The Internet is paying more and more attention to the user experience today, advertorial promotion has been full of challenges and opportunities on the platform to shine, become one of the ways of enterprise brand promotion.

Before writing an advertorial, first to establish a "I am not to write advertorial, but to write advertorial advertising" thinking orientation, the former emphasis is advertising, the latter emphasis is user experience. Advertorial charm lies in the user experience of these four words, what you write to make users feel reasonable, reasonable, and finally achieve a win-win situation between users and advertorial writers. Many enterprises, or the soft text as advertising, or pure propaganda words to write, in the vast network world, will be silly looking at advertising soft text is less, and how to say the effect.

For the initial contact soft writing novice, often do not know where to start. So the first thing to do should be to improve their reading, grasp the relevant information, you will not create, so start from imitation. Since ancient times, the order of human progress has always been from imitation to innovation, this is the right

Light will write soft text, but do not know the skills of its release, then it is useless. It is like an old pot of wine full of fragrance. Until it is dug out of the earth, who will know that there is such a beautiful pot of wine here? In today's society, don't believe in the "wine needs no bush" nonsense. There are two points about soft release skills: release platform and release time.

1. Release platform

Before publishing advertorial, first confirm the advertorial for the user, and then collect its corresponding platform. Zhaomuntong - media agencies put forward the choice of advertorial release platform should focus on quality rather than deliberately to improve the quantity. If you publish your soft text on some junk websites or forums, it has no effect, it will also affect the reputation of the website you promote. It should be posted to some of the higher weight sites on the Internet.

Chao Wen Tong opinion 2. Release time

The issues involved here are reprint rates and original sites. Choose to post every morning between 8:30 and 9:30, when the repost rate is the highest.

Advertorial function lies in brand promotion, again is the flow. And brand promotion is you write this soft article, in addition to the user experience of the advertising purpose, to the greatest possible let the people who read this article know, write this article webmaster, as well as the webmaster website. Do this, basically achieve the effect of brand promotion.

The way of advertorial is the art of user experience, its audience is interested in the relevant crowd. If they are interested, then they are within the circle of the information you are expressing, or close to that circle of people. Zhaowen (a communication agency) said that only by reading more, analyzing more, writing more, looking for relevant hot spots more, more innovation, to improve the quality of the content of advertorials, to let them have more sense of identity, so as to give full play to the maximum effect of advertorials.