Network publishing company: Chaowen Tong against the city floating red

2010-08-19 17:19 0

Since the outbreak of the financial tsunami, all countries in the world with an unprecedented attitude of cooperation have been put into the tide of anti-noise disaster relief.

It is reported that from the G8 to the G20, the leaders of various countries discussed a common issue is how to build a flood dam in the world to effectively block the financial tsunami. To this end, many national rescue funds have reached unprecedented levels. Among them, the US market rescue scale has reached nearly 5 trillion dollars, and the Chinese government has also launched a one-time investment plan of up to 4 trillion yuan. Just when people thought that the financial tsunami would gradually subside under the heavy hand of governments, a new wave of more violent financial tsunami has hit quietly.

This kind of crisis, domestic small and medium-sized enterprises should do a good job in advance of the awareness of prevention, not only from their own brand quality, price and other improvements on their own, more important is the enterprise brand publicity, or wait until the "tsunami" hit again, not many people will know you still "drowned" in it, can't save you.

According to the China Internet Network Information Center (CNNIC) released "the 24th statistical report on the development of the Chinese Internet" shows that the number of our Internet users has reached 300 million, most of the Internet users have a fixed income, is the most powerful part of the enterprise purchasing power source, but want to more network name enterprise brand, and have the desire to buy, the enterprise should use what method?

Network publishing, is undoubtedly the best choice. There are four points:

1. Various modes of communication, print media generally can only send news, the network is different, news, special topics, communities, forums, etc., rich and colorful, and online for a long time, the secondary dissemination of value-added.

2, interactive, two-way, the biggest characteristic of the network is strong interaction, fast feedback.

3, the aggregation effect is strong, an article hundreds of millions of people click, browse. A good post tens of thousands of people reply to the message, a thing, a topic, a brand can form a strong attention in a short time.

4, the most critical is, cheap, plane investment at hundreds of thousands of millions, the network is different, tens of thousands of thousands at most, the effect is better.

Since the network publishing effect is so good, then the network publishing company is more famous?

For now, although the domestic small and medium-sized enterprises generally bad, the network life time the company also not how better, however, lead through the network can buck the popular press company (http://www.zwtxnews.com/service_rule.html) and turn crisis into opportunities, create multiple examples of the miracle, For example, Bimei, Huadi, Ibo Road and other well-known brands at home and abroad, are the "handle" of the big-name enterprises, and it has won extensive attention on the network.

Not only from the customer service itself, the same, since the beginning of this year, the business volume has been booming, rapid momentum, year-on-year business volume increased 78/%, which is not a small growth in the industry.

Customers familiar with Zhaomitong said that Zhaomitong custom services from the perspective of customers, improve customer perception and emotional resonance. In the service process, in addition to paying attention to the service environment, human quality, ability, attitude and other factors, but also to establish the emotional connection with customers.

In essence, most clients said, the real strength of an online publishing company's brand comes from its customers' emotional engagement, a power that transcends economics and creates feelings of intimacy and dependence. Great brands have an emotional connection with their customers. Therefore, service enterprises must stand in the perspective of customers to examine the problem, analyze the problem, wholeheartedly help customers solve the problem, in the emotional level to close the distance with customers, rather than to make money and meet customer needs. No matter the size of the customer, always consistent, over time, the brand service ability will be rapidly improved. Only by establishing brand awareness, can service enterprises get more customers' favor and do more stable for a longer time.

Aswentong has clearly grasped this Angle, not only playing a role in bucking the trend, but also laying the groundwork for a bigger network in the future.