Newsprint, a giant publishing company, is moving west

2010-08-19 16:49 0

Morning news today's network sales, is not a few years ago, put the product on the Internet, just wait and see. The brand is not loud enough, the product is not rich enough, the marketing is not attractive enough, all become the key to win. Domestic enterprises are also fully aware of these.

On May 28, a piece of news from ABN Financial network caught a lot of people's attention -- China's largest media agency, Zhaomitong (www.zwtxnews.com), entered the western region. The reporter has learned that the news channel is currently the country's largest advertorial publishing and dissemination agency. Yesterday, the reporter contacted the general manager of a mainland company. At the beginning, the entrepreneur, who has returned from studying in the United States, told reporters about his ambitions: "Online sales are different now than they were 10 years ago. Put your product online and wait for it to happen. Therefore, I finally chose to cooperate with the industry leader Zhaowen, in terms of supply and reputation, to fully reflect our advantages to Chinese netizens."

According to the introduction, the news channel (China) is to take the soft text and network marketing two business models. Now, they have served more than 1,300 well-known brands, of which they work with more than 300 cosmetics brands. It not only includes Estee Lauder, Dior and other well-known cosmetics brands.

"I think the most important thing in online sales is to publicize product advantages and reputation advantages." "Currently, no website in China has the same capacity as ours," a spokesman for the company told reporters. "Our position is to be the 'world's largest' in the future."

"After nearly 10 years of development, network sales, is from the previous' extensive 'to targeted, refined transition." Yan Qiao, a veteran Internet practitioner and public relations manager of Taobao.com, told reporters: 'There are many netizens and the market is large, so it is relatively easy for the earliest online merchants to make money.' Put the product on the Internet, mark the price at 60 or 70 percent of the physical store, and the orders keep coming. But now, the situation is different, the network business more and more, the competition is more and more fierce. Take Taobao.com as an example, enter a brand of clothing, it is possible to "jump out" thousands of sellers. Why should a customer buy your product instead of someone else's? This is competition, is targeted and refined sales.

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