PR on line, also known as online PR or E-PR, uses high-tech expression means of the Internet to build corporate image and provides a new way of thinking, planning ideas and communication media for modern public relations. With the continuous development of domestic Internet and e-commerce and the innovation of network communication mode, the twenty-two years since Weida entered in 1984, the cause of Chinese network media has achieved great development. The relationship between enterprises and public relations media, public relations media and network media is becoming more and more subtle. Driven by this interest form, a new network term ------- network public relations has emerged.
In a narrow sense, network public relations can realize the purpose of public relations by taking the Internet as the media, that is, advertising. Indeed, the Internet has personalized, interactive, information sharing and unlimited resources and other dissemination advantages and characteristics, in order to gradually become the main channel for people from all walks of life to obtain information. However, the influence of network media in the communication of public relations is constantly increasing. How to effectively use the communication power of network media, shape the good image of organizations, especially enterprises, promote the sales of enterprise products and services, and effectively prevent the crisis of network public relations has become an important topic that enterprises must face.
Enterprises should pay attention to the following points when carrying out advertising
One, advertising words
"This year the festival does not receive gifts, gifts and brain platinum" this slogan is believed to have become a household name. An attractive advertising word can drive consumers' purchase desire and thus increase the sales share of enterprises. However, with the rampant advertising in China, hard advertising has been gradually abandoned by many enterprises, and more and more enterprises begin to choose online advertorials. Compared with traditional media advertisements, the price of network advertorials is generally only 10% of the price of advertisements published on the same page, and it is easier for the majority of readers to accept and remember, and the selling points of products are easier to be explained clearly in targeted reports. Soft articles can be said to be the best way to spread and promote daily corporate news, brand activities and product information, as well as the best auxiliary way to disclose major information. A typical example is China Donkey Mother Travel website, which has developed to today's scale. In the early days, it was basically achieved through advertorials.
Second, the choice of network public relations
For most companies, publishing articles is the biggest headache. Domestic major media soft text can be found everywhere, but the real turn to find their own release channels. Under the influence of this form, a variety of network publishing networks are born. In a simple sense, the media responsible for publishing is equivalent to a role of intermediary, whose main job is to release the advertorials resources provided by customers on the corresponding channels of their portals through the interest cooperation with domestic well-known media and portals. At first glance, there may seem to be no technical gold in it, but this is not the case.
As we all know, general portal news is divided into: headlines and highlights, one, two, three. The amount of publicity generated by different pages is well known. But the fact is that many companies ignore the "unspoken rules" of the industry while looking for publishing agents. The media itself is a business operation, and editors have their own responsibilities and clear division of labor in charge of the layout. If the relationship between the selected publishers and media is based on the cooperation with the editors of the three categories, the impact on the enterprise will be self-evident. Therefore, in the selection of publishing intermediaries must need the industry's more authoritative, media resources rich in publishing.
Third, the choice of media PR
A lot of people think that in some large portal to publish their own enterprise soft article will play a very good effect, in fact, it is not. The advantage of the portal is the huge amount of information contained, but the disadvantage is also this, after all, so much information, the user click on your article is much less likely, so in the media choice does not need to be too much in the portal entanglement, the same industry popular website is also a good choice.
And on the domestic network public relations development status, the industry senior marketing masters think mixed. All domestic enterprises have their own portals and publicity platforms, which can quickly exchange corporate information at home and abroad. But on the other hand, many enterprises do network public relations, the lack of a systematic operating system, often is to pay attention to one thing and lose the other, so that the publicity effect of enterprises is greatly discounted.
Asnewspol.com Network Marketing agency: (Asnewspol.com Group) is the first and only company in China to provide enterprises with national text, picture and multimedia press release agency. At the same time, together with the news of the world News network, including finance, finance, agriculture and industry, real estate, energy, fashion, tourism, exhibition, law and other categories of institutions to provide news release, corporate news spokesman training, business news compilation services. More than 24,000 domestic and foreign media and more than 10,000 journalists, covering five types of print media (daily, evening, business, city, morning), professional and industry media, national network media, local information port, professional network portal and other diversified media situation.
