/PRZWT/On November 11th, the highly anticipated 2025 Middle East (Dubai) Gifts & Fashion & Home Furnishing Exhibition, which has attracted worldwide attention, grandly opened at the Dubai International Convention and Exhibition Centre. This industry event spanning Asia, Africa and Europe attracted thousands of enterprises from all over the world to participate. China's leading cookware brand, Shuangxi Electrical Appliances (booth No. : Z3-C29), made a stunning appearance with its series of innovative products. With the core advantages of "70 years of brand accumulation + hardcore technology empowerment", it attracted an extremely high number of visitors on the first day of the exhibition and became a Chinese brand that international buyers paid close attention to.
With nearly 70 years of craftsmanship and manufacturing, the brand has been deeply rooted in the global market
Since its establishment in 1956, Shuangxi Electric Appliances has not only been the pioneer of China's pressure cooker industry, but also a firm practitioner of the globalization of national manufacturing. Since developing China's first pressure cooker in 1964 and breaking the technological monopoly, up to now, its products have been exported to over 100 countries and regions in Europe, America, the Middle East, Southeast Asia, etc., Shuangxi Electric Appliances has accumulated a deep brand trust in the global market by continuously innovating in technology and adhering to excellent quality.
Innovative products have ignited a purchasing boom
At the exhibition site, the booth of Shuangxi Electrical Appliances was constantly crowded with visitors. Purchasers from countries such as Saudi Arabia, the United Arab Emirates, Egypt, and Turkey stopped to inquire and experience the products. In response to the Middle East's dietary preferences dominated by beef and mutton, as well as its grasp of the local incremental market, Shuangxi Electrical Appliances highlighted a series of core products that precisely match local demands.
Smart electric pressure cooker: Integrating stewing, boiling and braising, it is suitable for the common cooking needs of beef and mutton in Middle Eastern families. With just one click of setting, it can complete special dishes.
Mini portable pressure cooker: With a capacity suitable for 3-4 people in a family, its lightweight design strikes a balance between practicality and appearance, making it a popular choice for young families and gift purchases.
Safety explosion-proof pressure cooker: It adopts double locking technology and has passed the strict safety certification in the Middle East. The material is heat-resistant and easy to clean, making it suitable for the local high-temperature and dry usage environment.
A long-term partner from Saudi Arabia said during the negotiation: "Shuangxi's products not only have stable quality, but more importantly, their designs truly conform to the usage habits of our local consumers." Especially the newly launched smart electric pressure cooker, which is easy to operate and has diverse functions, is very much in line with the needs of modern Middle Eastern families.
Anchor the Middle East as a pivotal point and expand the global market territory
The person in charge of the overseas market of Double Star Electric Appliances said, "The Middle East market is an important part of Double Star's globalization strategy. This Dubai exhibition is not only an 'old friend meeting' for us to consolidate existing cooperation, but also a 'new opportunity matching meeting' to explore emerging markets such as Africa and the Gulf region."
At this appearance in Dubai, Double Star Electrical Appliances not only showcased the product and brand power of "Made in China" to the world, but also conveyed the confidence and determination of national enterprises to firmly enter the global market. Taking exhibitions as a bridge and products as a medium, Shuangxi Electric Appliances is steadily advancing its globalization strategy and writing a new chapter for Chinese brands on a broader international stage.
