west region concerned about "how to realize the unique value proposition and design concept", "how to find the appropriate expression and style" and other practical problems, experts said that in the field of sports footwear, from the basic quality point of view, many Chinese sports brand products and international brands are not far apart. However, from the end of the retail price of a single product, the difference between the two is very big. This is not only a problem of brand history and international brand background, but also a problem of whether the enterprise brand fully integrates and utilizes some activity platform resources with high input-output ratio, whether to make limited resources play a greater role through marketing innovations, and whether to always stand on the perspective of customer experience to manage the whole marketing process.

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