The powerful words "gossip and give it a bad name" and hang it. In the era when commerce was not well developed, it was more about People's Daily necessities, their families' needs, their families' needs and their needs. As the society gradually steps into the commercial era, people's life material is greatly enriched, and at the same time, more and more people are playing different roles in the commercial society to varying degrees. Their lives are affected by various commercial information and behaviors. The contents passed on by people's mouths are more and more business-related topics, and the word "word-of-mouth" is more and more related to commodities. As a result, more and more enterprises and social organizations pay attention to the concept of word-of-mouth marketing, research and use.

By the end of 2008, the number of Internet users in China reached 298 million, an increase of 41.9% over 2007, and the Internet penetration rate reached 22.6%. This is a set of data that is having an important impact on China, and more importantly, this data almost includes the middle and above and young people in China. Today, a large part of people's information acquisition is through the Internet, how to do the Internet product marketing has become an unavoidable problem for almost all enterprises, and the network word-of-mouth marketing is the focus.

In terms of advertorial communication, Zhawen always adheres to the "win-win-win" concept of value communication - the highest level of advertorial is "win-win-win" based on value communication, that is, readers, media and customers benefit from three parties, not just the simple appeal of articles published in the media, or blindly "shaping public praise". To achieve real win-win-win is a very challenging job. Marketing planning executive agencies need to have professional planning, packaging and organization capabilities, and properly and organically integrate customer target needs with readers' concerns and media value needs. The result of "win-win-win" is not only to achieve the visible communication effect from the number of communication, but also to achieve the target audience's positive perception, high click-through rate, high transmission rate and sustainable availability of media resources because of the information value of "soft text" itself as a communication carrier.